Tag Archives: eCommerce

Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Algolia’s visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates. Jacqueline Dooley on April 25, 2022 Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. “The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director. Miriello’s role … Continue reading Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Site Search Fixes To Reduce Massive Ecommerce Returns

Site Search Fixes To Reduce Massive Ecommerce Returns by Laurie Sullivan  @lauriesullivan, April 15, 2022 Common search problems fueling the rapid growth of returns for retailers — specifically Amazon — are becoming a major issue for ecommerce brands. Amazon customers returned $761 billion of merchandise in 2021. For every $1 billion in sales, the average retailer … Continue reading Site Search Fixes To Reduce Massive Ecommerce Returns

Twitter tests e-commerce waters with new feature for in-app purchases

Experimental Twitter Shops lets brands display up to 50 items which users can buy Danny Goodwin on March 14, 2022 A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 … Continue reading Twitter tests e-commerce waters with new feature for in-app purchases

5 Key Trends Shaping Ecommerce Marketing This Year

5 Key Trends Shaping Ecommerce Marketing This Year by Darwin Liu , March 4, 2022 Ecommerce marketers are bracing themselves for another year of turbulence in the marketplace. Here are five key trends that will determine what successful ecommerce marketing will look like in 2022. Change in shopping patterns. Consumers’ buying behavior has changed with … Continue reading 5 Key Trends Shaping Ecommerce Marketing This Year

7 Tech Companies that are Changing E-Commerce Processes

7 Tech Companies that are Changing E-Commerce Processes Deanna Ritchie / 22 Feb 2022   There’s no doubt that the COVID-19 pandemic has changed e-Commerce processes and how the entire retail industry operates. While online shopping was certainly popular before, since early 2020, it has become a mainstay powerhouse. More consumers opt for the convenience … Continue reading 7 Tech Companies that are Changing E-Commerce Processes

5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business

Liz Papagni January 18, 2022 If you’re ready to scale your ecommerce business in 2022, marketing is a must. And not just marketing, but a comprehensive marketing strategy that defines and supports your brand, provides cohesive messaging, grows brand and product awareness, and provides measurable results. That requires more than one social media “expert” at … Continue reading 5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business

5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business

Liz Papagni January 18, 2022 If you’re ready to scale your ecommerce business in 2022, marketing is a must. And not just marketing, but a comprehensive marketing strategy that defines and supports your brand, provides cohesive messaging, grows brand and product awareness, and provides measurable results. That requires more than one social media “expert” at … Continue reading 5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business

9 eCommerce Trends to Watch for a Successful 2022

Jake Rheude January 6, 2022 2021 hit the eCommerce space with some serious challenges, including the global shipping crisis and supply chain bottlenecks. But the year also saw eCommerce retailers step up their game to provide customers with better experiences and meet rising consumer expectations. When the global pandemic forced international lockdowns, eCommerce became the … Continue reading 9 eCommerce Trends to Watch for a Successful 2022