Tag Archives: about

Why we care about B2C marketing: A guide for marketers

Here’s what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond. Johanna Marmon on November 11, 2022 Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world.  B2C marketers must understand the impact … Continue reading Why we care about B2C marketing: A guide for marketers

What Elon Musk gets wrong about free speech, Twitter bots, and content moderation

  By Filippo Menczer October 28, 2022 Elon Musk’s acquisition of Twitter on October 27, 2022, has triggered renewed debate about what it means for the future of the social media platform, which plays an important role in determining the news and information many people—especially Americans—are exposed to.     In addition to expanding Twitter’s … Continue reading What Elon Musk gets wrong about free speech, Twitter bots, and content moderation

5 timeless lessons about innovation from some of the most successful founders

  By James Vincent October 19, 2022 Times are tough, headwinds are strong, and uncertainties lie ahead. The economic climate is shifting in real time and will continue to shift in the coming weeks and months. But what hasn’t shifted—and won’t ever—is the need for innovation, and the role that intentional narrative plays in business … Continue reading 5 timeless lessons about innovation from some of the most successful founders

What every marketer needs to know about programmatic advertising

Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights. Constantine von Hoffman on October 19, 2022 This year programmatic digital display ad spending will hit $ 115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Why? Because it can … Continue reading What every marketer needs to know about programmatic advertising

The labor movement isn’t just about wages anymore, says U.S. Labor Secretary

By Clint Rainey September 21, 2022 When the White House met this May with union organizers at Starbucks, Amazon, and other companies, Labor Secretary Marty Walsh expected this group—most of them young and barely earning $15 an hour—to be primarily upset about their pay. To his surprise, “All they talked about was work conditions, the … Continue reading The labor movement isn’t just about wages anymore, says U.S. Labor Secretary

We all know about ‘quiet quitting.’ Now there’s ‘quiet firing,’ too

By Stephanie Vozza September 16, 2022 Quiet quitting isn’t the only “quiet” trend; quiet firing is happening, too, and it’s been going on for a long time. Instead of properly managing an employee, bosses shirk their duties and hope they’ll quit. And in some cases, they may be pushing their employees out the door without … Continue reading We all know about ‘quiet quitting.’ Now there’s ‘quiet firing,’ too

Citi’s head of racial equity talks about how the financial giant is fixing ‘credit invisibility’

By Sam Becker September 10, 2022     Tens of millions of Americans live outside of the mainstream financial system, and as many as 11%—or an estimated 50 million, as of 2022—can be classified as “credit invisible.” That means that they have no or little credit history; and as a result, could be denied access … Continue reading Citi’s head of racial equity talks about how the financial giant is fixing ‘credit invisibility’