Daily Archives: November 13, 2017

Prepare for the discovery-driven, visual-obsessed shopper this holiday

Shoppers expect visuals to cater not just to product search, but also to discovery. Columnist Steve Tutelman examines how this impacts holiday selling. Steve Tutelman on November 6, 2017 Retail marketers often use “visual search” and “visual discovery” interchangeably to refer to the use of images and videos to find products. But as the visual … Continue reading Prepare for the discovery-driven, visual-obsessed shopper this holiday

5 ways one entrepreneur used Instagram to build a powerful network of contacts

In an interview with columnist Sweta Patel, marketer and influencer Amar Patel shares his top tips for Instagram marketing success. Sweta Patel on November 6, 2017   You might think of Instagram as a mindless channel. After all, it distracts you from your to-do list with endless scrolling images of rock-hard abs, 16-year-olds who have … Continue reading 5 ways one entrepreneur used Instagram to build a powerful network of contacts

Proven Ways to Leverage User Generated Content for Your Business

By Abhishek Talreja November 6th, 2017   “Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”-Brian Solis Content which is created by your fans and followers while participating in a contest or a giveaway is called UGC or user-generated content. 85% of users surveyed find … Continue reading Proven Ways to Leverage User Generated Content for Your Business

Your 2018 Goal: Save Your Business With New Profit Streams

  Liesha Petrovich — November 2, 2017   It’s been a crazy year. Hurricanes, fires and earthquakes. Not too mention, a political landscape that seems to invade everything – including business. Yet, chaos and uncertainty are not new business issues. As a long time business owner, I’ve learned the unexpected is always to be expected. … Continue reading Your 2018 Goal: Save Your Business With New Profit Streams

10 Steps for Starting an Employee Volunteer Program

Liz Bardetti — November 2, 2017   Tumisu / Pixabay Employee volunteer programs are gaining popularity as nearly 60% of companies offer paid time off for employees to volunteer, according to the most recent America’s Charities Snapshot Report. The report also shows that 82% of the respondents say employees want the opportunity to volunteer with … Continue reading 10 Steps for Starting an Employee Volunteer Program