Shoppers expect visuals to cater not just to product search, but also to discovery. Columnist Steve Tutelman examines how this impacts holiday selling. Steve Tutelman on November 6, 2017 Retail marketers often use “visual search” and “visual discovery” interchangeably to refer to the use of images and videos to find products. But as the visual … Continue reading Prepare for the discovery-driven, visual-obsessed shopper this holiday
Daily Archives: November 13, 2017
5 ways one entrepreneur used Instagram to build a powerful network of contacts
In an interview with columnist Sweta Patel, marketer and influencer Amar Patel shares his top tips for Instagram marketing success. Sweta Patel on November 6, 2017 You might think of Instagram as a mindless channel. After all, it distracts you from your to-do list with endless scrolling images of rock-hard abs, 16-year-olds who have … Continue reading 5 ways one entrepreneur used Instagram to build a powerful network of contacts
Why You Need Persistence When Selling Your Business
Jacob Orosz — November 6, 2017 Selling a business is ranked as one of the most stressful events in an entrepreneur’s life. Why? Because it takes an enormous amount of preparation and requires a lot of dedication and follow-through, and the process often brings with it setbacks, frustrations, and major disappointments. Imagine working … Continue reading Why You Need Persistence When Selling Your Business
Recognizing Milestones: 8 Solid Options for Honoring Employees
Young Entrepreneur Council — November 6, 2017 How do you celebrate big employee milestones at your company, like 5 or 10 years? 1. Take Them Out to a Nice Meal I insist on taking team members who achieve a large milestone out for a nice meal. If it’s a larger milestone, we splurge and get … Continue reading Recognizing Milestones: 8 Solid Options for Honoring Employees
Why Your Attribution Reporting is All Messed Up
Jeff Coveney — November 6, 2017 Do you own an easy button that instantly provides vision into your company’s marketing impact? If so, bottle it up and sell it. We all want the pretty charts and graphs that provide insights on how we should run our business. The reality is there is no … Continue reading Why Your Attribution Reporting is All Messed Up
Why B2C Companies Should Invest in Influencer Marketing
Cam Secore — November 6, 2017 kulinetto / Pixabay Every B2C company needs some quality marketing to stay ahead in this highly competitive world. And marketing is not just the usual standard routine that has been in existence for years, with the advent of technology the way marketing is done has changed considerably. … Continue reading Why B2C Companies Should Invest in Influencer Marketing
Proven Ways to Leverage User Generated Content for Your Business
By Abhishek Talreja November 6th, 2017 “Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”-Brian Solis Content which is created by your fans and followers while participating in a contest or a giveaway is called UGC or user-generated content. 85% of users surveyed find … Continue reading Proven Ways to Leverage User Generated Content for Your Business
Your 2018 Goal: Save Your Business With New Profit Streams
Liesha Petrovich — November 2, 2017 It’s been a crazy year. Hurricanes, fires and earthquakes. Not too mention, a political landscape that seems to invade everything – including business. Yet, chaos and uncertainty are not new business issues. As a long time business owner, I’ve learned the unexpected is always to be expected. … Continue reading Your 2018 Goal: Save Your Business With New Profit Streams
10 Steps for Starting an Employee Volunteer Program
Liz Bardetti — November 2, 2017 Tumisu / Pixabay Employee volunteer programs are gaining popularity as nearly 60% of companies offer paid time off for employees to volunteer, according to the most recent America’s Charities Snapshot Report. The report also shows that 82% of the respondents say employees want the opportunity to volunteer with … Continue reading 10 Steps for Starting an Employee Volunteer Program
Should My Business Participate in Cyber Monday?
Kaitlyn Hammond — November 3, 2017 Cyber Monday (CM), the Monday after Thanksgiving that promotes online shopping, has become almost as important as Thanksgiving and Black Friday in terms of holiday sales. In 2016, CM sales increased by 12.1 percent year over year, reaching a volume of $ 3.45 billion. That’s a higher sales … Continue reading Should My Business Participate in Cyber Monday?