Daily Archives: January 8, 2018

Check For A Heartbeat In Your Marketing Automation Platform

Check For A Heartbeat In Your Marketing Automation Platform by Scott Rabschnuk , Columnist, January 4, 2018 At a recent digital healthcare conference I attended, many speakers highlighted marketing automation as a wonder drug for effective digital marketing in healthcare, particularly in driving new patient acquisition. A technology-fueled approach can pull prospects into the marketing … Continue reading Check For A Heartbeat In Your Marketing Automation Platform

Semantic SEO 101: How to enhance your SEO strategy with Semantic Technologies

By Gennaro Cuofano  January 4th, 2018   With the team at WordLift our mission is to democratise Semantic Technologies to make them accessible to anyone that has a website. In fact, today the big players that are taking advantage of those technologies gained an edge in the digital marketing space. Although the objective seems ambitious … Continue reading Semantic SEO 101: How to enhance your SEO strategy with Semantic Technologies

Got a Buyer for Your Business? Here are 9 Tips to Respond to Them

Jacob Orosz — January 4, 2018 Follow @jacoborosz — January 4, 2018 When selling your business, an interesting and important question you should ask yourself is: What is it like to look for a business to purchase from a buyer’s perspective? A few years ago, someone asked me this question, and unfortunately, although I had … Continue reading Got a Buyer for Your Business? Here are 9 Tips to Respond to Them

2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms

2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms by Laurie Sullivan @lauriesullivan, (January 05, 2018) Most people center their New Year’s resolution on major life-changing goals. Be a better person. Work out five days per week. Eliminate sugar. When it comes to search marketing, resolutions among analysts, marketers and agency executives centered on … Continue reading 2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms