Tag Archives: Targeted

How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

Johnathan Dane — June 19, 2018 — June 19, 2018 Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands Get … Continue reading How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions

Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions by Laurie Sullivan  @lauriesullivan, April 19, 2018 Catalina, a digital media company focused on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offers, and then tracks the transaction back to advertisements … Continue reading Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions

12 Ways to Get More High Quality, Targeted Visitors to Your Site

by Karen Repoli Follow @karenrepoliSeptember 4, 2016 Most entrepreneurs realize the importance of getting their target audience to their website. It is your ‘storefront’ on the internet and may be the first impression others see you. However, many business people don’t know how to get their website in front of the right viewers. Start with … Continue reading 12 Ways to Get More High Quality, Targeted Visitors to Your Site

Highly Targeted PPC Strategies that are Beyond Quantitative Analysis

by Nashaat Quadri June 10, 2016June 10, 2016 I was so fond of marketing (as a subject) during my MBA that I used to keep Philip Kotler’s international bestseller “Marketing Management” at my bedside. He has been my role model ever since, as far as the subject of marketing strategy is concerned. Internet was in … Continue reading Highly Targeted PPC Strategies that are Beyond Quantitative Analysis

Survata offers first online surveys targeted at second- and third-party user segments

The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target. Barry Levine on May 27, 2016   Before they begin a campaign, advertisers obviously would like to know if an ad appeals to the targeted user type. Consumer research firm Survata is now offering a … Continue reading Survata offers first online surveys targeted at second- and third-party user segments

The Simple Anatomy of Driving Highly Targeted Traffic to Your Website

by Goutham Bhadri February 19, 2016 Follow @mktgsamuraiFebruary 19, 2016 It’s anti-climactic. You invested hours and dollars into building a fantastic website, received an A+ rating on your website analysis and now, you’re eager to see all your hard work pay off. But then… … crickets. Sure you’re getting traffic, but where are the conversions? … Continue reading The Simple Anatomy of Driving Highly Targeted Traffic to Your Website

Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers

The targeting will be based on people’s posting and interaction with posts containing holiday-related keywords. Martin Beck on November 20, 2015 Last minute shopping for holiday customers? There’s still time on Facebook and Instagram. The social network is rolling out a new ad-targeting segment to enable brands to zero in on people who are highly … Continue reading Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers