Karl Sakas — July 30, 2019 Follow @KarlSakas — July 30, 2019 Why do you really want new clients? Be intentional about your three options! If you’re like most agency leaders, you want to land new clients. But have you thought about why you want that new business? The answer is simple, yet powerful. New … Continue reading Why Smart Agencies Are Intentional About Getting New Clients
Roger Dooley — July 26, 2019 — July 26, 2019 We live in the most technologically-advanced era in human history. It would be reasonable to assume, therefore, that businesses are moving faster than ever, assisted by these technological improvements. In fact, there’s evidence to the contrary: the pace of business is slowing down. One survey … Continue reading How Red Tape Slows Down Business (And What to Do About It)
Here’s how you change the conversation from “We need to sell to you” to “What customer problem are we trying to solve?” Stacey Ackerman on July 25, 2019 Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And if … Continue reading It’s not about your company: Why modern marketers need to be customer-centric
Grayson Kemper — July 23, 2019 Follow @g__kemp — July 23, 2019 Nearly all social media users over the age of 18 log onto Facebook at least once a week, according to a recent survey by The Manifest. Members of Generation Z, though, are changing the status quo. Broadly defined as ages 7-22, Gen Z … Continue reading What Marketers Need to Know About Gen Z Social Media Habits
We need to develop and socialize digital policies to guide the C-suite and keep our brand’s reputation safe from careless distractions. Kristina Podnar on July 23, 2019 As a CMO, you see your C-suite colleagues as smart people with lots of common sense. That’s especially true when it comes to business or finance. But C-suite … Continue reading Why CMOs should care about digital policies
Sarah Bentley — July 22, 2019 — July 22, 2019 The U.S. Women’s Soccer Team proved once again that they earned every right to be recognized by claiming the 4th Women’s World Cup in a row. Previously a student-athlete, and now a coach myself, I recognize how hard it can be to mesh together talent. … Continue reading What the U.S. Women’s Soccer Team Taught Me About the Value of Teamwork
Dale Keipert — July 19, 2019 Follow @360Interactive — July 19, 2019 Give Me 10 Minutes, I’ll Give You The Truth About Personalized Marketing I know you’ve heard this before. Personalize your marketing messaging and you’ll get better results. So, you started putting the recipient of your email marketing campaign’s first name in the subject … Continue reading The Truth About Personalization
Nkiru Asika — July 12, 2019 — July 12, 2019 742680 / Pixabay Storytelling has become a buzzword, as more companies recognize the power of story to attract and engage. Storytelling in business is about weaving personal anecdotes, insights, observations and experiences into business communication. This is especially powerful for service companies selling the intangible … Continue reading No One Cares About Your Resume. They Care About Your Story.
Users will now be able to see the interests and categories used to target them and where the information came from. Amy Gesenhues on July 11, 2019 at 1:23 pm Facebook is introducing new details to its “Why I’m seeing this ad” feature for users. It now shows the interests and categories used to target … Continue reading Facebook shows users more details about data used to target ads
Aleh Barysevich — July 3, 2019 Follow @ab80 — July 3, 2019 SEO analysis is a never-ending search for opportunities to improve your website, be it fixing issues, polishing the content or spying on rivals’ strategies. Each aspect that adds up to your site’s performance in search engines will naturally demand thorough research and careful … Continue reading 7 SEO Analysis Tools You Need to Know About
