Nicole Blanckenberg November 21, 2020 If your eCommerce keyword research isn’t being done right, then there is a huge chance your organic and paid traffic is suffering. Think of keywords as a homing beacon or bread crumbs, pulling potential shoppers to your store. Lay down the wrong crumbs, and you risk bringing in the wrong … Continue reading eCommerce Keyword Research
Chris Dunne November 19, 2020 Is ecommerce overtaking traditional brick-and-mortar retail? Yes. It is. What? You want more? Well alrighty then, let’s explore the differences, comparing ecommerce with retail to find out what the future holds. Is it game over for physical stores? Or can existing businesses find an edge to compete without losing the … Continue reading Retail vs Ecommerce: Can Traditional Retailers Compete in 2021?
Nicole Blanckenberg November 13, 2020 eCommerce SMS marketing is exploding right now, and for a good reason. Offering brands a unique way to engage with customers and potential shoppers at every stage of the sales journey, SMS marketing can be a powerful eCommerce tool. Although, as we know, text messaging itself is definitely not a … Continue reading 90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy
Andrew Madeira-Silva November 6, 2020 2020 has been the year of the layoff. In Europe, England has just announced another national lockdown while France, Germany, Belgium, and Ireland have shut down large portions of their societies. Meaning e-Commerce businesses are now in demand more than ever. All business owners need to be on high alert, … Continue reading Sink or Swim: Your Guide to Successful Pandemic Holiday e-Commerce
Angela Hausman, PhD October 27, 2020 Image courtesy of Entrepreneur For businesses, especially small businesses, the rapid increase in e-commerce sales is a two-edged sword. On the one hand, increased sales mean higher revenues but, on the other, shipping costs and the handling necessary to turn around orders quickly strain the business processes of nearly … Continue reading Shipping Integration is a Must for Your E-commerce Business
Joydeep Bhattacharya October 25, 2020 The average conversion rate of an ecommerce site is between 2-3%. It is hard to generate conversions because there are so many options available before the customers. Nowadays, there is a niche store available for almost every commercial search query which makes it hard for you to attract visitors to … Continue reading 6 Proven Tips To Improve Ecommerce Conversions
Suzanne Wentley October 17, 2020 For many business owners, the challenging year of 2020 has been a lesson in patience, agility, and innovation. You’ve likely learned how to address health and safety standards to protect your customers and your employees with methods you’d never had to consider before. You’ve also probably learned what it’s like … Continue reading 5 Ecommerce and Retail Best Practices for Success
Jeff Previte October 15, 2020 The ecommerce sector continues to soar. Since 2007, ecommerce has been on an upward trajectory rivaled by few other industries in modern history. From a start around $ 30 billion in 2007, ecommerce is now projected to hit $ 5 trillion worldwide by 2021. That’s a lot of opportunity for … Continue reading The 10 Best Ecommerce Website Designs for 2021 (+ Tips for Creating Successful Ecommerce Sites)
Ali Faagba October 14, 2020 Understandably, the distribution channel of a product — from the manufacturer to the end-user — has a lot of intricacies and politics, prominent among which is the hot topic: slotting fees. The moral position of slotting fees has been a bone of contention among business scholars for decades — the … Continue reading Can E-commerce Solve the Problem of Slotting Fees?
Emily Carroll October 8, 2020 As with most events and gatherings in 2020, Black Friday shopping is predicted to look a little different this year. A recent survey was conducted with 2,000 U.S. consumers to compare changes from the 2019 holiday shopping season to 2020. These findings can help eCommerce and brick and mortar stores … Continue reading Black Friday 2020: eCommerce Sites Can Expect a 28% Increase in Online Shopping from 2019