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Organic search is fundamentally disrupted. Here’s what to do about it. by Brightspot

With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone. By Brightspot March 9, 2026   If your organic traffic is down but impressions are up, AI is likely citing your content without sending clicks. If both are down, you’re being ignored. Either way, the … Continue reading Organic search is fundamentally disrupted. Here’s what to do about it. by Brightspot

Flutter doubles down on prediction markets despite investor worries about growth

Flutter doubles down on prediction markets despite investor worries about growth Suswati Basu     Flutter Entertainment is leaning harder into prediction markets, even as some investors question how much upside the move will really deliver. In its fourth quarter earnings letter to shareholders, the parent company of FanDuel made clear that it plans to … Continue reading Flutter doubles down on prediction markets despite investor worries about growth