Daily Archives: May 7, 2017

How to Calculate an Estimated Hourly Rate as a Marketing Contractor, Freelancer or Consultant

Mark Miller — April 19, 2017 Follow @MMtwopointfive— April 19, 2017 We frequently approach marketers with great marketing contract staffing roles and other interim job opportunities. However, one common problem is that they’re unsure what a reasonable rate is for their hourly work. This is especially common in professionals who have spent their entire careers … Continue reading How to Calculate an Estimated Hourly Rate as a Marketing Contractor, Freelancer or Consultant

What’s Worth Posting? Try These 7 Plug & Play Social Media Posts

Brooke B. Sellas — April 19, 2017 Follow @madSMscientist— April 19, 2017 Many businesses just don’t know what to post, so we’ve got the skinny on what’s good, plus 7 plug-and-play social media posts for your business. When you aren’t sure what to post, bookmark this little go to with social media posts that are … Continue reading What’s Worth Posting? Try These 7 Plug & Play Social Media Posts

5 ways your merchandising strategy is affecting SEO performance

How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the importance of communicating your merchandising strategy with your SEO team. Stephanie LeVonne on April 19, 2017     When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold … Continue reading 5 ways your merchandising strategy is affecting SEO performance

5 Tips for Moving the Middle with Your Incentive Programs

Cord Himelstein — April 19, 2017 Follow @mcfrecognition— April 19, 2017 Companies used to embrace the idea of showering top performers with praise and rewards as a way to boost productivity. The general thinking was that since these employees want to be here, they will work harder with less encouragement. However it can become difficult … Continue reading 5 Tips for Moving the Middle with Your Incentive Programs