William Gadea — August 6, 2018 — August 6, 2018 You are probably ending your A/B tests either too early or too late. The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test. First, that a representative sample is obtained. Second, that … Continue reading There is Nothing Magical About 95% Statistical Significance
Liz Papagni — August 1, 2018 Follow @mrktgworx — August 1, 2018 Marketers dropped the ball with Millennials, and they know it. Now that Generation Z is in charge of their own wallets, marketers are determined to correct past mistakes. Born from anywhere in the mid-90’s to the mid-2000’s, this generation wields 25.9% ($ 44 … Continue reading 4 Things to Know About the Future of Social Media for Gen Z
Rudly Raphael — July 31, 2018 — July 31, 2018 StockSnap / Pixabay First, let’s be honest. Although it is now a commonly used term, if you’re not familiar with “cluster sampling”, it can come across as a bad episode from the Twilight Zone. There’s something eerie about the word to make one feel like … Continue reading All You Need to Know About “Cluster Sampling”
Contributor Rob Rasko interviewed 3 industry leaders and asked, ‘Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?’ Here’s what he learned. Rob Rasko on July 30, 2018 Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent … Continue reading Prediction About Data Usage Post-GDPR
Eric Rosenberg — July 30, 2018 — July 30, 2018 Affiliate programs can be the lifeblood that jumpstarts a new business venture. By building relationships with top bloggers and online personalities, you can reach new audiences and take your business to new heights. But you have to pay a little something for the privilege. Learn … Continue reading Affiliate Programs: What Startups Need to Know About Them
Is Privacy Dead In The Digital Age? What To Do About It: Part I by Peter Friedman , Op-Ed Contributor, July 26, 2018 Let’s face it: Privacy is dead and rigor mortis set in a long time ago — back in the ’60s and ’70s, when computers began to store our data to target and … Continue reading Is Privacy Dead In The Digital Age? What To Do About It: Part I
Sarah Metoxen — July 20, 2018 — July 20, 2018 The popularity of YouTube is on the rise with no sign of slowing down any time soon. Why would it? Video marketing has tons of seriously impressive stats: 97% of marketers polled said video helped increase user understanding of their product. 76% said video marketing … Continue reading 3 YouTube Features You Might Not Know About: Helpful Content Tips
Young Entrepreneur Council — July 20, 2018 Follow @YEC — July 20, 2018 Finding a serious customer is hard work. Asking some of these questions may make it easier to find and keep them. Not every customer is a good fit for every product. What is one question to ask or approach to use to … Continue reading 12 Questions to Ask Potential Clients About Their Needs
Richard Shapiro — July 16, 2018 Follow @RichardRShapiro — July 16, 2018 rawpixel / Pixabay It’s rare that retailers ever talk about or report statistics on repeat customers. Stats are publicized on store over store results, year-by-year. But, that’s it. If you google repeat business, a Bain & Co. study from 2000 pops-up. Yes, the … Continue reading Talking About Repeat Business is Worth Repeating
Amanda Clark — June 29, 2018 Follow @GrammarChicInc — June 29, 2018 illustrade / Pixabay LinkedIn is designed, first and foremost, to be an asset for professional development. For jobseekers, it’s absolutely critical: Before launching any kind of job search, we recommend reviewing your LinkedIn profile, optimizing it completely, and ensuring it includes all the … Continue reading 4 LinkedIn Features You May Not Know About (But Should)
