March 16, 2024 5 techniques to turn the way you talk into a superpower Charles Duhigg, author of ‘Supercommunicators: How to Unlock the Secret Language of Connection,’ explains how to level up communication to forge better connections. BY Next Big Idea Club Charles Duhigg is a Pulitzer Prize-winning reporter and New York Times best-selling author of The Power of … Continue reading 5 techniques to turn the way you talk into a superpower
AI Replaces Keywords, Gives Advertising Insight Into Black Box Data by Laurie Sullivan , Staff Writer @lauriesullivan, February 28, 2024 An AI-based platform built by developers at digital agency NetElixir now has the ability to verify performance by analyzing live stream data, then segmenting that data to identify high-, mid- and low-value customers based on their … Continue reading AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
The EU opens a wide-ranging probe into TikTok It’s looking into addictive algorithms, harmful content, privacy and more. Steve Dent Mon, Feb 19, 2024 Getty Images TikTok is in the EU’s crosshairs over potential Digital Services Act (DSA) breaches around the safety of minors and other matters. The formal proceedings will focus on addictive … Continue reading The EU opens a wide-ranging probe into TikTok
By Chris Morris February 07, 2024 The Walt Disney Co. has announced plans to make a $1.5 billion equity investment into Epic Games, which will give the entertainment giant an equity stake in the creator of the Fortnite video game. Disney CEO Bob Iger, appearing on CNBC Wednesday afternoon, called the initiative Disney’s “biggest … Continue reading Disney invests $1.5 billion in ‘Fortnite’ creator Epic Games, its ‘biggest foray into the games space ever’
By Elissaveta M. Brandon February 06, 2024 In 2022, when NASA released some of the first photos the James Webb Space Telescope had captured of the universe, they sold like hotcakes. Pillars of Creation—three striking towers of gas and dust that look like arches and spires rising out of a desert landscape—were slapped on … Continue reading How the USPS turned images from the James Webb Space Telescope into mailable art
By The Conversation February 06, 2024 When historian Carter Woodson created “Negro History Week” in 1926, which became “Black History Month” in 1976, he sought not to just celebrate prominent Black historical figures but to transform how white America saw and valued all African Americans. However, many issues in the history of Black Americans can … Continue reading How Black communities turned the map into a tool for justice
Real-world chat data suggests marketers use MarTechBot to enhance marketing activities, marketing operations, strategy and other tasks. Marc Sirkin on February 2, 2024 MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, … Continue reading A deep dive into how marketers use MarTechBot
The FTC is investigating Microsoft, Amazon and Alphabet’s investments into AI startups The companies have 45 days to respond to the agency. Pranav Dixit Updated Fri, Jan 26, 2024 The FTC is investigating Microsoft, Amazon and Alphabet’s investments into AI startups The Federal Trade Commission is launching an inquiry into massive investments made by … Continue reading The FTC is investigating Microsoft, Amazon and Alphabet’s investments into AI startups
Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization. Alan K’necht on January 23, 2024 Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data … Continue reading Data visualization: How to transform analytics data into actionable insights
Communication needs to be built on how the customer sees it, not whether it’s coming from sales or marketing. Eric Dates on January 5, 2024 In my last article, I explained four things you must do to win a prospect’s trust before you ever mention your product or service. Now, we will look at the … Continue reading 4 steps to turn a prospect into a loyal customer
