No need to reinvent the wheel. Learn how contributor JD Prater got things wrong with Quora ads so you can avoid these errors, as he shares his learnings from participating in the beta. JD Prater on August 1, 2017 Quora has made a big push to pique the interest of advertisers. While they’re better … Continue reading 7 Quora ads mistakes and how to avoid them
Roman Kniahynyckyj — August 1, 2017 Follow @kniahynyckyj — August 1, 2017 jonbonsilver / Pixabay Your website functions as your 24 hour online presence. Getting people to your website is a victory, but you still have to keep them there. If your website contains one or more of these annoying elements, it may be causing … Continue reading 7 Ways Your Website Is Driving Traffic Away
Amanda Singleton — August 1, 2017 — August 1, 2017 422737 / Pixabay Besides defining your brand, color grabs attention, conveys the right emotions, and also helps illustrate the hierarchy of page elements in your design. It’s a big influence in user engagement. Also important for influencing engagement are a good user experience and well-written … Continue reading How Do Colors Influence Website User Engagement?
Paid-Search ROI Continues To Fall by Laurie Sullivan @lauriesullivan, August 1, 2017 A report released Tuesday implies that during the past six years, the effectiveness of paid-search and online video marketing fell at a slightly faster rate compared with other online advertising or marketing. Findings in the report suggest that paid-search return on investment (ROI) … Continue reading Paid-Search ROI Continues To Fall
Jefri Yonata — August 1, 2017 — August 1, 2017 brenkee / Pixabay In last week’s article, I wrote about how a video can become a valuable content to improve your website’s SEO. Now, I’m going to talk about why you need to implement SEO to the video itself. Essentially, the reason you should optimize … Continue reading 4 Reasons Why You Should Optimize Your Videos (Including Product Videos)
Karen Repoli — August 1, 2017 Follow @karenrepoli — August 1, 2017 geralt / Pixabay How do you feel when you read the words Search Engine Optimization? Do you experience a sudden feeling of confusion and dread? Does your brain shut down or go into flight mode? Take a deep breath and stay with me. … Continue reading Don’t Be Afraid of SEO: 10 SEO Marketing Tips
What should you be expecting from your customer relationship management programs these days? Contributor Jose Cebrian explains how CRM has changed and how it hasn’t. Jose Cebrian on August 1, 2017 When viewed in comparison to the paid media evolution over many generations, from newspaper to radio to TV to the many digital formats … Continue reading A way to think about modern CRM
Carol Stephen — August 1, 2017 Follow @Carol_Stephen — August 1, 2017 Gratitude Strategy: How to Develop One and Why You Need One Gratitude Strategy The Law of Attraction fascinates me. When I first heard about it, it sounded so, well, dumb for lack of a better word. How could gratitude change anything? How could … Continue reading Gratitude Strategy: How to Develop One and Why You Need One
Columnist Brian Patterson believes that SEO success depends not only on your knowledge and skills, but on your ability to work efficiently. Check out his five suggestions for increasing SEO productivity. Brian Patterson on August 1, 2017 This article was co-authored by my colleague at Go Fish Digital, Chris Long. Part of being an … Continue reading 5 tools, tips and hacks to maximize your SEO output
If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue. Andrew Shotland on August 1, 2017 If you own SEO at a multi-location brand (or an agency that works with them), it can … Continue reading If your GMB page updates & no one knows, does it make a sound?