Sruthi Narayanan — April 9, 2017 Follow @getzaius— April 9, 2017 A recent article published by Doug Crowe on Shopify Plus highlights the dangers of prioritizing conversion rates and Average Order Value as the best measurements of marketing success – which, unfortunately, many of today’s B2C marketers are still doing. On their own, neither conversion … Continue reading Revenue Per Visit: The Most Important Ecommerce Metric?
Naman Kapur — April 7, 2017 Follow @kapur_naman— April 7, 2017 I have a friend called Jessica. Oh, I really do. Just like all of us, she loves to shop online. The only difference is she does that way more than we do. One fine day she made me sit with her to give my … Continue reading Leveraging Web Push Notifications in E-commerce
William Harris — April 5, 2017 Follow @wmharris101— April 5, 2017 Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve … Continue reading The Case for Using a Physical Catalog to Boost Ecommerce Sales
Alex Jasin — April 4, 2017 — April 4, 2017 Most website owners know that quality product images can have a major impact on e-commerce store sales. However, many websites still take their photos for granted. Not understanding exactly how to get the most from your product images can seriously impact your bottom line. Today, … Continue reading 6 Simple Design Tips To Improve Your E-Commerce Sales
Emily Lordahl — April 4, 2017 — April 4, 2017 Social media has long been the go-to catalog for ecommerce products. Shoppers “unbox” items on YouTube, pin styles on Pinterest, post fashion photos on Instagram, and share finds with friends on Facebook. But could it soon become the place to actually buy those items? The … Continue reading Is Social Selling the Future of eCommerce?
Ollie Reardon — April 3, 2017 — April 3, 2017 Ever visited an online store but left without purchasing due to getting frustrated with navigating around the website? Maybe the website is missing some essential features such as no option to pay via PayPal, Bitcoin or other favoured methods of payment? Here is a list … Continue reading Ecommerce Must-Have Features
Chris Dunne — April 1, 2017 Follow @FeedbackExpress— April 1, 2017 There are two main problems that plague all ecommerce merchants: lack of traffic, and lack of conversions. If you’ve been having trouble with either—or want to improve both…here are five awesome tips for you. First off, let’s make sure everyone knows the difference between … Continue reading 5 Ways to Improve Your Ecommerce Website
Dan Radak — March 31, 2017 Follow @DanRadak— March 31, 2017 To someone who has never run an ecommerce business, it may seem that all it takes are some good products and a website that will attract customers and help them convert. And while the products and the website are both essential parts of ecommerce, … Continue reading What All New Ecommerce Business Owners Need to Know about Logistics
Christina Del Villar — March 27, 2017 Follow @cdelvillar— March 27, 2017 At Webgility, we spend a lot of time studying how our 4,000-plus customers use our software. That raw data, combined with a team with years and years of e-commerce street cred, makes me comfortable to share with you what we think is the … Continue reading The Blueprint for e-Commerce in 2017
By Ivan Kreimer March 28th, 2017 Are you looking to drive more sales to your e-commerce store this year? If you are, have you ever considered using social media channels to do it? Yes, I know, social media can be a bit overhyped with all the “gurus” and “experts” promising amazing results by “engaging” with your … Continue reading How To Use Facebook To Drive E-commerce Sales