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How to Achieve an Omnichannel Experience by Integrating Your POS Into Your Loyalty Program

Peter Csepregi — September 10, 2018 — September 10, 2018 If you are selling both online and in-store, then creating a great omnichannel experience is probably your top priority. Omni-channel loyalty programs are great at both boosting sales and nurturing customers, as they enable you to deliver engagement at every touchpoint. However, as an Onboarding … Continue reading How to Achieve an Omnichannel Experience by Integrating Your POS Into Your Loyalty Program

Why Digital Marketers Should Pass Call Data into Google Ads

Derek Andersen — August 17, 2018 — August 17, 2018 janeb13 / Pixabay Google Ads — recently rebranded from Google AdWords — is a powerful, but extremely competitive digital advertising platform enabling marketers to run search, display, and video ad campaigns. In Q4 of 2017, the average CPC (cost per click) for Google Ads spiked … Continue reading Why Digital Marketers Should Pass Call Data into Google Ads

How to Incorporate Video into Your Social Media Marketing Strategy

Kati Catalogna — July 25, 2018 — July 25, 2018 From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising strategies may have you in a panic, but … Continue reading How to Incorporate Video into Your Social Media Marketing Strategy

Looking to grow into a C-level leadership role? Focus on e-commerce.

Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out. Andrew Waber on July 18, 2018   Roles like the Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) are growing increasingly interlinked, as are market disruptions … Continue reading Looking to grow into a C-level leadership role? Focus on e-commerce.

From Idea to Minimal Viable Product (MVP) That Grows into a Profitable Business

Carol Forden — July 2, 2018 Follow @carolforden — July 2, 2018 Most startups don’t fail because of bad ideas. They fail because of bad assumptions, poor execution, and the failure to validate an idea or hypothesis early. Despite, the fact that many articles have written about how to develop a Minimal Viable Product (MVP), … Continue reading From Idea to Minimal Viable Product (MVP) That Grows into a Profitable Business