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What You Don’t Know About Website Design That’s Killing Your Results

Mark Simmons — October 6, 2017 Follow @mixeddigital — October 6, 2017 Website design and development is essential to the success of your business. Considering that there are billions of people online today, businesses can’t afford to have a sub-par website presence anymore. Even consumers who are familiar with your company locally will investigate online, … Continue reading What You Don’t Know About Website Design That’s Killing Your Results

The big problem with PPC attribution modeling no one is talking about

The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. Andreas Reiffen on October 5, 2017   Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one … Continue reading The big problem with PPC attribution modeling no one is talking about

5 Key Things to Know About Email Marketing for Ecommerce

Michael Ugino — September 28, 2017 — September 28, 2017 Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you … Continue reading 5 Key Things to Know About Email Marketing for Ecommerce

Why Your Digital Transformation Has Stalled Out (And What to Do About It)

Mark Miller — September 20, 2017 Follow @MMtwopointfive — September 20, 2017 Competitive business leaders have heard, if not always understood, platitudes urging digital transformation for years now. Since the Internet of Things has become a core facet of our everyday lives, the importance of updating and adapting organizations to survive and thrive in an … Continue reading Why Your Digital Transformation Has Stalled Out (And What to Do About It)

Calling All Email Marketers: Here’s Everything You Need to Know About GDPR

Kristen Dunleavy — September 17, 2017 Follow @KristenWritesIt — September 17, 2017 TeroVesalainen / Pixabay Is May 25, 2018 a big day in your life? It certainly will be if you are an email marketer who does business in the European Union. And that’s even if you are based in the United States. It’s the … Continue reading Calling All Email Marketers: Here’s Everything You Need to Know About GDPR

7 Frustrating Things Your Visitors Hate About Your Website

Susan Friesen — September 14, 2017 Follow @eVisionMedia — September 14, 2017 Why Your Business Can’t Ignore the Importance of Providing a Positive User Experience (UX) komposita / Pixabay Does your site provide the best user experience? Bad website usability is not only bad for your users; it’s bad for your business too. What exactly … Continue reading 7 Frustrating Things Your Visitors Hate About Your Website