Tag Archives: Small

How Should Small Businesses Measure Cybersecurity?

Dan Fries — November 4, 2019 How do you know if your business is safe and secure online? Measuring how effective your cybersecurity is can be tricky for small businesses. Cybersecurity firms make use of complex key performance indicators (KPIs) to measure how effective their security tactics are, but building these systems is generally beyond … Continue reading How Should Small Businesses Measure Cybersecurity?

2020 Technology Trends for Small Business Owners to Anticipate

Kaitlyn Hammond — October 30, 2019 At last check, America was hosting more than 30 million small businesses. The ones that plan for the latest technology trends will hold a distinct advantage over their competitors. Here are six tech-related trends that business owners should anticipate. Perhaps one or more will have a direct impact on … Continue reading 2020 Technology Trends for Small Business Owners to Anticipate

How to Tackle Workplace Stress in Your Small Business

Laura Cole — October 27, 2019 Whilst some business challenges are unique to specific industries and markets, others are universal in their nature and impact on small, medium and large ventures alike. Take the concept of workplace stress, for example, which continues to weigh heavily on firms and employees from across the globe. In the … Continue reading How to Tackle Workplace Stress in Your Small Business

8 Small Business SEO Strategies For Publishing Shareable Content

Christian Carere — October 24, 2019 Follow @DigitalDucats The two most important ranking signals Google uses are the content you publish and the backlinks pointing to your domain (~Impact 2017) 70-80% of people searching the internet focus on the organic search results (~Digital Ducats, 2019) Blog content creation is a top inbound marketing priority for … Continue reading 8 Small Business SEO Strategies For Publishing Shareable Content

6 Proven Local Email Marketing Ideas For Small Businesses

VerticalResponse — October 18, 2019 Follow @VR4SmallBiz Email is often underutilized by small, local businesses despite the fact that it boasts a whopping 122 percent ROI — more than four times that of social media and direct mail. Whether you own or operate an auto repair shop, landscaping business, tax preparation service or other local … Continue reading 6 Proven Local Email Marketing Ideas For Small Businesses

Are small errors like worldwide targeting draining your budget? This Google Ads script can help

The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Daniel Gilbert on October 11, 2019 Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always … Continue reading Are small errors like worldwide targeting draining your budget? This Google Ads script can help

How to Drive Traffic to Your Small Business This Halloween

RJ Horsley — October 8, 2019 Follow @https://twitter.com/rj_horsley?lang=en Holidays offer businesses an opportunity to create fun and easy marketing campaigns that encourage local community involvement and drive customer visits. Here are five tips to give your customers a fun treat while also boosting foot traffic this Halloween season. 1. Decorate your Business Participating in the … Continue reading How to Drive Traffic to Your Small Business This Halloween

How to Celebrate Women’s Small Business Month

Kaitlyn Hammond — October 7, 2019 October is Women’s Small Business Month (WSBM), and truly deserves to be celebrated. Women have made tremendous strides as small business owners, although there are still many challenges ahead. Here are some ways you can draw personal meaning from WSBM as you celebrate the occasion. Learn About the National … Continue reading How to Celebrate Women’s Small Business Month

3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin

Jake Rheude — October 4, 2019 Follow @jakerheude It’s finally October, the pumpkin spice lattes are out in force, and Black Friday will be here before you know it. Which is great for most businesses because it means more sales, but also the not-so-great possibility of either under or over-estimating how much inventory to stock … Continue reading 3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin