Dave Sutton April 26, 2021 According to these business statistics, more than 20% of small businesses don’t succeed within their first year. Even more fail in their second year. What might have helped them stay alive? Strong strategic marketing. More specifically, good brand storytelling. A major part of marketing for small businesses is the brand … Continue reading The Power of Brand Story for Small Businesses
Rachel Smith April 23, 2021 When running a business on your own, you tend to wear many hats. From CEO to Head of Marketing, Product Development Manager, Salesperson and so many more. That’s why it’s important to spot when is the right time to take the plunge and hire help. We’re going to be looking … Continue reading How to Know When You Should Hire Help For Your Small Business
Chris Stanislawek April 19, 2021 TikTok’s 800 million user platform has become a cornucopia of advertisement opportunities with its video-only content and your small business now has a leg up with TikTok’s new self-serve marketing platform. Whether you’re trying to drive traffic to your website, increase sales or launch a new product, a well-targeted and … Continue reading How to Use TikTok Ads: The Ultimate Guide for Small Businesses
Arif Chowdhury April 15, 2021 According to Ahrefs, a search engine is the starting point for 68 percent of all online interactions. We understand the importance of engaging with target consumers in the moments that matter most to them as small business owners. Our pages must be the first ones to welcome them, whether they … Continue reading 5 Factors You May Not Know Yet About Small Business SEO
Gaurav Belani April 8, 2021 The world is going digital. So are we. We all knew the path towards this progression would come soon enough, but 2020 ensured a major leap in the process. The COVID-19 pandemic, while severely restricting the movement of people around the globe, mobilised said masses towards the online businesses that … Continue reading 5 Reasons Why Digital Transformation Can Be a Driving Force For Small Businesses
Connor Benedict April 5, 2021 Tax season is a stressful time. There are so many questions and unknowns, and you’re looking for help from anyone. Scammers know that this is the case, so they will try a tax scam to steal your information or money. In this guide, we’ll tell you 14 tax scams, how … Continue reading 14 Tax Scams to Protect Your Small Business From
Jim Cusick April 1, 2021 LinkedIn allows its users to access insights from its trusted member base of over 740+ million. Depending on your membership level, you can access this data to help make informed decisions. As a LinkedIn Premium member, you can instantly access insights and data around salaries for multiple positions. These insights … Continue reading Professionals, Small Business Owners, and Recruiters: How to Leverage LinkedIn Salary Data
Farah Kim April 2, 2021 Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Some say: It’s a trend. It’s a fancy website and logo. It’s advertising. It’s image building. Others say: It’s what consumers think about their … Continue reading Why Small Businesses Need to Invest in Digital Branding to Survive the Competition
Richard Conn March 31, 2021 What is Cold Calling? Source Cold calling is a sales outreach tactic performed by directly phoning prospect clients to build a relationship and to sell services, whether it be cleaning, repairs, or landscaping. This technique has long been favored to achieve sales rep goals. Of course, it has changed over … Continue reading 7 Cold Calling Pro Tips Small Service Businesses Should Follow
Angela Hausman, PhD March 17, 2021 It’s no secret that many small businesses struggled throughout the majority of 2020, some more than others. As we leave 2020 behind, small businesses need to look forward and begin planning ways to make 2021 more successful than its predecessor. Embracing new trends such as remote work or putting … Continue reading 5 Ways to Help Your Small Business Succeed in 2021
