Tag Archives: about

Why Aren’t We Talking More About Expectations and the Current Remote Working Situation?

Arik Hanson June 26, 2020 Read yet another media story on working remotely and how it will change work forever once the pandemic is over. This one, from Bloomberg, actually took the opposite stance and talked about how the future of work is in the office. But, all these media reports and articles are ignoring … Continue reading Why Aren’t We Talking More About Expectations and the Current Remote Working Situation?

3 Key Empathy-Based Methods to Uncover the Truth About Your Stakeholders

Gleb Tsipursky June 24, 2020 Using empathy to establish a good relationship with your organization’s stakeholders can pave the way to increased productivity and a stronger bottom line. By identifying your organization’s key influencers, you will be able to address a group of stakeholders whose decisions will have the most impact on your organization. Learning … Continue reading 3 Key Empathy-Based Methods to Uncover the Truth About Your Stakeholders

6 Essential Elements for Crafting an Effective ‘About Us’ Page

Kat Solukova June 16, 2020 Along with other essential components of your website, such as Contact Pages and FAQs, the “About Us” page is one of the vital things you’ll create for your site. In a world where customers are keen to develop personal relationships with the brands that they buy from, an About Us … Continue reading 6 Essential Elements for Crafting an Effective ‘About Us’ Page

What You Need to Know About Integrative Negotiations

Steven Imke — June 14, 2020 Negotiations can fall into one of 2 camps. Distributive negotiations and Integrative negotiations. In this post, we discuss what you need to know about integrative negotiations. Unlike distributive negotiations where each party tries to negotiate a single item such as the price of an item, integrative negotiation entails several … Continue reading What You Need to Know About Integrative Negotiations

What They’re Saying About AMP For Email: Still No Widespread Buy-In

What They’re Saying About AMP For Email: Still No Widespread Buy-In by Ray Schultz , Columnist, June 12, 2020 AMP (accelerated mobile pages)  for Email has been widely discussed since Google announced it was working on the project in 2018. But are brands really using it?  Not many.  “There has not been a lot of … Continue reading What They’re Saying About AMP For Email: Still No Widespread Buy-In

Outsourcing Digital Marketing in 2020 – It’s About Time [Infographic]

Jomer Gregorio — June 4, 2020 Many businesses worldwide have already benefited from outsourcing different processes to specialized agencies. Outsourcing non-core processes allowed companies to save on workforce costs since they didn’t have to hire additional people to work on other projects. They have the option of outsourcing to countries that offer cheap labor. Digital … Continue reading Outsourcing Digital Marketing in 2020 – It’s About Time [Infographic]

What You Need to Know About Distributive Negotiations

Steven Imke — June 5, 2020 Negotiations can fall into one of 2 camps- Distributive negotiations and Integrative negotiations. In this post, we discuss what you need to know about distributive negotiations. Distributive negotiation is the process of dividing up the value pie during negotiations. Distributive negotiation can be thought of as haggling. Distributive negotiations … Continue reading What You Need to Know About Distributive Negotiations