Lead generation is an essential part of running a successful business, but it can be extremely difficult and time consuming to implement successfully.
The aim of lead generation is not just to increase your number of site visitors, but to increase the quality of those visitors. It’s important to focus on relevant and high-value users that fit in to your target audience and are more likely to convert.
Fortunately, there are several lead generation tools available to help you to increase your conversion rate and get more actionable leads.
Lead generation tools
Here are some of the best and most popular tools for lead generation.
Mailparser saves you hours of manual data entry by extracting data locked inside of your emails and their attachments.
Simply forward emails to Mailparser, which can extract the relevant data such as email addresses and contact information
based on your own custom parsing rules. Once the data is extracted, it can be automatically available in a file download
or sent somewhere else on the internet with a webhook, depending on your setup specifications.
With over 1,500 integrations with your favorite applications, it’s never been easier to automate your data entry workflow.
Leadformly helps you to build high-converting lead generation forms, allowing you to capture more leads without bringing in more traffic.
The form builder tool has 58+ conversion-boosting best-practices built in, allowing you to select the information that you need to follow up on genuine leads.
You can also use conditional logic to segment your leads, as well as using built-in analytics and audience insights to help you to understand your leads.
Intercom allows you to use chatbots to qualify leads, increasing website conversions and growing sales through real-time conversations
By automating lead routing based on a set of rules, the chatbots are able to qualify leads 24/7, preventing missed opportunities when your team is offline. The workflows also allow leads to be filtered through to the right department, so enquiries can be handled quickly and efficiently, and there are also live chat options for you to give immediate responses.
Using chatbots and automated workflows can help small teams to tackle larger volumes of leads, providing useful answers that make customers feel valued, and expediting the sales process for quicker turnaround.
Lead Forensics is a B2B lead generation tool that tells you which companies are viewing your website, allowing you to follow up with them even if they don’t convert.
The software gives you instant access to your anonymous site visitors’ details, including business name, contact information, email addresses, demographics and search behavior.
This allows companies to target other businesses who are already interested in or familiar with them, giving easy access to targeted leads and increased conversion rates.
ActiveCampaign helps you to create successful email marketing campaigns by allowing you track every interaction a lead has with your website.
Each action can be used as a trigger for email marketing campaigns, sending a timely and relevant message to a user that has visited a certain landing page or is interested in a particular product but has yet to convert.
Follow-ups can even be automated, allowing you to keep leads warm without taking up additional time and resources.
LinkedIn’s Sales Navigator is a great lead generation tool for B2B sales, as it allows you to leverage LinedIn’s wider network to connect with other professionals.
Along with showing you who has viewed your profile, it offers lead recommendations and the ability to save leads to your CRM directly from LinkedIn. It also offers a search tool that allows you to find the right people and companies to approach based on relevant criteria.
This streamlines the process of reaching out to prospects and allows you to follow up with people who are already familiar with your business.
Datanyze is an outbound sales tool that is targeted towards software and tech companies.
It helps you to find new leads by showing you what technology your prospects are using, so you know exactly how relevant your company is to their needs. The instant account data function lets you find email addresses for prospects directly from your browser, making it easy to reach out to new leads.
The software also allows you to combine all prospecting tasks into one simple workflow, allowing sales reps to spend less time on each lead, which in turn lets them focus on more leads and improve conversion rates.
Growbots is a tool that helps you to create engaging and high-converting outbound sales emails using a system of rules and a database of over 200 million contacts.
By using AI, Growbots is able to provide a tailored email list of leads for your target audience, along with their contact information. You can even search for specific job titles to reach the key decision makers within a company.
Email campaigns are sent automatically, along with follow-up emails to capture prospects when they are most likely to convert. This saves your sales team huge amounts of time in lead generation and following up cold leads.
#9 D&B Hoovers
D&B Hoovers gives you qualified leads and powerful insights at your fingertips by providing you with the ‘largest single source of business information’ anywhere.
The database of over 120 million business records, real-time updates, and deep company and contact intelligence allows you to acquire personalized leads quickly and easily.
Targeting the real people behind the corporation will improve your sales team’s chances of getting a foot in the door, and will fast-track the process of getting your company in front of decision makers.
PadiAct is an email collection tool that helps you to target visitors who are more likely to convert, instead of displaying a sign-up box to every visitor as soon as they enter the site.
It allows you to set specific rules that must be met before the email sign-up box is shown to a visitor. For example, you might only want it to be seen by repeat visitors, or those who have viewed a certain product or a certain number of pages.
This helps you to make sure that the email addresses that you collect are more likely to lead to conversions, instead of creating a huge email list of cold leads that will never convert.
HubSpot Marketing is an all-in-one inbound marketing platform that provides everything you need to launch effective marketing campaigns in one place.
Along with creating campaigns, you can qualify individual leads automatically, creating a personalized path to purchase that queues a series of emails that will turn prospects into paying customers. Its adaptive technology allows you to serve relevant content and CTAs to prospects based on past behaviors.
The drag-and-drop functionality and simple content editors make it easy to create beautiful blog posts, landing pages and email templates without any coding knowledge.
Mailshake is an email outreach solution that helps you to automate, personalize, and optimize your cold emails.
The real-time analysis tool offers automated suggestions as you type, helping you to improve engagement and avoid being marked as spam. You can even request a manual review by a member of the Mailshake team, who will personally offer suggestions via a video walkthrough.
As well as writing your own emails, you can select from a collection of pre-written messages and generate personalized emails for your campaign based on your answers to a few simple questions.
Qualaroo is an on-site polling tool that can collect user feedback, but it can also be used for lead generation.
While it is usually used to show visitors a brief survey to find out more about their experience on your site so you can make improvements, the monthly subscription also includes a Lead Gen Form. This allows you to ask a series of questions designed to steer visitors towards contacting you.
It’s a good option for small businesses as it offers the dual functionality of gaining insight into the customer journey, as well as being useful for lead generation.
HotJar is a customer experience analytics platform designed to give you insight into how your site is being used through form analytics, heatmaps and visitor recording, which can be used for conversion rate optimization.
Similar to Qualaroo, it features on-site polls that can be used as conversion points. When gathering feedback, you can ask a visitor to enter their email address, giving you the opportunity to follow up with them and potentially turn them into a customer.
The customer data is also incredibly helpful in improving the user experience on your website, which in turn should help to bring in more viable leads.
Turnstile is a product that adds a form to your Wistia videos, asking for viewers to enter their email address after a certain amount of time.
The options include an overlay form or one that pauses the video so that the viewer must enter their email address if they wish to continue watching. This is a simple way to make the most of your video content and collect information from the visitors who watch the videos on your website.
As video is such a huge part of internet traffic and is one of the most engaging types of online content, it makes sense to leverage video as a means of lead generation.
#16 Survey Anyplace
Survey Anyplace is a complete survey-building solution that allows you to collect information from site visitors in a fun and engaging way.
The easy-to-use editor allows you to create custom-built surveys without hassle, so you can ask relevant questions and use smart quizzes that only ask for information that applies to the respondent.
You can also add automated emails, offer incentives and use logic to calculate quiz results for personalized reports, which adds up to an engaging and insightful experience for your visitors that can help to convert them into leads.
Zuko itself isn’t a lead generation tool, but it helps you to optimize the forms that you use for lead generation.
It provides reporting on your form analytics, helping you to understand where people drop off, how long the form takes to complete, whether there are any problem fields, which fields most frequently need to be corrected, and lots more.
By ironing out any sticking points in your forms, you can prevent lost leads when people give up part way through completing the fields, giving you more conversions and more leads.
Clearbit is a marketing data engine for all of your customer interactions, helping you to understand your customers, personalize marketing and sales interactions, and identify future prospects.
One of the most useful tools within the software for lead generation is its enrichment tool, which pulls data from over 250 public and private sources to fill in the rest of a person or company’s details based on the information that you have collected.
This allows you to use fewer fields on your contact forms, making them quicker to fill out, and saves your sales team the time and hassle of hunting down information, as it is all saved directly into your CRM software.
Hull helps you collate and centralize all your data from different marketing tools so they are in one place.
From the central database, you can export the data to any of your other lead generation tools, so there’s no need to copy and paste each one, or deal with missing or incorrect information.
It also has many different tools that allow you to automate data collection, personalize customer interactions and build up a unified view of each of your leads, allowing you to better follow up and get them to convert.
TypeForm is another survey tool that can be used for lead generation, and offers a beautiful user experience, which will help you to get more responses.
Along with using it to gain insights and feedback about your business or website, you can use it to ask your visitors relevant questions that will help you to qualify them as a viable lead.
This is a great alternative if you’re not able to implement a live chat function. By asking important questions in a simple and engaging manner, you can find out more about each lead without tying up your resources.
Benefit from lead generation tools
No matter how big or small your company, there’s a place for lead generation tools to help you to find more prospects and cut down the time spent on this process. Try some of these tools and see how you can benefit from automated lead generation.