Daily Archives: May 7, 2017

5 Tips for Moving the Middle with Your Incentive Programs

Cord Himelstein — April 19, 2017 Follow @mcfrecognition— April 19, 2017 Companies used to embrace the idea of showering top performers with praise and rewards as a way to boost productivity. The general thinking was that since these employees want to be here, they will work harder with less encouragement. However it can become difficult … Continue reading 5 Tips for Moving the Middle with Your Incentive Programs →

Exact Match vs. Close Variants: Difference & Impact

PPC Campaigns

By Robert Brady April 19th, 2017 Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about how it’s impacting advertisers & what you should consider doing … Continue reading Exact Match vs. Close Variants: Difference & Impact →

Missed Opportunities in SEO

SEO Tools

Irina Weber — April 18, 2017 Follow @irinaweber048— April 18, 2017 So you’re on the first page of SERP. Pretty cool but still not a time to sprinkle your SEO team with champagne – there is a lot more you can do. After all, you could be in the TOP 3, or even in the … Continue reading Missed Opportunities in SEO →

How To Create Social Media Video Like You’re In Hollywood

Video Tools

Sahail Ashraf — April 19, 2017 Follow @Talcontent— April 19, 2017 We won’t waste time here talking about how important video is on social media. You know this, and you know it has been a major part of social for years now. But there is one aspect of video creation that any social media agency … Continue reading How To Create Social Media Video Like You’re In Hollywood →

Do You Really Need a LinkedIn Profile in Addition to a Resume?

LinkedIn Utilization

Amanda Clark — April 18, 2017 Follow @GrammarChicInc— April 18, 2017 Contrary to some people’s beliefs, your resume and your LinkedIn profile are not one and the same. You shouldn’t be opting for one or the other – you should have both. Each of these tools offers its own benefits and can help you in … Continue reading Do You Really Need a LinkedIn Profile in Addition to a Resume? →

Going global: Common sense considerations too commonly ignored

Marketing Guide

If you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC market, consider this advice from columnist Brendan McGonigle. Brendan McGonigle on April 18, 2017 The profession of a paid advertising specialist is one of circular efforts; any declaration of success is … Continue reading Going global: Common sense considerations too commonly ignored →

10 Important Customer Service Skills (and How to Identify Them)

Customer Satisfaction

Vitaliy Verbenko — April 18, 2017 Follow @helpracing— April 18, 2017 If you’ve ever hired for a customer service position, you know how important it is to settle on the right candidate. And since customer service employees are the face and voice of your brand, it’s definitely something that you can’t afford to get wrong. … Continue reading 10 Important Customer Service Skills (and How to Identify Them) →

5 Ways That Barriers to Creating a Startup Have Diminished

Startups Promises

Cam Secore — April 18, 2017 Follow @camsecore— April 18, 2017 You hear it all the time. The only way to get rich, to build wealth and to truly be happy with work is to do things your own way. You have to strike out on your own and build a business. That’s great, but … Continue reading 5 Ways That Barriers to Creating a Startup Have Diminished →

In a Price War, Everyone is a Loser!

Sales Guide

Dave Wakeman — April 18, 2017 Follow @davidwakeman— April 18, 2017 Lately it seems like as a business culture we are more and more hearing about price wars, the destruction of retail brands, and how cost cutting management initiatives are driving lower and lower customer satisfaction. And, I get it. All of these things sound … Continue reading In a Price War, Everyone is a Loser! →