Tag Archives: eCommerce

4 Mistakes Ecommerce Marketers Make When Measuring ROAS

4 Mistakes Ecommerce Marketers Make When Measuring ROAS by Darwin Liu , November 5, 2021 Most ecommerce businesses rely heavily on advertising to draw customers to their websites. When it comes to measuring ad spend, there are a handful of common pitfalls that every ecommerce business must know how to navigate. In what follows, we … Continue reading 4 Mistakes Ecommerce Marketers Make When Measuring ROAS

Why eCommerce Businesses Need Affiliate Marketing

Thomas Griffin October 29, 2021 For eCommerce businesses, generating sales is critical. So, to find more customers and push sales, we use content marketing, paid ads, and other means to convince people to buy from us. But there’s another important way to create more sales that eCommerce business owners shouldn’t neglect: affiliate marketing. For marketing … Continue reading Why eCommerce Businesses Need Affiliate Marketing

Why Localization Is a Priority For eCommerce

Brian Wallace October 29, 2021 Technology has wedged its way into becoming an essential part of our everyday purchase activities. It’s expedited delivery, salvaged cravings of instant gratification, served as a resource in the form of reviews and most importantly, it’s established a blue ocean of endless choices to consumers located in every corner of … Continue reading Why Localization Is a Priority For eCommerce

Empowering Women Business Owners Through eCommerce [Infographic]

Brian Wallace October 25, 2021 eBay has always made it a priority to support their sellers. In 2020, the COVID-19 pandemic created massive challenges that continue to reverberate across American society and the world. In a new report released by eBay, women were able to support themselves through the pandemic by selling online, be it … Continue reading Empowering Women Business Owners Through eCommerce [Infographic]

How publishers can implement a CDP to improve customer experience and support e-commerce

Dennis Publishing walks through their transformation using BlueConic. Chris Wood on October 27, 2021 “You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our recent … Continue reading How publishers can implement a CDP to improve customer experience and support e-commerce

The Pandemic’s Impact on E-Commerce: 4 Significant Trends (2020-2021)

Steven Kwok October 11, 2021 Customer shopping habits changed to an extent irrevocably, when the coronavirus crisis arrived. It taught us we could become ill simply by shopping in close proximity to other people. Governments also locked us down and temporarily paused non-essential retail. Traditional customers hesitated for a moment, and then migrated to the … Continue reading The Pandemic’s Impact on E-Commerce: 4 Significant Trends (2020-2021)

17+ Call-to-Action Examples: How to Create Converting eCommerce CTAs for All Marketing Channels

Nicole Blanckenberg October 11, 2021 Here’s the thing: a call-to-action can make or break even the most comprehensive eCommerce marketing strategy. CTAs may seem like the cherry on the top of your PPC campaign, landing page, email, or on-site marketing campaign, but this marketing element affects your conversion rates directly and dramatically. And when you … Continue reading 17+ Call-to-Action Examples: How to Create Converting eCommerce CTAs for All Marketing Channels