The Future of Google Ads Match Types: Making Broad Match Work for You Mike Susi Mar 3, 2025 Google Ads keeps evolving, and so do its keyword match types. Lately, Google has been pushing Broad Match as the best way to expand reach. While Phrase Match and Exact Match still play … Continue reading The Future of Google Ads Match Types: Making Broad Match Work for You
February 28, 2025 Why kindness is the key to high performance at work BY Next Big Idea Club Graham Allcott has written six books, including the global bestseller How to Be a Productivity Ninja. He is the founder of Think Productive and has privately coached prominent international business leaders. What’s the big idea? Kindness, empathy, and psychological … Continue reading Why kindness is the key to high performance at work
February 21, 2025 How to make work fair with practical and data-driven strategies The crux of making work fair is that it must be part of every single person’s job. BY Next Big Idea Club Siri Chilazi is a senior researcher at the Women and Public Policy Program at Harvard Kennedy School. Iris Bohnet is a … Continue reading How to make work fair with practical and data-driven strategies
February 17, 2025 How to learn to work with your new AI coworker On this week’s episode of The New Way We Work, we explain how both companies and employees should prepare for a fast-paced digital transformation. BY Kathleen Davis AI will undoubtedly become a bigger presence in your working life over the next few … Continue reading How to learn to work with your new AI coworker
AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check. Gene De Libero on February 14, 2025 Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality … Continue reading The truth about martech in 2025 and how to make it work for you
February 04, 2025 I tried a mindfulness browser to make work less stressful. Maybe you should, too Open Air from the Norwegian company Opera is billed as the first-ever ‘mindful browser.’ It’s intended to combat the chaotic nature of the web. BY Grace Snelling A new browser from the Norwegian company Opera just launched today, and … Continue reading I tried a mindfulness browser to make work less stressful. Maybe you should too
February 03, 2025 How time zones impact your work and mental health For better productivity and wellness, nearshore roles to a similar time zone. BY Nacho De Marco Imagine this: A team meeting is scheduled for 4 p.m. in California. For software developers in Mumbai, it’s 5:30 a.m. the next day—prime sleeping hours or, at … Continue reading How time zones impact your work and mental health
February 02, 2025 How to convince your U.S. employer to let you work abroad If you want to live and work abroad for a U.S. company, you have three options—and need these crucial skills. Working abroad might be just what your career—and personal life—needs. It exposes you (and loved ones) to new, different, and potentially … Continue reading How to convince your U.S. employer to let you work abroad
February 01, 2025 Take these 4 steps to prepare for conflict at work The anticipation of difficult conversations is often worse than the actual experience. Here’s how to de-escalate tension in the moment. BY Rajkumari Neogy Perhaps you’re coming out of a wave of layoffs or a down year. Maybe you’re preparing for a run of performance … Continue reading Take these 4 steps to prepare for conflict at work
January 28, 2025 What’s wrong with saying ‘I hope you are well’ in work emails Here’s how to start your messages instead. BY Judith Humphrey How often do our workplace communications open with “I hope you are well” or “I trust you are doing fine”? These “wellness checks” reflect the fact that everybody has become … Continue reading What’s wrong with saying ‘I hope you are well’ in work emails
