Tag Archives: leads

Paid advertising: Tips to boost qualified leads and reduce costs

Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs

Everything you need to know to write a cover letter that leads to an interview

  By Julia Herbst October 29, 2023 We’ve all been there: You see a job description that seems perfect. You’ve got the right experience, it’s at a company you admire, and even the pay range seems decent. You should apply! But, inevitably, that means submitting a customized cover letter. Or at least revising the last … Continue reading Everything you need to know to write a cover letter that leads to an interview

Why prioritizing UX always leads to better content creation (and how to do it)

Creating your best content involves more than accurate information. Here’s why user experience is a can’t-miss feature of effective content. Michael Brenner on June 14, 2023 Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll … Continue reading Why prioritizing UX always leads to better content creation (and how to do it)

Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode

Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode by Laurie Sullivan  @lauriesullivan, May 12, 2023 Consumers are concerned about fake reviews across all ecommerce sites, but one site in particular remains high. A recent survey of 13,000 consumers from PowerReviews — How Fake Reviews Destroy Consumer Trust – and How Brands and … Continue reading Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode

Big Tech’s layoff binge stinks. Let’s hope it leads to a little discipline

  By Harry McCracken January 25, 2023 This story is from Fast Company’s new Plugged In newsletter, a weekly roundup of tech insights, news, and trends from global technology editor Harry McCracken, delivered to your inbox every Wednesday morning. Sign up for it—and all of our newsletters—here. “I guess the idea is that eventually you … Continue reading Big Tech’s layoff binge stinks. Let’s hope it leads to a little discipline

From capturing leads to generating demand: Breaking down B2B marketing’s pivot

It’s time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement.  Scott Vaughan on October 28, 2022 B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) … Continue reading From capturing leads to generating demand: Breaking down B2B marketing’s pivot