McDonald’s First Foray Into AI Experiments Supported By User-Generated Content by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2024 For marketers wondering what AI can do to help market and advertise a brand, look at McDonald’s’ first foray into the technology. And in a sense, it’s consumer generated. McDonald’s provided the technology. In exchange, it … Continue reading McDonald’s First Foray Into AI Experiments And User-Generated Content
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These Ikea essential boxes make moving into your college dorm instant-ramen-level easy
May 29, 2024 These Ikea essential boxes make moving into your college dorm instant-ramen-level easy Ikea designed five ready-to-go boxes to make college move-in day easy. BY Grace Snelling Moving into a new college dorm is a notoriously stressful process. Arriving in a new place, meeting a new roommate, hauling boxes up several flights of stairs … Continue reading These Ikea essential boxes make moving into your college dorm instant-ramen-level easy
This simple idea can transform an office from a collection of cubicles into an actual community
May 28, 2024 This simple idea can transform an office from a collection of cubicles into an actual community Office design has a lot to learn from urban design. BY Ryan Anderson Across industries, from boardrooms to break rooms, the return-to-office conversation has focused on the ideal split between home and office. Corporate leaders and employees … Continue reading This simple idea can transform an office from a collection of cubicles into an actual community
Salesforce Einstein: A deeper dive into data, personalization and Copilots
A closer look at Salesforce’s new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce’s architecture. Kim Davis on May 24, 2024 Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein … Continue reading Salesforce Einstein: A deeper dive into data, personalization and Copilots
A union steps into the spotlight
May 24, 2024 A union steps into the spotlight SAG-AFTRA had a secret weapon in its fight for better pay and improved protections BY FastCo Works Last July, SAG-AFTRA, the union that represents thousands of film and television actors, commenced a headline-making strike. Key issues for the union in the labor dispute were better compensation and … Continue reading A union steps into the spotlight
How to turn your ideal customer’s pain points into entry points
A step-by-step workshop approach to defining the key ‘entry points’ where your product or service can solve customers’ pressing pains. Eric Holmen on May 9, 2024 Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. An entry point is … Continue reading How to turn your ideal customer’s pain points into entry points
Chemicals giant DuPont is splitting into 3 companies: Here’s why and what that means
May 23, 2024 Chemicals giant DuPont is splitting into 3 companies: Here’s why and what that means The multinational is adding to a growing legion of iconic companies that have split up their different businesses, such as GE and Kellogg. BY Ellie Stevens Multinational chemicals company DuPont de Nemours announced Wednesday that it will split into … Continue reading Chemicals giant DuPont is splitting into 3 companies: Here’s why and what that means
Atlassian leans into AI with ‘Rovo,’ a tool to turn data into action—and make chatbots with character
May 01, 2024 Atlassian leans into AI with ‘Rovo,’ a tool to turn data into action—and make chatbots with character Atlassian Rovo, announced today, help organizations access and utilize information that may be dispersed among their many internal tools. BY Sam Becker AI tools have been heralded as a way to improve the output and efficiency … Continue reading Atlassian leans into AI with ‘Rovo,’ a tool to turn data into action—and make chatbots with character
This AI turns novels into hypnotic dreams
April 20, 2024 This AI turns novels into hypnotic dreams Hypnovels is trippy and fun. Whether it can help authors sell books is another story. BY Michael Grothaus Most people who read a lot will tell you that many of the novels they love are way better than the ones on the various “best books of … Continue reading This AI turns novels into hypnotic dreams
Adobe puts two AI tools into general release
AI Assistant let’s users get a tl;dr out of documents and the Adobe Express app puts AI-powered video and image editing into the palm of your hand. Constantine von Hoffman on April 19, 2024 Adobe brought more artificial intelligence power to the masses this week, putting the Adobe Express app and AI Assistant into … Continue reading Adobe puts two AI tools into general release