Laura Donovan August 24, 2020 
geralt / Pixabay
Four top trends to incorporate into your Social Media Marketing Strategy for the remainder of 2020 and in 2021.
· Shop the Post
E-Commerce businesses have always had the challenge of getting Social Media users out of the Social platform and over to the website for purchasing. Providing links and updates that drive traffic to your online store has been great. However, most users want a seamless shopping experience and making your social updates/posts “shoppable” is a great way to entice consumers.
Facebook, Pinterest, Instagram all have made selling easier by allowing e-commerce stores to create posts that consumers can shop from the post. Users can buy directly from your update without ever navigating away from the post.
· Get the Message Out
There are 1.3 billion active users on the Facebook Messenger App with 10 billion messages sent between users and businesses. In addition to the Facebook Messenger App there are also the WhatsApp and We Chat Apps, all offering an easy and cost-effective way to provide more personalized contact with customers, improving the customer experience. The convenience of online shopping (especially these days) with the opportunity to receive one-to-one direct service rivals the face-to-face interaction of a physical shopping experience as well as personal interaction.
· Get Interactive
A great way to get your audience to engage with your Social Media is to provide interactive content. Add quizzes, ask questions, post a poll or a survey, sponsor a contest.
People want to share; they want to be a part of something so give them something to be a part of where they can voice their interests and opinions. Information collected is also a great way to grow your contact database as well as to fine-tune your updates or advertising targets.
· Engage Your Employees
Using employee engagement helps to grow your online community naturally. Employees can provide a great perspective for potential customers to learn more about your business. Using trusted employees to act as moderators, answering questions or sharing helpful tips and information on your products or services is more relatable to your followers than a standard company update.
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