Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters. Chris Wood on June 6, 2022 With midterm elections coming up, political campaigns are pulling out all the stops to reach voters in the shifting digital landscape. Strategists are having to navigate a new set of privacy data restrictions, … Continue reading How political campaigns are using contextual insights to reach more voters
How Can Brands Respond To Political And Social Issues Responsibly? by Grace Farag , May 4, 2022 The recent kerfuffle over the exceedingly unfortunate CNN cutaway to an Applebee’s ad featuring a dancing cowboy, which aired right next to footage of war-torn Kyiv, is just the latest example of ads behaving badly — but in this … Continue reading How Can Brands Respond To Political And Social Issues Responsibly?
Amazon stops accepting new AWS customers in Russia and Belarus The company made the policy change over the weekend. I. Bonifacic @igorbonifacic March 8th, 2022 Reuters Staff / Reuters Another important internet player is changing its relationship with Russia due to the country’s invasion of Ukraine. Over the weekend, Amazon quietly stopped accepting new Amazon … Continue reading Amazon suspends shipments and Prime Video access in Russia