11 Things Every New Company Should Know About E-Commerce Marketing




  • If you’re trying to sell products online, it takes more than an impressive website and product images to draw in your audience. To find out more about what you need to know about e-commerce marketing, read on to see what members of the Young Entrepreneur Council had to say:

    What is one thing newer companies need to remember about e-commerce marketing and why is it so important?

    Here is what they said:

    1. Have a Mobile-First Focus

    11 Things Every New Company Should Know About E-Commerce Marketing

    More and more e-commerce customers are using mobile devices. If you want to reach them, you have to make sure your site has a mobile-first focus. Keep the design simple and uncluttered and avoid distractions such as popups. Also, test load speeds for mobile devices and make sure checkout and payment is a smooth process for your mobile users. – Kalin Kassabov, ProTexting


    2. Leverage Social Media

    11 Things Every New Company Should Know About E-Commerce Marketing

    It’s not enough to just run a website. You need to engage with people and make them interested in you. That’s why you shouldn’t ignore social media. Find a platform where most of your customers hang out, and meet them right there. It can be Facebook, Instagram or even TikTok — just make sure you don’t miss out on your opportunity. – Solomon Thimothy, OneIMS


    3. Optimize Your Product Pages for Search Engines

    11 Things Every New Company Should Know About E-Commerce Marketing

    I notice that many companies are ignoring basic SEO elements on their main product pages. Using keyword-rich page titles, H1 headers, product descriptions and the usage of schema.org markups are key to ranking high for long-tail keywords that can bring high-quality traffic with high commercial intent to their product pages. – Amine Rahal, Little Dragon Media


    4. Listen to Your Customers

    11 Things Every New Company Should Know About E-Commerce Marketing

    Listening to your customers will help you make key decisions on what products and services to offer. Offerings that deliver results they want will make them happy. Happy customers will result in growth for you and them, so always focus on a win-win. This doesn’t mean do whatever your customers want. It means striking a balance between customer satisfaction, scalability and profitability. – Karlo Tanjuakio, GoLeanSixSigma.com


    5. Test Different Ads to See Which Works Best

    11 Things Every New Company Should Know About E-Commerce Marketing

    As with any marketing, it’s important to conduct rapid experiments. Instead of pouring all your money into one avenue, whether it’s organic or paid, test out a large number of channels and content and then carefully track metrics. For example, I often start with 10 different Facebook Ads. Then I select the top three, and then select the highest-performing ad among those and put all resources behind it. – Frederik Bussler, bitgrit Inc.


    6. Stand Out with Authenticity

    11 Things Every New Company Should Know About E-Commerce Marketing

    The top-performing e-commerce brands aren’t undercutting each other on price, but are delivering on product value and content. Provide a meaningful brand connection with valuable content and a product you’re willing to back to succeed in today’s market. – Kyle Wong, Pixlee


    7. Don’t Forget Your Repeat Customers

    11 Things Every New Company Should Know About E-Commerce Marketing

    While acquiring new customers is important, don’t forget about those loyal to your brand. They end up bringing in more revenue long-term because they’re willing to spend more on your products and services. Come up with ways you can cater to them to express your appreciation. Create a customer loyalty program with exclusive offers and recommend products based on past purchases. – Chris Christoff, MonsterInsights


    8. Track Your Analytics

    11 Things Every New Company Should Know About E-Commerce Marketing

    Tracking your website analytics is an important step to growing your e-commerce business. By looking at your website analytics, you can discover how users found your website, what content is most popular, which pages are most visited and more. When you know more about how your customer base and your target audience discovers and uses your website, you can market to them more effectively. – Stephanie Wells, Formidable Forms


    9. Leverage Reviews for Social Proof

    11 Things Every New Company Should Know About E-Commerce Marketing

    Most customers in today’s world trust recommendations from friends and family over advertising, so if you’re going to sell in today’s market, you need to incorporate social proof into your strategy. This includes testimonials, customer reviews and ratings, influencer marketing, etc. When people see that others like them enjoy your products, it builds brand credibility. – Jared Atchison, WPForms


    10. Build Your Email List

    11 Things Every New Company Should Know About E-Commerce Marketing

    Newer e-commerce businesses need to remember to build their email lists. Building an email list will help you drive more traffic to your website and generate more sales. Consider adding an opt-in popup to your website. You can offer visitors 10 percent off their first purchase in exchange for their email address, which will encourage more people to sign up for your list and to make a purchase. – John Turner, SeedProd LLC


    11. Segment Your Lists

    11 Things Every New Company Should Know About E-Commerce Marketing

    As your business grows, you’ll create various customer personas. Targeting customers via your marketing campaign requires you to segment your leads into various groups depending on their interests and shopping habits. For instance, pet store owners would want to make marketing material for dog owners and cat owners separately. – Syed Balkhi, WPBeginner

    Digital & Social Articles on Business 2 Community

    Author: Young Entrepreneur Council

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