Tag Archives: Small

The need for (mobile) speed: Small improvements have a big conversion impact

A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds. Greg Sterling on June 24, 2020 Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. … Continue reading The need for (mobile) speed: Small improvements have a big conversion impact

5 Reasons Why Small Businesses Need Digital Marketing to Survive the COVID-19 Pandemic

Lalit Sharma June 23, 2020 News updates have shown us that there is going to be a ‘before coronavirus’ and an ‘after coronavirus’ time for businesses. We are also seeing what that means for small business owners. The income is surely going to be lesser for some time. Some small business owners reading this right … Continue reading 5 Reasons Why Small Businesses Need Digital Marketing to Survive the COVID-19 Pandemic

Small Business Promotion: 8 Ideas to Adopt During a Crisis

Ronita Mohan June 23, 2020 Promoting your small business during a crisis can feel like an insurmountable challenge. Most SMBs don’t have the financial resources to run huge campaigns—at the same time, without promotional materials, you could lose your audience. There are ways to grow your audience during a crisis, without having to deplete your … Continue reading Small Business Promotion: 8 Ideas to Adopt During a Crisis

Costly Marketing Mistakes Small Businesses Make

Debra Murphy June 23, 2020 Marketing is an investment in your business. Creating and implementing an inbound marketing plan can increase your visibility and strengthen your expert reputation. But marketing mistakes can be costly to your small businesses in terms of dollars, reputation, visibility and results. They can lead to customers questioning your expertise and … Continue reading Costly Marketing Mistakes Small Businesses Make

25 Free Small Business Tools to Help Grow Your Small Business

Jared Cornell June 23, 2020 Tumisu / Pixabay When it comes to the business scales, the small and medium businesses or SMBs showcase a more challenging and risky business landscape. While the world continues to be a place where successful entrepreneurs are leaving their mark on the business fraternity, the list of businesses that failed … Continue reading 25 Free Small Business Tools to Help Grow Your Small Business

7 Questions to Ask Before Starting a Small Business

Deborah Sweeney June 18, 2020 The world is searching for new business opportunities — literally. According to The Kauffman Foundation’s Trends in Entrepreneurship Series, Google searches related to new business opportunities saw a significant uptick in March 2020. Amid the pandemic and safety/shelter in place measures, trending terms on Google included “open a business,” “new … Continue reading 7 Questions to Ask Before Starting a Small Business

A Small Business SEO Horror Story (and the 7 Qualities to Look for in a Real SEO Professional)

Guy Sheetrit — June 12, 2020 Every single SEO agency knows exactly what it’s doing… At least, that’s the impression you get from checking out their websites. All of them tell you that they can guarantee results. And they’re quick to talk about all the techniques they’ll use to get you to the top of … Continue reading A Small Business SEO Horror Story (and the 7 Qualities to Look for in a Real SEO Professional)

6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19

Brett McHale — June 3, 2020 The COVID-19 pandemic has certainly impacted digital marketing agencies large and small. But the reality of the business models is that small and large agencies are feeling the impact very differently. Larger agencies often have multiple employees to worry about and costly office rent, which can mean limited flexibility … Continue reading 6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19

10 Ways Graphic Design Benefits Your Small Business

Jennifer Davis — June 3, 2020 Boosts brand awareness and name recognition Saves time and money in the long run Builds your brand’s visual identity Boosts employee morale, pride and productivity Makes you stand out from the competition Reinforces professionalism Improves the readability, structuring and presentation of heavy content Builds trust and credibility Has the … Continue reading 10 Ways Graphic Design Benefits Your Small Business