You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands’ insights fall short. Evan Magliocca on March 6, 2018 I hate to break it to you, but you don’t know your customers as well as you think you do. … Continue reading How well do you know your customer?
Daily Archives: March 17, 2018
Email Segmentation Strategies for E-commerce to Boost Sales
Kevin George — March 5, 2018 Follow @imkevin_monk — March 5, 2018 As an email marketer, you must be striving to gain the most out of your email campaigns. With the best design and content, you try to get your subscribers and customers to read and engage with the emails you send. But, are you … Continue reading Email Segmentation Strategies for E-commerce to Boost Sales
Getting a Realistic View of the Gig Economy’s Role in Small Businesses
Tracy Vides — March 5, 2018 Follow @tracyvides — March 5, 2018 Let’s say you’re a small business that just opened up shop recently. More than likely, your budget is a little tight. You might also have a myriad of jobs that need to be done and a very limited amount of manpower (or womanpower). … Continue reading Getting a Realistic View of the Gig Economy’s Role in Small Businesses
How to Make 2018 the Year for Net New Customer Growth
John Oechsle — March 5, 2018 Follow @hjoech — March 5, 2018 Every small business is looking to grow their customer base in 2018. An achievable goal, but you’ll need the right strategy. There are some New Year’s resolutions you stick to—and many more that fall by the wayside long before we reach Spring. And, … Continue reading How to Make 2018 the Year for Net New Customer Growth
EWallets: The Mobile Payment Type You May Be Missing Out On
Michael Misasi — March 5, 2018 — March 5, 2018 If your business sells anything online, you’re probably familiar with eWallets (aka mobile wallets) such as Apple Pay, Visa Checkout, and Masterpass. But you might be unsure about whether you should offer them as a payment method. On one hand, some sources suggest that eWallets … Continue reading EWallets: The Mobile Payment Type You May Be Missing Out On
The rise of voice technologies means new opportunities for podcasting
Audio tech companies Podible and VoxSnap have both recently launched innovative offerings podcast listeners and content creators. Robin Kurzer on March 5, 2018 In its Smart Audio Report early this year, NPR and Edison Research found that one in six Americans own at least one voice-activated smart speaker, up a whopping 128 percent over … Continue reading The rise of voice technologies means new opportunities for podcasting
Which Native Ad Units Perform Best
Which Native Ad Units Perform Best by Laurie Sullivan , Staff Writer @lauriesullivan, March 5, 2018 Design the ad unit to make it look as if it’s part of the page — that’s the way native advertising works. The biggest challenge these days is deciding which native ad format will generate the most return on investment … Continue reading Which Native Ad Units Perform Best
The Lazy Leader Lull
Gretchen Gordon — March 5, 2018 Follow @BraveheartSales — March 5, 2018 I was reading Smart Business Columbus, a local publication, the other day. I came across an article written by Fred Koury, the President and CEO of the publisher, Smart Business Network. The topic struck a chord with me. It was about laziness and … Continue reading The Lazy Leader Lull
5 Ridiculously Useful Ways to Leverage Your Assistant For Networking
Dusti Arab — March 5, 2018 — March 5, 2018 Meeting people, finding out what their needs are, and building relationships are at the heart of sales. That’s why networking effectively is so crucial. So many salespeople hate networking, and there’s a big reason why. They feel that it doesn’t add value, add to the … Continue reading 5 Ridiculously Useful Ways to Leverage Your Assistant For Networking
GDPR Resource Kit: Getting You and Your Vendors Ready for GDPR
Nicolas Moinard — March 5, 2018 — March 5, 2018 The European General Data Protection Regulation (GDPR) will come into effect on May 25th, 2018 and will directly affect not only businesses in EU member states, but any business who interacts with EU citizens. Those organizations who are not compliant may face heavy fines, up … Continue reading GDPR Resource Kit: Getting You and Your Vendors Ready for GDPR