Bringing Agency Work In-House: Best Practices For Tough Times by Christine Cifra , Maureen Link , November 3, 2022 Bringing agency work in-house is a winning play. Just ask marketers at Verizon, AB InBev and Citi. Yet, in a survey conducted by RSW/U.S. last December, only 39% of marketers said more than half of their … Continue reading Bringing Agency Work In-House: Best Practices For Tough Times
Tag Archives: work
5 ways marketing and IT can work better together
What’s your relationship with your IT team??Adversarial??Collaborative??Non-existent? Here’s how to drive better results with good teamwork. Theresa Kushner on October 31, 2022 Change is our only constant these days. What makes this era of change so challenging within organizations is it often affects our relationships with others. The relationship between IT and marketing, especially marketing … Continue reading 5 ways marketing and IT can work better together
A Harvard career adviser explains how managers can bridge the Gen-Z generation gap at work
By Shalene Gupta October 12, 2022 Gen Z is still young, but this demographic cohort has already weathered a global pandemic, rampant inflation, and the ever-present rise of climate change. The oldest among them have had to enter their first jobs while the world was adjusting to remote work and the ramifications of COVID-19, … Continue reading A Harvard career adviser explains how managers can bridge the Gen-Z generation gap at work
Website Personalization Required, But Retail Struggling To Make It Work
Website Personalization Required, But Retail Struggling To Make It Work by Laurie Sullivan @lauriesullivan, October 20, 2022 Heading into this year’s online holiday shopping season, 55% of the 4,000 U.S. and U.K. consumers who responded to a survey cite poor fit as the top reason for returns when buying online, followed by unmet product expectations … Continue reading Website Personalization Required, But Retail Struggling To Make It Work
How Brands Can Work Authentically With Co-Creators
How Brands Can Work Authentically With Co-Creators by Jane Hovey , October 14, 2022 The metaverse is estimated to be worth $800 billion by 2024, according to the Influencer Marketing Hub. The opportunity for brands is vast, yet as the digital landscape evolves, brands must be agile to survive, let alone win. The challenge is … Continue reading How Brands Can Work Authentically With Co-Creators
Empowered Execution Keeps Employees Happy (And Makes Work Easier)
Empowered Execution Keeps Employees Happy (And Makes Work Easier) Brad Anderson / 03 Oct 2022 Today’s employees aren’t content to see work as a transactional relationship. The idea of putting in hours in exchange for a paycheck doesn’t keep them satisfied. Instead, it spreads the seeds of discontentment that lead to presenteeism, absenteeism, and … Continue reading Empowered Execution Keeps Employees Happy (And Makes Work Easier)
Beyond burnout: Why are so many people unhappy at work these days?
By Kathleen Davis October 05, 2022 Even before the pandemic ushered in phrases like the Great Resignation and quiet quitting, burnout among the most dedicated employees was an issue. But in the last few years, employees across industries suffered a remarkable decline in morale, and are quitting, retiring, changing jobs or scaling back. Often the … Continue reading Beyond burnout: Why are so many people unhappy at work these days?
How to ask your boss for more meaningful work
By Stephanie Vozza September 23, 2022 While a paycheck is important, a lot of people are questioning the exchange of their time for money. According to survey by McKinsey, 70% of U.S.-based employees say their work defines their sense of purpose and nearly half are reconsidering the kind of work they do because of … Continue reading How to ask your boss for more meaningful work
How Brands Can Use AI For Strategy Work
How Brands Can Use AI For Strategy Work by John Connors , September 23, 2022 Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25. It will underpin most everything, including marketing and the … Continue reading How Brands Can Use AI For Strategy Work
These free tools will give you nice sounds while you work
By Jeremy Caplan September 02, 2022 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Listening to minimalist music helps me get into a working groove. In this post I’m sharing some of my favorite free listening resources. They don’t … Continue reading These free tools will give you nice sounds while you work
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