Tag Archives: eCommerce

How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. Chris Wood on January 23, 2024 Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a … Continue reading How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales →

MarTech’s ecommerce experts to follow

eCommerce Experience

Ecommerce is essential and constantly evolving. Here’s our list of the must-follow experts who will keep you on top of the latest and best. Constantine von Hoffman on January 4, 2024 Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. It’s so important and also constantly changing. New channels, … Continue reading MarTech’s ecommerce experts to follow →

Chinese e-commerce giant JD.com wins landmark antimonopoly lawsuit against Alibaba

China eCommerce

Chinese e-commerce giant JD.com wins landmark antimonopoly lawsuit against Alibaba Maxwell William / Last Updated: Dec 29, 2023 Chinese online retailer JD.com has won its lawsuit against its rival Alibaba, according to Reuters, resulting in a substantial fine of 1 billion yuan ($ 140.68 million) imposed on Alibaba for monopolistic practices. The High People’s … Continue reading Chinese e-commerce giant JD.com wins landmark antimonopoly lawsuit against Alibaba →

2024 Predictions: Ecommerce and retail

Predictions

Where do customers want to shop in 2024? Everywhere. Here’s how digital marketers will impress them and get them to purchase. Chris Wood on December 29, 2023 In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been … Continue reading 2024 Predictions: Ecommerce and retail →

Ecommerce Numbers Rise – Thank Marketplaces

eCommerce Experience

Ecommerce Numbers Rise – Thank Marketplaces by Laurie Sullivan , Staff Writer @lauriesullivan, December 12, 2023 One in five shoppers say they have bought gifts from smaller businesses as much as possible during the fourth quarter in 2023, a stat from Jungle Scout that has doubled since 2022. Jungle Scout’s quarterly Consumer Trends Report reveals how … Continue reading Ecommerce Numbers Rise – Thank Marketplaces →

Ecommerce Paid Channel Use Declines – A Problem For Search

eCommerce Advertisement

Ecommerce Paid Channel Use Declines – A Problem For Search by Laurie Sullivan , Staff Writer @lauriesullivan, October 31, 2023 The average number of paid channels used by any one ecommerce company fell to 2.7 in 2023 — down from 3.2 in 2022 — and that could become a major challenge for search engines supporting any type … Continue reading Ecommerce Paid Channel Use Declines – A Problem For Search →

Omnicom acquires Flywheel Digital for e-commerce growth

Mergers and Acquisitions

Omnicom acquires Flywheel Digital for e-commerce growth Deanna Ritchie / Oct 30, 2023 Omnicom, a top-tier advertising conglomerate, has publicized its intention to buy prominent e-commerce company Flywheel Digital for an estimated net cash purchase price of around $ 835 million. This transaction represents the biggest buyout in Omnicom’s history. The acquisition of Flywheel Digital … Continue reading Omnicom acquires Flywheel Digital for e-commerce growth →

9 Best Ecommerce Marketing Plugins in 2023

eCommerce Platforms

9 Best Ecommerce Marketing Plugins in 2023 Syed Balkhi / Oct 23, 2023 In the thriving world of eCommerce, marketing is more than just an option; it is a lifeline that can significantly enhance growth and sales. A well-planned and executed marketing strategy can set your online store apart from the rest, attracting many … Continue reading 9 Best Ecommerce Marketing Plugins in 2023 →

Why Dollar Shave Club cut its homegrown ecommerce system

eCommerce Challenges

The popular DTC brand implemented a Shopify-centric stack that includes Ordergroove, Gorgias, Klaviyo and Shopify Plus. Chris Wood on October 19, 2023 Needing to expand subscription capacity, Dollar Shave Club pulled off a miracle this week: migrating from a homegrown ecommerce system to a new one in just three days. The direct-to-consumer (DTC) brand migrated … Continue reading Why Dollar Shave Club cut its homegrown ecommerce system →

Using Augmented Reality to Level up your E-Commerce Business

eCommerce Strategies

Using Augmented Reality to Level up your E-Commerce Business Asim Rais Siddiqui / Oct 8, 2023 With 20.8% of all retail transactions occurring online in 2023, technological advancements are the driving force behind how customers shop. In today’s dynamic landscape, everything is rapidly evolving, from how we browse through our favorite stores to how … Continue reading Using Augmented Reality to Level up your E-Commerce Business →