Wendy Lindars — December 24, 2016 Follow @enx2marketing— December 24, 2016 It’s been a rough ride for social media in 2016. Twitter keeps losing executives as growth stalls. Facebook had to deal with page view issues and viral fake news stories. And Instagram had to deal with some harsh competition from Snapchat. And really, Google … Continue reading Trending Now: Social Media Trends in 2017
Simon Davies — December 23, 2016 Follow @SimonTheoDavies— December 23, 2016 From time to time we all have the tendency to take shortcuts. There are some days when the urge to engage in work practices that seem lazy or ineffective is strong and hard to fight. But sometimes, though we may seem to be slacking … Continue reading 3 Terrible Work Habits That Actually Boost Your Productivity
Jared Augustine — December 28, 2016 Follow @JaredAugustine— December 28, 2016 “Authenticity in influencer marketing” is one of the most cliché phrases used in the space. But what does that actually mean to creators? I asked 15 influencers to share their thoughts about how they would define an authentic brand partnership. Misty Kingma “What makes … Continue reading 15 Creators Dissect Authenticity in Influencer Marketing
Alan Rita — December 28, 2016 — December 28, 2016 I am sure you know that the human brain processes images 60,000 times faster than words? If you are a marketer with only a few seconds to make your point before someone’s attention is turned to something else, you will realize the immense power of … Continue reading How to Turn Your Infographic into a Lead Magnet
Jarrick Cooper — December 28, 2016 — December 28, 2016 When sales and marketing work together, it results in increased productivity and profit. When they don’t, important business objectives can be missed. Sales and marketing alignment and sales enablement are two buzzwords I’ve heard a lot lately, but what do they mean and how are … Continue reading Sales Enablement vs. Sales and Marketing Alignment
Karen Repoli — December 28, 2016 Follow @karenrepoli— December 28, 2016 Are you a busy entrepreneur or small business owner who is overwhelmed by social media marketing? When you reach out to colleagues asking how they get it all done, many times outsourcing is the answer. However, entrepreneurs typically find it difficult to delegate any … Continue reading 5 Social Media Tasks You Can Outsource to a Virtual Assistant
Brooke B. Sellas — December 28, 2016 Follow @madSMscientist— December 28, 2016 Struggling to set your 2017 SMB marketing budget? Many small businesses are grappling to keep up with the constant challenges and changes of digital marketing, and so are their budgets. The misconception that some marketing tactics — especially social media marketing — are … Continue reading What Should Your 2017 SMB Marketing Budget Be?
Ready to make some New Year’s resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in 2017. Scott Heimes on December 28, 2016 For an email program to be successful, marketers need to analyze and revamp sending strategies, tools and message content at least once a … Continue reading Revamping your email marketing program for the new year
Kristen Dunleavy — December 28, 2016 Follow @KristenWritesIt— December 28, 2016 In just a few short weeks, the holiday season will officially be over, and so will your holiday marketing campaigns. Many of us will be breathing a sigh of relief and donning our “I Survived the 2016 Holiday Season” t-shirts. But before you do, … Continue reading 5 Ideas for Your Post-Holiday Email Campaign
Anton Kraly — December 28, 2016 Follow @https://twitter.com/PMMarketer— December 28, 2016 Using Slides for Your Webinar Presentation Will Help You Add Great Visual Appeal to Your Message and Pitch Being Offered to Your Attendees. A solid structure and outline are just one important part of building a powerful sales webinar. An often-overlooked but crucial piece … Continue reading 4 Quick Tips on Creating a Powerful Webinar Presentation
