As the number of gadgets in each household proliferates, contributor Asa Whillock discusses the benefits of marketing to people rather than devices. Asa Whillock on February 8, 2017 The rise in the number of devices used by individuals has created new challenges — as well as opportunities — for marketers wanting to target their … Continue reading Devices don’t buy products; people do
Alex Ditty — February 8, 2017 Follow @seenmoment— February 8, 2017 Successful influencer marketing campaigns depend on it. If you’re a brand marketer, you’ve probably asked yourself “where and how do I find the influencers to post about my brand?” Then you probably start where all Americans start looking for answers to life’s big questions: … Continue reading Finding the Right Influencers for your Brand
Quick, insightful ideas to take your A/B testing a notch higher. A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing … Continue reading 5 A/B testing resolutions you should embrace in 2017
Lisa Kupfer — February 8, 2017 Follow @dearlisa— February 8, 2017 As your business grows, so does the question of how to acquire new sales and leads. The search for new customers and potential business partners begins and that is usually the point where small businesses turn to social media based on promising stats like … Continue reading Social Media: The In-House Versus Agency Decision
Yoav Shalev — February 8, 2017 Follow @YoavShalev— February 8, 2017 If you are obsessed with success like most entrepreneurs, you likely spend the majority of each day working through challenges and creating new opportunities for yourself and your business. If you’re like me, you also spend countless hours thinking about how to make your … Continue reading 17 Growth Hacks for 2017
Nate Dame — February 7, 2017 Follow @seonate— February 7, 2017 An effective site menu structure is one of the most important elements of a website. It guides users through the brand experience and allows search engine crawlers to discover and prioritize site content. An effective site menu structure can increase leads, conversions, and search … Continue reading 4 Secrets to Website Navigation Design with SEO Power
William Harris — February 7, 2017 Follow @wmharris101— February 7, 2017 In ecommerce, you don’t just tell stories to entertain your customers, or to make them feel good—you tell stories to sell more products. The reason? The world thrives on stories. Here’s a hard truth you need to understand when it comes to selling to … Continue reading Ecommerce Brand Storytelling: a Growth-Driven Guide
Pete Campbell — February 7, 2017 Follow @https://twitter.com/petecampbell— February 7, 2017 Think back to Q4, 2016 – you and your team are sat around a conference table to review the emerging trends and technologies from the past year as you develop your 2017 strategy. But even with your 2017 digital strategy in hand, it’s impossible … Continue reading 10 Tips to Help Shape Your SEO Strategy
John Oechsle — February 7, 2017 Follow @hjoech— February 7, 2017 It’s time to get serious about how your small business handles it’s CRM activities It’s the burning question on everyone’s minds right now—What new trends are we going to see come out of the CRM space in 2017? Well, maybe not everyone’s mind, but … Continue reading 4 Small Business CRM Trends to Look for in 2017
Social networks have created a huge platform for broadcasting enthusiasms, whether by your neighbor or a celebrity you follow. Barry Levine on February 7, 2017 You’re at a party and notice a friend is wearing a new pair of bright red sneakers. He raves about how they feel, so you go out the next … Continue reading MarTech Landscape: What is influencer marketing?
