Tag Archives: about

!5 Things You Need To Know About Programmatic Native

15 Things You Need To Know About Programmatic Native by Tobi Elkin, Staff Writer @tobielkin, February 1, 2017 This article originally appeared on NAI’s blog and has been reprinted here with permission. Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course “native” means different things to different people, and … Continue reading !5 Things You Need To Know About Programmatic Native

6 Reasons You Should Be Thinking About an Omnichannel Strategy

Alice Chen — January 30, 2017 — January 30, 2017 You may have heard of and even experienced omnichannel retailing (or omni commerce) even if you don’t know what it means. Omnichannel is named so because “omni” is Latin for “all”, and omnichannel means the integration of all channels to create a seamless experience. When … Continue reading 6 Reasons You Should Be Thinking About an Omnichannel Strategy

5 Things People Get Wrong About A/B Testing and How to Fix Them

Vaibhav Kakkar — January 25, 2017 Follow @RankWatch— January 25, 2017 Data and statistics don’t lie. But when it comes to between gut feeling and numbers, most people will go with their gut and forego numbers. That being said, it must also be remembered that facts are stubborn things, but statistics are pliable. So what … Continue reading 5 Things People Get Wrong About A/B Testing and How to Fix Them

8 Common Social Media Marketing Mistakes & What to Do About Them

Mandy Edwards — January 24, 2017 Follow @memktgservices— January 24, 2017 When being in business, mistakes will happen. When using social media to help market your business, there is a huge opportunity for mistakes to happen. Knowing how to avoid them is key. The world of social media marketing is gigantic. With numerous platforms to … Continue reading 8 Common Social Media Marketing Mistakes & What to Do About Them

5 Top Things to Know about Choosing the Right Blogging Platform and Starting a Blog

Dorit Sasson — January 20, 2017 Follow @VoicetoStory— January 20, 2017 Whether you’re new to blogging as a business owner or an experienced blogger, choosing the right blogging platform can expand your social reach considerably, but thinking smart is key. A blogging platform is how you’ll reach your target audience, but there’s much more to … Continue reading 5 Top Things to Know about Choosing the Right Blogging Platform and Starting a Blog