Daily Archives: August 2, 2016

How to Completely Mismanage Millennials

by Bill Faeth July 20, 2016 Follow @BFaethJuly 20, 2016 Ah, Millennials: the generation that has received more press than any other in the past few years. They’re perpetual job-hoppers, they’re entitled, they’re not driven, they don’t have real goals, they’re lazy. One big Millennials headline that we’ve left out? They’re hard to manage. It … Continue reading How to Completely Mismanage Millennials →

Countdown Calendar: A Weekly Breakdown of How to Launch a Subscription Business

Subscription Lists

by Jesse Richardson July 20, 2016July 20, 2016 Soft launches, or pre-launches, are simple ways to garnish initial interest from a community, build a list of leads, and position a subscription business for a healthy, powerful launch. Pre-launches are also usually run for a set period of time – 30, 60 or perhaps even 90 … Continue reading Countdown Calendar: A Weekly Breakdown of How to Launch a Subscription Business →

What You Need to Do to Boost Motivation in Workplace Wellness

Work Environment

by Henry Albrecht July 20, 2016July 20, 2016 More employers are investing in workplace wellness, but many employees aren’t participating. And when employees don’t participate, the programs have no value. According to The State of Workplace Well-Being survey by my company, Limeade, 53 percent of organizations said participation is the biggest challenge to successful wellness … Continue reading What You Need to Do to Boost Motivation in Workplace Wellness →

4 Reasons You Should Advertise on YouTube

Youtube Marketing Strategy

by James Faulkner July 20, 2016July 20, 2016 When you think of PPC, the first two names that come to mind will be AdWords and Facebook. Those are the headline acts in paid advertising and the likes of Twitter and LinkedIn never quite get the same kind of attention. There’s another channel that deserves more … Continue reading 4 Reasons You Should Advertise on YouTube →

5 Best SMS Marketing Tools For Small Businesses

SMS Marketing

by Anand Srinivasan July 20, 2016 Follow @anand_srinivJuly 20, 2016 Mobile messaging apps like WhatsApp may have brought down the value proposition of the humble SMS, but its ubiquity continues unhindered. Multiple studies have pointed out that text messages are one of the best performing marketing channels with more than 98% open rate and nearly … Continue reading 5 Best SMS Marketing Tools For Small Businesses →

3 Tips for Supercharging Your Sales Training Programs

Sales Techniques

by Rachel Clapp Miller July 20, 2016 Follow @ContentRachelJuly 20, 2016 Best-in-class sales organizations invest in training programs for even their most veteran reps. Aberdeen research shows that top companies use external sales consultants 61 percent more than their under-performing peers. Sales training is a competitive and crowded industry. When you’re picking the right solution … Continue reading 3 Tips for Supercharging Your Sales Training Programs →

5 Insights For Surviving Client Conflicts With Everyone’s Feelings Intact

Customer Satisfaction

by Ross Simmonds July 20, 2016 Follow @thecoolestcoolJuly 20, 2016 If you’ve ever watched House of Lies, Mad Men or The Entourage, you might think that the life as a freelancer is pretty exhilarating and action packed. In reality, the amount of drama is actually quite limited and you have complete control over the types … Continue reading 5 Insights For Surviving Client Conflicts With Everyone’s Feelings Intact →

How To Create A Winning Demo Video For Your B2B Website

B2B Marketing

by Andrew Nguyen July 20, 2016July 20, 2016 Ever wonder why so many front doors are red? There’s a specific reason. But it depends on who you ask. In Western culture, it’s because a red door is inviting and welcoming, which is a perfect symbol of what a front door should be. It’s also a … Continue reading How To Create A Winning Demo Video For Your B2B Website →

Study Finds Links Have Direct Correlation To Search Ranking

Search Engine Optimization

by Laurie Sullivan @lauriesullivan, July 20, 2016 Search experts are losing faith in the idea that links are more important to ranking algorithms for good content than previous studies have shown. “People are losing faith in that story, which is so wrong,” said Eric Enge, CEO of Stone Temple Consulting. The Stone Temple Consulting ranking … Continue reading Study Finds Links Have Direct Correlation To Search Ranking →