Insights into an AI-driven GTM landscape and how leaders can align for success in a networked, probabilistic marketplace. Mark Stouse on January 27, 2025 Over the past 22 months, I’ve spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book I’m finishing. The insights from these conversations, along with our … Continue reading An open letter to CEOs and CFOs about GTM
January 15, 2025 5 things to know about TikTok replacement RedNote A quick guide to the app that’s courting TikTok users ahead of the U.S. ban. BY Jessica Bursztynsky Earlier this week, the Chinese app Xiaohongshu, known as RedNote, shot up to become the most-downloaded app on the Apple’s U.S. App Store, partly as a “joke’s … Continue reading 5 things to know about TikTok replacement RedNote
January 07, 2025 Why high achievers get overlooked (and what to do about it) Unfortunately, being indispensable at work can lead to negative consequences. BY Ruth Gotian You crushed the project on time, under budget, and have exceeded all expectations—again. You’ve streamlined processes, connected dots others couldn’t see, and delivered results that wowed everyone—again. Yet, when … Continue reading Why high achievers get overlooked (and what to do about it)
December 31, 2024 3 things you need to know about employee stock options If options are part of your compensation package, it’s worth your while to get familiar with how they work generally, as well as how your company handles stock options specifically. BY Associated Press Forms of compensation like restricted stock units and performance shares—whereby … Continue reading 3 things you need to know about employee stock options
Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them. Kim Davis on December 20, 2024 “Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking … Continue reading What retailer marketers should be thinking about in 2025
Losing your job turns your world upside down. It’s understandable to want to post about it online, but there are a few things to consider before you do. BY Kathleen Davis Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most … Continue reading How should I talk about my layoff on social media?
The prevalence of AI-powered beauty filters on social media, for instance, can foster unrealistic ideals and trigger depression. BY The Conversation Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of science fiction. Marketers use AI-powered algorithms … Continue reading What you need to know about the dark side of AI marketing
Bosses have been trying to make employees return to the office for years now. Why are we still having the same conversation? BY Kathleen Davis Think of how much has happened since March 2020 when millions of employees started working from home: Two presidential elections, war and humanitarian crises, countless climate disasters, a roller-coaster economy of … Continue reading Why are we still talking about return to office?
LinkedIn is killing the standalone live audio feature you probably forgot about Just about every other major platform has changed course on the feature that took off during the pandemic. karissa bell Updated Sat, Nov 23, 2024 LinkedIn Remember in the middle of the COVID-19 pandemic when live audio was suddenly everywhere? … Continue reading LinkedIn is killing the standalone live audio feature you probably forgot about
YouTube Liaison Opens Up About The Algorithm by Laurie Sullivan , Staff Writer @lauriesullivan, November 18, 2024 AI-based algorithms on YouTube are important because it is what determines how a video responds to viewers and why it loses or gains momentum, impressions, and more. Google has always been reluctant to provide details. I remember that around … Continue reading YouTube Liaison Opens Up About The Algorithm
