Brian Wallace January 13, 2021 During the pandemic, 88% of global organizations have either encouraged or required remote work. Of those businesses, 66% think remote work will remain the norm going forward. This change in the way of doing business is already affecting the lives of workers in ways likely to become more apparent as … Continue reading How Remote Work Influences the Wage Gap [Infographic]
Liz Papagni January 13, 2021 Whether your business is currently emerging and determining ways to scale quickly or, as a result of the pandemic, downsizing through the elimination of marketing executives and staff, there is a good chance a Fractional CMO is the answer to many of your problems. If you’ve been following our previous … Continue reading 4 Benefits You Receive When You Work with a Fractional CMO
Angela Ash January 12, 2021 Flow State and Flow Cycle A flow state is the optimal state of consciousness and, as such, can be quite beneficial. It is similar to the meditative state, with the exception that it uses up all of our stamina. The term “flow state” is not novel, having been used for … Continue reading Proven Tips on How to Work in a Flow State
Stefan Palios January 11, 2021 More full-time employees are taking a second shift. But it’s not necessarily to care for family. It’s to moonlight as a freelancer. As the pandemic has more people considering freelancing and as big business commit to hiring freelancers, there’s a lot of opportunity on the table. What’s interesting, though, is … Continue reading The New Second Shift: Study Shows Many Full-Time Employees Took on Freelance Work
Angela Hausman, PhD January 11, 2021 While 2020 was the year when we all had to work from home, 2021 isn’t starting out much better. However, if the exercise wrought by Covid-19 taught us anything, it’s that we CAN work effectively from home. Thus, more employers are ditching their expensive buildings in favor of distributed … Continue reading How to Make the Most From Your Time When You Work From Home
Paige Reeve January 1, 2021 The ultimate test of a company’s ability to adapt this year lies in how well its team and operations adjust to a remote work model, especially if the shift from office to remote was an unexpected occurrence much like the majority of cases this year. For recruitment agencies, the challenge … Continue reading Recruitment CRM and the Remote Work Model
Suzanne Wentley December 23, 2020 Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this into account. To send effective messages to your different customer groups, you’ll need to leverage email segmentation. This process allows you to refine your messaging and images for the unique … Continue reading Using Market Segmentation: Online Shopping Marketing Trends That Work
Jillian Collins December 7, 2020 Do you know someone born between 1996 and 2015, also known as Gen Z? Ever find yourself asking them to help with a small task on your iPhone because you know they can do it in seconds? Well, I’m a member of that group, and as the largest generation by … Continue reading Marketing Matters: Why It’s Time to Put Gen Z to Work
Stefan Palios December 1, 2020 New research by Stanford shows just how much the “work from home economy” grew due to COVID-19. Nearly twice as many people are working from home on a permanent, full-time basis than are working in physical locations. While that’s only 42% of the labor force in the United States, it’s … Continue reading The One Thing Making the Work From Home Economy Impossible for Many
Deborah Sweeney November 23, 2020 What comes to mind when you think about professional success? You’re likely to associate success with satisfaction. How does one achieve that sort of satisfaction? According to a recent survey from Manifest, professional success means doing interesting, fulfilling work. Doing what you love and are passionate about has a positive … Continue reading Ask These 3 Questions to Find Fulfilling Work
