Daily Archives: April 3, 2018

Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes

Says apps will be audited, sets new restrictions on apps’ data access. Ginny Marvin on March 21, 2018 at 5:04 pm “We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t … Continue reading Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes

Startup Media Protocol Brings Value-Based Advertising To Blockchain

Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising by Laurie Sullivan  @lauriesullivan, March 21, 2018 In a seemingly steady stream of new services that sit on top of blockchain for the advertising industry, startup company Media Protocol gives the technology a new twist. The startup — which is developing a value-based advertising business model … Continue reading Startup Media Protocol Brings Value-Based Advertising To Blockchain

Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat

By Joydeep Bhattacharya  March 21st, 2018   Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emarketer’s Snapchat Usage report for 2017 captures most … Continue reading Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat

7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns

Judy Caroll — March 20, 2018 Follow @JudyCaroll1 — March 20, 2018 One in 9.2 quintillion—that’s the odds of filling out a perfect March Madness bracket. But that doesn’t stop the 40 million or so Americans who place a collective $ 10.4 billion betting on the NCAA tournament. Even Warren Buffett is offering a prize … Continue reading 7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns