Daily Archives: April 3, 2018

Image Caching in Web Email Clients – Alarm for your Email Metrics?

Kevin George — March 21, 2018 Follow @imkevin_monk — March 21, 2018 Recently Yahoo! Mail announced that they have changed how they handle embedded images in emails. Similar to the bold move by Gmail in 2013 to adopt image caching, Yahoo! will now cache all the images and display them from their own proxy servers. … Continue reading Image Caching in Web Email Clients – Alarm for your Email Metrics?

How to Prep Copy For a Designer to Create an Infographic

Chaviva Gordon-Bennett — March 20, 2018 — March 20, 2018 The most powerful piece of static visual content in any marketer’s toolbox these days is undoubtedly the infographic. It can grab and hold your audience’s attention more quickly than text, while also making data-heavy topics more digestible—and memorable. With nearly 50 percent of your brain … Continue reading How to Prep Copy For a Designer to Create an Infographic

Understanding campaign performance: Answers to common conversion tracking questions

Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar. Frederick Vallaeys on March 20, 2018   Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can control the team you hire, it’s harder … Continue reading Understanding campaign performance: Answers to common conversion tracking questions