Tag Archives: work

How keyword match types work after the new close match variants change

Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. Frederick Vallaeys on September 13, 2018   As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. … Continue reading How keyword match types work after the new close match variants change

B2B Website Design Trends that Work for Professional Services

Austin McNair — August 2, 2018 — August 2, 2018 tookapic / Pixabay Many professional services websites aren’t as good as the firms they represent. Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. A … Continue reading B2B Website Design Trends that Work for Professional Services

How Does Wikipedia Work?

Timothy Shim — July 22, 2018 — July 22, 2018 Founded a mere three years after Google was incorporated, Wikipedia is today the largest multilingual, web-based, free encyclopedia. In fact, it is so high in resources that it is surprising the site didn’t rank a special catchphrase like “Google it” (Personally, I blame it’s unglamorous … Continue reading How Does Wikipedia Work?