Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients. Laura Collins on July 20, 2016 Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination … Continue reading Expanded Text Ads: Are they living up to the hype?
Daily Archives: August 2, 2016
Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads
Called Fusion, it is designed to help publishers manage the transition away from Flash. Barry Levine on July 20, 2016 Although Flash technology is fading out, it appears to be dragging out its death scene like a small-time actor relishing the moment. Publishers making the transition to HTML5 video ads, then, might still want … Continue reading Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads