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How to Convert a Disengaged Employee Into An Engaged One

Natalie Baumgartner — February 13, 2019 — February 13, 2019 Disengagement is contagious and costly, and it’s your responsibility as a manager or HR professional to deal with this contagion before it spreads throughout your workplace. Overall, 16 percent of employees are actively disengaged, according to Gallup, but even one disengaged employee is one too … Continue reading How to Convert a Disengaged Employee Into An Engaged One

How to Incorporate Video Into the Customer Journey

Kait Bowes — February 5, 2019 — February 5, 2019 Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or services. One engaging way to nurture that … Continue reading How to Incorporate Video Into the Customer Journey

How to Turn Seasonal Shoppers into Year-round Customers

Erika Brookes — January 18, 2019 Follow @ebrookes — January 18, 2019 As consumers seek out gifts for everyone on their holiday shopping lists, the last few months of each year consistently deliver increased traffic and sales for retailers small and large. The latest numbers indicate that November to December revenue was in the ballpark … Continue reading How to Turn Seasonal Shoppers into Year-round Customers

Here’s why you should take a deep dive into data to optimize your conversions

A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy. Laura Robinson on January 17, 2019  So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To … Continue reading Here’s why you should take a deep dive into data to optimize your conversions