Tag Archives: Small

The Power of Brand Story for Small Businesses

Dave Sutton April 26, 2021 According to these business statistics, more than 20% of small businesses don’t succeed within their first year. Even more fail in their second year. What might have helped them stay alive? Strong strategic marketing. More specifically, good brand storytelling. A major part of marketing for small businesses is the brand … Continue reading The Power of Brand Story for Small Businesses

How to Use TikTok Ads: The Ultimate Guide for Small Businesses

Chris Stanislawek April 19, 2021 TikTok’s 800 million user platform has become a cornucopia of advertisement opportunities with its video-only content and your small business now has a leg up with TikTok’s new self-serve marketing platform. Whether you’re trying to drive traffic to your website, increase sales or launch a new product, a well-targeted and … Continue reading How to Use TikTok Ads: The Ultimate Guide for Small Businesses

5 Reasons Why Digital Transformation Can Be a Driving Force For Small Businesses

Gaurav Belani April 8, 2021 The world is going digital. So are we. We all knew the path towards this progression would come soon enough, but 2020 ensured a major leap in the process. The COVID-19 pandemic, while severely restricting the movement of people around the globe, mobilised said masses towards the online businesses that … Continue reading 5 Reasons Why Digital Transformation Can Be a Driving Force For Small Businesses

Professionals, Small Business Owners, and Recruiters: How to Leverage LinkedIn Salary Data

Jim Cusick April 1, 2021 LinkedIn allows its users to access insights from its trusted member base of over 740+ million. Depending on your membership level, you can access this data to help make informed decisions. As a LinkedIn Premium member, you can instantly access insights and data around salaries for multiple positions. These insights … Continue reading Professionals, Small Business Owners, and Recruiters: How to Leverage LinkedIn Salary Data

Why Small Businesses Need to Invest in Digital Branding to Survive the Competition

Farah Kim April 2, 2021 Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Some say: It’s a trend. It’s a fancy website and logo. It’s advertising. It’s image building. Others say: It’s what consumers think about their … Continue reading Why Small Businesses Need to Invest in Digital Branding to Survive the Competition

7 Cold Calling Pro Tips Small Service Businesses Should Follow

Richard Conn March 31, 2021 What is Cold Calling? Source Cold calling is a sales outreach tactic performed by directly phoning prospect clients to build a relationship and to sell services, whether it be cleaning, repairs, or landscaping. This technique has long been favored to achieve sales rep goals. Of course, it has changed over … Continue reading 7 Cold Calling Pro Tips Small Service Businesses Should Follow

5 Ways to Help Your Small Business Succeed in 2021

Angela Hausman, PhD March 17, 2021 It’s no secret that many small businesses struggled throughout the majority of 2020, some more than others. As we leave 2020 behind, small businesses need to look forward and begin planning ways to make 2021 more successful than its predecessor. Embracing new trends such as remote work or putting … Continue reading 5 Ways to Help Your Small Business Succeed in 2021