In the latest installment of Marketing Land’s series on the evolving landscape of paid social, we’re talking to advertisers about Instagram and Facebook Story Ads. Amy Gesenhues on September 5, 2019 This is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. It has been more … Continue reading What’s the trick to Story Ads that work?
Don Dalrymple — September 2, 2019 Follow @dondalrymple — September 2, 2019 I understand. It can be really comforting to do what is urgent and stay in the groove of knocking out tasks. In a given day of work, there’s always the tasks that have to get done to keep pipelines moving, make customers happy … Continue reading Help, I’m Never Getting to the Important Work
Ankit Prakash — August 26, 2019 — August 26, 2019 Push notifications are a reminder that you have an app installed on your mobile phone. And a desktop push quickly makes you rewind the time when you have visited that website and gave your consent to get notifications. But how do push notifications work in … Continue reading How Do Push Notifications Work for Improving Lead Generation
Larry Kim — August 21, 2019 Follow @larrykim — August 21, 2019 Want to make your work environment less stressful? Then consider bringing feng shui to your cubicle or office. Feng shui is an ancient Chinese art still practiced today that relies on spatial arrangement and orientation to channel-specific energy (including success and productivity) into … Continue reading How to Increase Work Productivity With Feng Shui
Mayo Oshin — August 16, 2019 Follow @mayowaoshin — August 16, 2019 In 1979, Howard Putnam, CEO of Southwest Airlines at the time, faced a complex problem and a difficult decision on the new direction to steer his company. [1] The deregulation act passed in 1978 opened the gates for a flood of new competitors … Continue reading The Power of Upper Limits: How to Set Goals That Actually Work, Even In the Face of Uncertainty and Chaos
Karl Sakas — August 13, 2019 Follow @KarlSakas — August 13, 2019 Ready to stop agency scope creep? It’s harder than you think… but easier when you know why. During an Agency Roadmap milestone call, a client asked if I could do some additional financial analysis. I said I was glad to add it—but since … Continue reading Agency Scope Creep: Why You Keep Doing Free Work For Your Clients… and How to Finally Stop
Brad Smith — July 30, 2019 Follow @bsmarketer — July 30, 2019 Outbound marketing is the best way to get leads quickly. Let’s say you pay for a commercial to run during the Super Bowl. Potential customers see those ads, and then a tiny fraction of them buy your product. It’s simple, right? The problem … Continue reading 5 Inbound Lead Generation Strategies (& How to Make Them Work!)
Liz Kislik — July 23, 2019 Follow @lizkislik — July 23, 2019 When I interview executives for corporate change management or improvement projects, they often talk about the feeling that they’re not making or seeing enough progress. Indeed, according to Gallop’s 2017 State of the Workplace report, fully two-thirds of U.S. employees feel disengaged at … Continue reading How to Help Yourself If You’re Feeling Stuck At Work
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local business. Jacob Baadsgaard on July 16, 2019 Video advertising has become an increasingly important part of online marketing in recent years. There’s no real getting around that fact. If you want to increase brand awareness, … Continue reading How to make video ads work for your local business
Kara Perez — July 15, 2019 — July 15, 2019 jarmoluk / Pixabay Synergize. Hustle. Authentic. Brand building. There are a lot of buzzwords that have their time in the sun in your work vocabulary. That’s all well and good, as many of them come with a learning curve for entrepreneurs, and offer us a … Continue reading One Word to Eliminate From Your Work Vocabulary
