Tag Archives: leads

Why marketers should measure relationships, not leads

Lead volume shows activity. Relationship-led metrics reveal if marketing improves pipeline quality, win rates, and long-term growth. By Tanya Thorson   Published on July 15, 2026     Marketing always treated the funnel like the finish line. Generate the lead. Score the lead. Pass the lead. Report the lead. It looked clean on a dashboard, … Continue reading Why marketers should measure relationships, not leads →

Roosevelt enforcement operation leads to two arrests as illegal gambling machines seized

Roosevelt enforcement operation leads to two arrests as illegal gambling machines seized Suswati Basu     Two men are facing charges after Nassau County police said officers found illegal electronic gambling machines during a quality-of-life enforcement operation in Roosevelt. The inspections took place Monday (July 6) when members of the Nassau County Police Department’s Strategic … Continue reading Roosevelt enforcement operation leads to two arrests as illegal gambling machines seized →

How ‘And A Coke’ Campaign Leads To Performance

How ‘And A Coke’ Campaign Leads To Performance by Laurie Sullivan , Staff Writer, April 2, 2026 Coca-Cola debuted a new U.S. campaign, “And a Coke,” the first-of-its-kind collaboration that combines 13 iconic quick-service restaurant (QSR) brands in one to support a national effort. Arby’s, Culver’s, Domino’s, Five Guys, Jack in the Box, Jimmy John’s, Panda … Continue reading How ‘And A Coke’ Campaign Leads To Performance →

Why is it so hard to shift marketing’s focus from leads to accounts?

The challenges transitioning from leads to accounts in B2B are both technical and organizational. MarTechBot on June 2, 2025 at      In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet.  Q: … Continue reading Why is it so hard to shift marketing’s focus from leads to accounts? →

Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide

Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide   Geoff Bongard   Feb 25, 2025   In the dynamic world of digital marketing, nurturing sales leads effectively is the cornerstone of success, especially when it comes to leads from sources such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), … Continue reading Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide →