VerticalResponse — May 3, 2018 Follow @VR4SmallBiz — May 3, 2018 ribkhan / Pixabay When it comes to your marketing arsenal, email is a go-to tool that you reach for early and often. There are two main reasons for this. First, rolling out an email campaign is inexpensive, which creates an attractive return on investment. … Continue reading 6 Easy Email Marketing Metrics You Can Use Today
Daily Archives: May 20, 2018
Automotive Websites See Higher Engagement Rates And Visits, Per Report
Automotive Websites See Higher Engagement Rates And Visits, Per Report by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2018 ‘Tis the season for buying a new car. At least for me. After relocating to Wyoming for the majority of the year, I needed a four-wheel drive vehicle. I opted for a 2018 Ford Explorer and … Continue reading Automotive Websites See Higher Engagement Rates And Visits, Per Report
5 Signs That Your Best Employee is About To Quit
Stephanie McGuinn — May 3, 2018 Follow @PIMidlantic — May 3, 2018 illustrade / Pixabay Finding the right fit is a big win for any business. The recruitment process takes time and resources. After such an intense exercise, every employer is happy to have the right person for a job. When a good employee leaves … Continue reading 5 Signs That Your Best Employee is About To Quit
How to Add Recurring Revenue Streams to Your Service Business
Tobin Lehman — May 3, 2018 Follow @gonewnorth— May 3, 2018 If you run a project-based company, you can only imagine the seemingly nirvana-like state of having monthly recurring income. All you know are the highs and lows of securing contract after contract to sustain your business. Now, imagine a world where you have recurring … Continue reading How to Add Recurring Revenue Streams to Your Service Business
Brand Affinity 101: Everything Businesses and Marketers Should Know [Infographic]
Jomer Gregorio — May 3, 2018 Follow @JomerGregorio — May 3, 2018 When it comes to business-customer relationships, most marketers instinctively aim to build and establish brand loyalty. It is one of the basic concepts of marketing and is one of the most common organizational goals for any company. But what most businesses don’t realize … Continue reading Brand Affinity 101: Everything Businesses and Marketers Should Know [Infographic]
9 Tips You Need to Follow for Successful Email Marketing
Erika Montgomery — May 3, 2018 Follow @PublicityErika — May 3, 2018 Follow these 9 tips for a successful email marketing campaign. Is email marketing part of your business’ strategy yet? It needs to be! As Emily’s article about creating a marketing budget explains: Statista reports there were 3.7 billion email users in 2017, and … Continue reading 9 Tips You Need to Follow for Successful Email Marketing
Intent-based keyword research: Let Google be your guide
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or m Jacob Baadsgaard on May 2, 2018 Whether paid or organic, when it comes to search marketing, keywords … Continue reading Intent-based keyword research: Let Google be your guide
3 lessons learned from 365,000 Amazon furniture & home goods product pages
What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent analysis. Andrew Waber on April 25, 2018 As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But after … Continue reading 3 lessons learned from 365,000 Amazon furniture & home goods product pages
Canadian Lessons For Mobile Advertisers
By Joe Ryan May 3rd, 2018 What does the future hold for mobile advertising? Is it safe to assume mobile advertising is another fad that will fade away? Alternatively, is it a new trend that must be embraced by all marketers if they are to survive the ever-raging wave of technological change? It is impossible … Continue reading Canadian Lessons For Mobile Advertisers
Let’s face it — clickbait works. Here’s how to use it to your advantage
Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. John Lincoln on May 2, 2018 No two ways about it — clickbait works! With the right page title, you … Continue reading Let’s face it — clickbait works. Here’s how to use it to your advantage