Anton Eliasson — May 2, 2018 Follow @antoneliasson — May 2, 2018 A punchy call to action (CTA) is a must-have for any marketing video, but getting viewers to take the action is tricky. It’s frustrating to make a video, pay for a social ad campaign, and then see disappointing conversion rates again and again. … Continue reading What’s Missing from Your Video Ad’s Call to Action
Daily Archives: May 20, 2018
Google Maps Being Abused By Scammers To Redirect Links
Google Maps Being Abused By Scammers To Redirect Links by Laurie Sullivan @lauriesullivan, May 2, 2018 Google Maps, a tool search that marketers frequently use to support campaigns, has been hit with another scam. Scammers have been abusing a feature in the Maps API, the link-shortening service on Google Maps. They redirect users to undesirable … Continue reading Google Maps Being Abused By Scammers To Redirect Links
How to use good ol’ PPC to support fun and creative branded content
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns Kevin Lee on May 2, 2018 Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing … Continue reading How to use good ol’ PPC to support fun and creative branded content
5 Ways to Turn Performance Review Feedback into Goals for Improvement
Michael Heller — May 2, 2018 — May 2, 2018 The performance review meeting is over and you have all this feedback, but don’t know what to do with any of it. Little do you know, the feedback has the potential to benefit you, your coworkers and the company around you in many amazing ways. … Continue reading 5 Ways to Turn Performance Review Feedback into Goals for Improvement
Who’s Line Is It Anyway? Should HR Answer the Culture Question Alone?
Maren Hogan — May 2, 2018 Follow @marenhogan— May 2, 2018 After writing in the HR space for 15 years and running a company for 8, I feel like I have a unique viewpoint on where HR and Culture intersect. In my company, barely 20 people, HR needs to function from a policy structure place. … Continue reading Who’s Line Is It Anyway? Should HR Answer the Culture Question Alone?
4 Things Great Digital Marketers Do Every Day to Increase Sales
Syed Balkhi — May 2, 2018 Follow @SyedBalkhi — May 2, 2018 rawpixel / Pixabay As marketers, we all have habits that we do every day. Adopting the habits of other successful marketers is a nice strategy to become a great marketer yourself. Great marketers have to work hard every day to be as successful … Continue reading 4 Things Great Digital Marketers Do Every Day to Increase Sales