Tag Archives: into

AI Replaces Keywords, Gives Advertising Insight Into Black Box Data

AI Replaces Keywords, Gives Advertising Insight Into Black Box Data by Laurie Sullivan , Staff Writer @lauriesullivan, February 28, 2024 An AI-based platform built by developers at digital agency NetElixir now has the ability to verify performance by analyzing live stream data, then segmenting that data to identify high-, mid- and low-value customers based on their … Continue reading AI Replaces Keywords, Gives Advertising Insight Into Black Box Data

Disney invests $1.5 billion in ‘Fortnite’ creator Epic Games, its ‘biggest foray into the games space ever’

  By Chris Morris February 07, 2024 The Walt Disney Co. has announced plans to make a $1.5 billion equity investment into Epic Games, which will give the entertainment giant an equity stake in the creator of the Fortnite video game. Disney CEO Bob Iger, appearing on CNBC Wednesday afternoon, called the initiative Disney’s “biggest … Continue reading Disney invests $1.5 billion in ‘Fortnite’ creator Epic Games, its ‘biggest foray into the games space ever’

How the USPS turned images from the James Webb Space Telescope into mailable art

  By Elissaveta M. Brandon February 06, 2024 In 2022, when NASA released some of the first photos the James Webb Space Telescope had captured of the universe, they sold like hotcakes. Pillars of Creation—three striking towers of gas and dust that look like arches and spires rising out of a desert landscape—were slapped on … Continue reading How the USPS turned images from the James Webb Space Telescope into mailable art

How Black communities turned the map into a tool for justice

By The Conversation February 06, 2024 When historian Carter Woodson created “Negro History Week” in 1926, which became “Black History Month” in 1976, he sought not to just celebrate prominent Black historical figures but to transform how white America saw and valued all African Americans. However, many issues in the history of Black Americans can … Continue reading How Black communities turned the map into a tool for justice

A deep dive into how marketers use MarTechBot

Real-world chat data suggests marketers use MarTechBot to enhance marketing activities, marketing operations, strategy and other tasks. Marc Sirkin on February 2, 2024 MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, … Continue reading A deep dive into how marketers use MarTechBot

The FTC is investigating Microsoft, Amazon and Alphabet’s investments into AI startups

The FTC is investigating Microsoft, Amazon and Alphabet’s investments into AI startups The companies have 45 days to respond to the agency. Pranav Dixit   Updated Fri, Jan 26, 2024 The FTC is investigating Microsoft, Amazon and Alphabet’s investments into AI startups The Federal Trade Commission is launching an inquiry into massive investments made by … Continue reading The FTC is investigating Microsoft, Amazon and Alphabet’s investments into AI startups

Data visualization: How to transform analytics data into actionable insights

Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization. Alan K’necht on January 23, 2024  Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data … Continue reading Data visualization: How to transform analytics data into actionable insights

How to turn your brand into a performance publisher

Learn how a strategic blend of consumer data and content marketing can boost brand visibility and build authentic audience connections. RJ Licata on December 12, 2023  Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype from substance. They’re not receptive to showy displays, elaborate claims or emotional appeals that … Continue reading How to turn your brand into a performance publisher