Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. Frederick Vallaeys on September 13, 2018 As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. … Continue reading How keyword match types work after the new close match variants change
Kara Perez — August 30, 2018 — August 30, 2018 JESHOOTScom / Pixabay When you’re a freelancer, it’s easy to let work bleed into every moment of your life. There’s always another pitch to send. It’s always a good idea to check your email to see if a client reached out. You can always pop … Continue reading How to Set Work Hours and Boundaries as a Freelancer
Joanne McDonagh — August 29, 2018 Follow @rezoomo_com — August 29, 2018 Even your best employees can lose their motivation over time. We all suffer burnouts and as manager and leaders, it’s up to us to make sure our staff stay motivated with an exciting new project and help them to get passionate about their … Continue reading Tips To Inspire Demotivated Employees At Work
Ana Gotter — August 8, 2018 Follow @ana_gotter — August 8, 2018 When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely … Continue reading How to Create Buyer Personas That Actually Work
Adam Oldfield — August 7, 2018 Follow @force24— August 7, 2018 It’s one of the most common ways for businesses to communicate with their customers and prospects, and GDPR won’t change that. But the popularity of email marketing doesn’t mean brands – large or small – get it right every time, if at all. Here, … Continue reading How Do I Make Email Marketing Work For My Business?
Austin McNair — August 2, 2018 — August 2, 2018 tookapic / Pixabay Many professional services websites aren’t as good as the firms they represent. Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. A … Continue reading B2B Website Design Trends that Work for Professional Services
Choncé Maddox — July 30, 2018 — July 30, 2018 marijana1 / Pixabay There comes a time in your business where you’ll feel like you need to clone yourself to get all the tasks checked off your to-do list. I don’t know if scientists have figured out the magic formula for cloning someone yet, but … Continue reading 10 Work Tasks You Should Pay Someone Else to Do
Timothy Shim — July 22, 2018 — July 22, 2018 Founded a mere three years after Google was incorporated, Wikipedia is today the largest multilingual, web-based, free encyclopedia. In fact, it is so high in resources that it is surprising the site didn’t rank a special catchphrase like “Google it” (Personally, I blame it’s unglamorous … Continue reading How Does Wikipedia Work?
Zach Heller — July 18, 2018 Follow @zheller — July 18, 2018 SMS, or text messaging, has been a channel used by marketers to communicate with prospective customers for years. But most companies don’t dare try it, or have never considered it. Why is that? If you ask them, they will most likely tell you … Continue reading Does SMS Marketing Actually Work?
Bill Reynolds — July 18, 2018 Follow @BillReyCooks — July 18, 2018 PhotoMIX-Company / Pixabay Putting together a Google AdWords campaign, a question you need to ask yourself is: have you looked at your SEO? SEO (search engine optimization) impacts your ranking and visibility in the search engine for key terms. SEO also affects your … Continue reading How Do SEO and Google AdWords Work Together?