Tag Archives: eCommerce

7 Strategies for a High-Growth Ecommerce Referral Program

Michael Ugino — May 4, 2018 — May 4, 2018 There’s no better advocate for your company than a satisfied customer. That’s why referral programs work. When existing customers refer their friends and colleagues, they’re telling them how valuable your service truly is. As new customers come in, people will stick around longer, and your … Continue reading 7 Strategies for a High-Growth Ecommerce Referral Program

How to Build a Strong Foundation for Your E-Commerce Brand

Roy Morejon — April 25, 2018 Follow @RoyMorejon— April 25, 2018 Setting up an e-commerce business has never been easier. What most entrepreneurs fail to realize, though, is that this ease makes finding success that much more difficult. With low barriers to entry, competition is incredibly fierce, which means rising to the top will require … Continue reading How to Build a Strong Foundation for Your E-Commerce Brand

Blah Sales? Up Your eCommerce Game with 3 Surprising Stats

Liesha Petrovich — April 18, 2018 Follow @lieshapetrovich — April 18, 2018 It’s not easy to win the eCommerce game. Who can keep up with the ever-changing online environment? Each algorithm update probably means you’ll lose sales. Then marketers come out of the woodwork with the latest must-have tool that will miraculously make all your … Continue reading Blah Sales? Up Your eCommerce Game with 3 Surprising Stats

7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

Katie Sweet — April 18, 2018 Follow @misskatiehrdy — April 18, 2018 At Evergage, we often talk about the importance of leveraging machine learning to create individualized experiences for e-commerce shoppers. This type of one-to-one communication is incredibly important for the reality of today’s world where consumers expect personalized experiences, but the importance of using … Continue reading 7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

Behavioral triggered emails: Not just for e-commerce anymore

You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment. Jose Cebrian on April 12, 2018     In the world of marketing, there are three main types of campaigns. The most common is the planned marketing campaign: A company decides … Continue reading Behavioral triggered emails: Not just for e-commerce anymore

The Importance of Relationship Marketing for eCommerce Brands

Jeff Epstein — April 8, 2018 — April 8, 2018 Relationship marketing refers to everything your brand does to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. The most important part of relationship … Continue reading The Importance of Relationship Marketing for eCommerce Brands

Why Building Community Matters in Ecommerce (and How to Get Started)

William Harris — April 6, 2018 Follow @wmharris101 — April 6, 2018 Your products don’t sell themselves. As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The problem … Continue reading Why Building Community Matters in Ecommerce (and How to Get Started)

A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand

Ronald Dod — April 4, 2018 Follow @Visiture_Search — April 4, 2018 Often overlooked, email marketing can be a game-changer if used correctly. Surveys indicate that it can drive up to four times higher ROI than other channels like social media. Part of the reason why this platform is so effective is that potential customers … Continue reading A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand