Gregg Litman — November 13, 2018 — November 13, 2018 TerryPapoulias / Pixabay Creating a professional video is exciting and important, but sometimes it can feel almost impossible to get an accurate proposal, but it doesn’t have to be. The easiest way to avoid overspending on a video is to make sure you have a … Continue reading Checklist: Determine the Scope of Work for a Video Production Project
Connor Gillivan — November 9, 2018 Follow @ConnorGillivan — November 9, 2018 Image by StartupStockPhotos Businesses are demanding more pre-vetting upfront when hiring online today. Back in the day, business owners were happy to just find anyone who could work remotely. Now, with more freelancers available with skills and experience, the standard has risen. Likewise, … Continue reading The Top 5 Pre-Vetting Freelance Marketplaces for Better Work Results
Liz Kislik — November 7, 2018 Follow @lizkislik — November 7, 2018 Maybe you’ve heard this saying: “The world is divided into people who know they are right.” That’s the entire saying — and you can see why! Whether it’s a kneejerk reaction or a data-gathering process that’s heavily subject to confirmation bias, most of … Continue reading How to Raise a Problem and Not Hurt Work Relationships
At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You’ll also find links to their presentation decks to learn more. Mark Traphagen on October 31, 2018 In May 2016, … Continue reading Making your analytics work harder and smarter
Max Palmer — October 29, 2018 — October 29, 2018 At some point, your business might consider a way to outsource your work, delegating some of your functions or responsibilities to a party outside the business. If you’re used to handling everything in-house, it’s a nerve-wracking thought, but it’s also one that could save you … Continue reading Should You Outsource Your Work? 5 Things to Consider
Robert Woo — October 21, 2018 — October 21, 2018 Any affiliate rep that helps bring in sales is a great partner to have, but Influencers can definitely make a big difference in both conversions and brand exposure. We’ve written about Influencer Marketing a bunch previously, including our guides to Instagram and Facebook, but we … Continue reading How to Work With Influencers On Youtube
John Gilbert — October 19, 2018 — October 19, 2018 Like any relationship, business or personal, it can be contentious if their individual needs are not mutually met. The B2B client-agency relationship is certainly no exception to this rule. Both may have different motivations, but their common mission is to achieve success in advancing the … Continue reading The B2B Client-Agency Relationship: How Do We Make This Marriage Work?
Darleen DeRosa — October 16, 2018 Follow @onpoint_llc — October 16, 2018 Free-Photos / Pixabay Today’s technology has made it possible for companies to connect employees from all over the world to tackle some of their most critical business challenges. With over 40 percent of employees today spending at least some time working remotely and … Continue reading Resolving the Challenge of Making Virtual Teams Work
Garry Grant — October 14, 2018 Follow @seoinc — October 14, 2018 What are Micro Moments? Micro Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro Moments you need to focus on throughout … Continue reading What are Micro Moments? How Micro Moments Work With User Intent
Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. Frederick Vallaeys on September 13, 2018 As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. … Continue reading How keyword match types work after the new close match variants change
