John Smulo — October 9, 2018 Follow @purplecowtweets — October 9, 2018 KeithJJ / Pixabay We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase itself is almost too simple in a way, … Continue reading Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics
Kaleigh Moore — October 2, 2018 Follow @kaleighf — October 2, 2018 According to Hubspot, converting leads to customers was the number one marketing priority for 70% of companies last year. It’s no doubt a top goal for companies of all industries and sizes. However, there are quite a few myths surrounding lead generation (and … Continue reading 5 Common Myths About Lead Generation
What Google Investments Tell Marketers About Its Search Roadmap by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2018 If marketers want to map the future of search, all they need to do is track the number of times company executives mention a technology, especially during earnings calls, words in patents, and hush-hush investments such as … Continue reading What Google Investments Tell Marketers About Its Search Roadmap
Melissa Ingold — September 23, 2018 Follow @timefreedombiz — September 23, 2018 JESHOOTScom / Pixabay Sometimes I feel like my fellow entrepreneurs are stuck in a kooky, Hollywood-fueled narrative about abundance. So many of us seem to think that the only people who could possibly afford to hire personal assistants, housekeepers, and gardeners are folks … Continue reading How to Outsource Your Life and Feel Good About It
Joao Romao — September 23, 2018 Follow @joaoromaolx — September 23, 2018 UTMs (a shortened version of a geekier Urchin Tracking Module) have been around for a few years now. One could say they rest peacefully on the plateau of productivity, as marketers around the world unconsciously use them throughout their busy days. However, despite … Continue reading Giving You a ‘Bitly’ More Information About URL Shortening
Duncan Jones — September 14, 2018 — September 14, 2018 A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. In this article, … Continue reading 9 Common Things that Stunt Business Growth (and What to Do about Them)
Shannon Willoby — September 13, 2018 Follow @shannonwilloby — September 13, 2018 JESHOOTScom / Pixabay You’ve set up your online shop and now you’re just kicking back and waiting for the orders to come rolling in. But if you’re still waiting. And waiting. And waiting. Maybe it’s time you stopped hoping for customers to magically … Continue reading 12 Reasons Your Online Shop Is Failing (And What You Can Do About It)
Marisa Ricciardi — September 13, 2018 Follow @TheRicciardiG — September 13, 2018 StartupStockPhotos / Pixabay There’s nothing quite like starting your own business. From building a dynamic team of talented employees to solving a client’s most difficult problems, it requires every last ounce of your ingenuity and dedication. But that’s what makes every new contract … Continue reading What the C-Suite Has Taught Me About Starting My Own Business
Wendy Lindars — September 5, 2018 Follow @enx2marketing — September 5, 2018 The world of social media has changed drastically in the past couple of years. No longer is it just a place to share cat videos and complain about your life. We now live in constant dread over what our president is going to … Continue reading I See You: Beware What Your Social Media Footprint Says About You
Sarah Aboulhosn — September 3, 2018 Follow @_whatsarahlikes — September 3, 2018 While the concept is still foreign to some traditional industries, and an increasing number of companies across the world are going remote to promote flexibility, autonomy, and positive work-life balance. More than being a buzzword in the business world, remote companies and distributed … Continue reading 5 Things to Know About Growing Your Remote Team, According to Industry Leaders
