Tag Archives: into

LinkedIn To Give Marketers Insights Into Audiences Before Running Campaigns

LinkedIn To Give Marketers Audience Insights Before Campaigns Run by Laurie Sullivan  @lauriesullivan, October 1, 2019 LinkedIn has integrated three new tools into its audience platform to help marketers become more precise when it comes to targeting. The platform already offers lookalike audiences, interest targeting with Bing search insights, and audience templates. On Tuesday, LinkedIn introduced … Continue reading LinkedIn To Give Marketers Insights Into Audiences Before Running Campaigns

Easy Tips to Incorporate Video into Your B2B Website

Kara Jensen — September 16, 2019 Follow @BopDesignSD — September 16, 2019 Videos are a wonderful way to communicate complex ideas, educate viewers on how a particular product or service works, humanize your brand, share what it’s like to work with your company, give specific instructions on a particular task or feature…the list can go … Continue reading Easy Tips to Incorporate Video into Your B2B Website

5 Easy Ways to Incorporate Facebook Stories into Your Social Media Marketing

Tabitha Jean Naylor — August 19, 2019 Follow @TabithaNaylor — August 19, 2019 Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa, boldly predicted that Facebook would probably be “all video” in five years’ time. True enough, Facebook has since made great strides … Continue reading 5 Easy Ways to Incorporate Facebook Stories into Your Social Media Marketing

Adding AI into Your Workflows: 11 Things to Consider Before Taking the Plunge

Young Entrepreneur Council — August 12, 2019 Follow @YEC — August 12, 2019 Integrating artificial intelligence functions into a business’s day-to-day operations can greatly increase team productivity and efficiency, but it can also cause confusion or grief, if not done smoothly. So what are the most important things for business leaders to remember when considering … Continue reading Adding AI into Your Workflows: 11 Things to Consider Before Taking the Plunge

Tapping Into the Entrepreneur’s X-Factor: Overcoming the Exchange Barrier

Brandon Seigel — June 27, 2019 — June 27, 2019 When we examine entrepreneurs from all walks of life, whether at the start-up stage, scaling toward success or becoming serial entrepreneurs, many exhibit similar recognizable qualities. Successful entrepreneurs are able to recognize talent, are focused on growth, are purpose-driven and are agile in an ever-changing … Continue reading Tapping Into the Entrepreneur’s X-Factor: Overcoming the Exchange Barrier

Data-Driven Web Design: How to Convert Your Website Into a Revenue-Generating Machine

Dana Kachan — May 30, 2019 Follow @DanaKachan — May 30, 2019 Many websites are designed in the hopes that visitors will complete an action. To think that a website designed purely on aesthetics will “hopefully” convert sales is a quite tricky approach. Aesthetics are important. But if you do not approach web design with … Continue reading Data-Driven Web Design: How to Convert Your Website Into a Revenue-Generating Machine