Daily Archives: August 2, 2016

7 Reasons Your Email Marketing Campaigns Are Sinking

by Paige Weiners July 20, 2016July 20, 2016 Like most digital marketing tactics, crafting email marketing campaigns take time and effort. Allocating resources to an initiative, only to have it not perform well can be disappointing and frustrating. Making simple mistakes in terms of design, layout, or even the process behind dissemination can be costly … Continue reading 7 Reasons Your Email Marketing Campaigns Are Sinking →

Imperson unveils chatbot platform so you can create your own character

Marketing Tools

The self-service platform utilizes the same technology it employed to launch Miss Piggy and other chatbot personalities. Barry Levine on July 20, 2016 Sample chatbot conversations with Miss Piggy and Judy Hopps, from Imperson Imperson has specialized in character-based chatbots, like the Miss Piggy chatbot it developed for The Muppets on Facebook Messenger. Today, … Continue reading Imperson unveils chatbot platform so you can create your own character →

Fact-Checking Guide for Content Marketers

Content Marketing

by Laura Varley July 20, 2016July 20, 2016 One of the most important parts of editing content is fact-checking. If you write something that’s not totally accurate, people will notice and you will be called out on it. It’s an easy way to damage your reputation and stop readers from coming back to your site. … Continue reading Fact-Checking Guide for Content Marketers →

How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t!

B2B Success

by Lydia Vogtner July 20, 2016 Follow @LydiaMarketingJuly 20, 2016 There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed with the strategy and expected workload in mind. Why? Regardless of whether you outsource or hire, many people … Continue reading How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t! →

All 11 Marketing Attribution Models, Explained

Marketing Metrics

by Jordan Con July 20, 2016 Follow @jordanmconJuly 20, 2016 A few months ago we put together an attribution flow chart to help marketers figure out which attribution model was the right fit for their situation. Based on questions like, “How many marketing channels do you use?” or “How long is your marketing cycle?,” the … Continue reading All 11 Marketing Attribution Models, Explained →

What Happens When I Click This Button?

Call To Action

by Steve Masters July 20, 2016 Follow @masterstipsJuly 20, 2016 User experience (UX) is not only about layout, it is also about messaging. Intuitive design relies on an understanding of presentation and on user expectation. How often have you been on a web page, presented with a couple of options, wondering what happens after you … Continue reading What Happens When I Click This Button? →

Debunking 3 Misunderstandings About Outsourced Sales Partners

Outsourcing

by Diana CÃ¡rdenas July 20, 2016July 20, 2016 Although B2B sales outsourcing provides numerous financial and logistical advantages over handling all of your sales functions in-house, misunderstandings about what outsourcing involves are common. These misunderstandings can create dead ends in your path to finding the right outsourced sales and lead generation partner. The confusion arises … Continue reading Debunking 3 Misunderstandings About Outsourced Sales Partners →

A CMO’s View: How Dollar Shave Club built its brand on video marketing

Video Marketing

As the company’s first marketing employee, Adam Weber now serves as Dollar Shave Club’s CMO, leading the brand’s video marketing strategy. Amy Gesenhues on July 20, 2016 In 2012, Dollar Shave Club launched its brand on YouTube with the famous “Our Blades Are F****** Great!” video, bringing in 12,000 customers for the subscription razor service … Continue reading A CMO’s View: How Dollar Shave Club built its brand on video marketing →

What do employers look for in a content marketer?

Effective Hiring

Columnist Kerry Jones explains why content marketers need to be both technical wizards and artistic geniuses to land a job. Kerry Jones on July 20, 2016 The days of solely identifying with the left side (technically savvy) or right side (highly creative) of your brain are over for marketers, especially for those hoping to land a … Continue reading What do employers look for in a content marketer? →

Using spark files for content creation

Content Management Tools

Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links. Julie Joyce on July 20, 2016 What is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting calling my mess of … Continue reading Using spark files for content creation →