In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions. Thomas Stern on February 2, 2017 With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily overlooked. As we enter a new … Continue reading Refreshing competitive search strategies in 2017
Amanda Clark — February 2, 2017 Follow @GrammarChicInc— February 2, 2017 When you’re a jobseeker, the Internet offers countless tools for promoting your personal brand, connecting to desired employers, and moving your career forward. Of course, all of this is contingent on you identifying and exploiting those tools, making the most out of the available … Continue reading 4 Ways to Improve Your Digital Job Search Today
Zach Heller — February 2, 2017 Follow @zheller— February 2, 2017 The ultimate search engine optimization strategy is made up of three critical efforts: Technical SEO Fixes Onsite Content Offsite Content/Link building Doing any one of these things without the other two can still help your website rank better. But doing all three is the … Continue reading 3 SEO Strategies to Grow Organic Traffic
Danny Wong — February 2, 2017 Follow @dannywong1190— February 2, 2017 A common mistake ecommerce store owners make is accepting the sale as the end-goal. It is easy for brands to think in such a transactional way; looking beyond each purchase can prove challenging. A 2014 survey by Econsultancy revealed, “Just 42% of companies are … Continue reading Post-Purchase Emails: How to Boost Retention and LTV
Ryan Estis — February 2, 2017 Follow @RyanEstis— February 2, 2017 I didn’t eat for 40 hours. 20 hours into the experiment I was miserable. All I could think about was food. I went to bed that night hungry, dreaming about BBQ ribs. I woke up seven hours later, feeling like I had been shot … Continue reading Conducting Little Experiments
Mary Hiers — February 2, 2017 — February 2, 2017 Israeli-American psychologist Daniel Kahneman is an expert in the psychology of judgment and decision, and his research has challenged assumptions of human rationality as a driver in economic decision-making. He has said, “Your first impression of a thing sets up your subsequent beliefs. If the … Continue reading How to Get Your Content Published on Forbes, Huffington Post, and Business Insider
Patrick Hogan — February 2, 2017 Follow @growtenfold— February 2, 2017 When you are working towards improving your sales team’s productivity, it will get technical at some point. We’re talking about servers and ports, and whether it’s better to have your data on-site or to use the cloud. And, this is just the tip of … Continue reading What is a CTI Server?
By Shane Barker February 2nd, 2017 Would you like to connect and engage with customers who are actively seeking your products or services? Then getting your site geared up for local SEO is a must. With growing competition out there, remember to do more than local SEO. Optimize your SEO. You want to squeeze as … Continue reading How to Optimize Your On-Page Signals for Local SEO
Alex Birkett — February 2, 2017 — February 2, 2017 A large part of landing page optimization is focusing your visitors’ attention on what matters. There are many design theories on how exactly to do that. Most will include using what is known as a visual cue to direct attention towards a desired object. Visual … Continue reading A Digital Marketer’s Guide to Visual Cues
Luana Spinetti — February 2, 2017 Follow @LuanaTF— February 2, 2017 First announced in October 2015, “AMP” stands for Accelerated Mobile Project, and it’s a Google’s project to fast render all web pages for mobile from within Google, like Facebook’s Instant Articles. As Contently.com reports: As mobile becomes the dominant way that people consume content, … Continue reading Google’s AMP Update: What it Means for Your Website
