Contributor Andrew Dennis (kinda) disagrees with a previously published SEL article and offers his view on why link building may be difficult. Andrew Dennis on May 8, 2018 Search Engine Land recently published a column by Julie Joyce about how we often overcomplicate link building, and when I read it, something surprising happened. I … Continue reading Link building is complicated: A rebuttal
Daily Archives: May 25, 2018
Google AdWords new responsive search ads can show 3 headlines
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. Ginny Marvin on May 8, 2018 We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely … Continue reading Google AdWords new responsive search ads can show 3 headlines
No More DMZ for Google Reviews
David Brooks — May 7, 2018 — May 7, 2018 Online review/reputation management companies like Birdeye, GetFiveStars, ReputationLoop, ShoutAboutIt, Grade.us and others have systematized the collection of online reviews. Most of these companies provide some type of automated email solicitation to your customers with a simple, two-step quiz: Step 1: “Thanks for your order. How … Continue reading No More DMZ for Google Reviews
The Droid You’re Looking For
by Ted McConnell , Featured Contributor, May 3, 2018 Just in case you haven’t heard, Facebook allows you to download data the company has about you.So I looked at every message, download, status update, profile element, group, video, photo, clicked ad etc., going back to my original registration in the first non-edu domain in Facebook. … Continue reading The Droid You’re Looking For
How Winning ‘Share of Culture’ Drives Sustainable Marketing ROI
May 2, 2018 Today’s successful brands aren’t the cheapest or the sexiest. They’re the ones with meaning. This “meaning” isn’t defined by a single campaign. Instead, it’s created over time from a consistent strategy that transforms a brand into a symbol of identity. However, impatience is everywhere, and it leaks into the practices of marketing … Continue reading How Winning ‘Share of Culture’ Drives Sustainable Marketing ROI
5 Affordable Ways to Hold On To Your Customers
Brian Sutter — May 8, 2018 Follow @SmallBizBrian — May 8, 2018 Small businesses get it. The best way to increase your revenue is to focus on your existing customers. In a recent survey of 1,100 American small business owners, 40% said they plan to increase revenue by improving existing customer experience and retention. It’s … Continue reading 5 Affordable Ways to Hold On To Your Customers
Leverage Social Media’s Influence to Reach More Targeted Customers
Judy Caroll — May 8, 2018 Follow @JudyCaroll1 — May 8, 2018 There is no doubt that in today’s world we are always almost connected. Social media has formed an extension of the ways that we connect with people, and its reach has been truly incredible. With the latest developments in the ways we used … Continue reading Leverage Social Media’s Influence to Reach More Targeted Customers
Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps
Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app. Amy Gesenhues on May 8, 2018 Instagram is rolling out new ways for businesses to interact with their followers and is expanding the booking and payments feature it began … Continue reading Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps
How to turn a boring email into an irresistible link pitch
Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content. Gisele Navarro on May 8, 2018 Link building starts with an email between two people. More often than not, these are … Continue reading How to turn a boring email into an irresistible link pitch
5 Bad Habits That Ruin Your Productivity
Erin Kelley — May 8, 2018 Follow @MsErinKelley — May 8, 2018 It turns out that you really don’t have enough hours in the day to do everything you wish you could do. Even if there were enough hours, you’d be too tired to finish everything on your to-do list anyway. But there are ways … Continue reading 5 Bad Habits That Ruin Your Productivity