Marketers have to do a better job of training people rather than buying technology just for the sake of it. Joe Hyland on April 11, 2019 Last week I had the privilege to join fellow marketers, industry leaders, and innovators at MarTech West in San Jose. There I sat in on some fascinating sessions … Continue reading The martech stack fallacy: It’s not about technology
Dave Brock — April 11, 2019 Follow @davidabrock — April 11, 2019 Too often when I speak to sales managers, they focus on “monitoring” their sales people. They constantly focus on: Where they are on MTD, QTD, YTD numbers? Do their pipelines have the right volume/velocity of opportunities? Are the sales people hitting their goals … Continue reading Leadership Is Not About “Monitoring”
Three Ways To Think About Conversational Artificial Intelligence by Marc Ferrentino , Op-Ed Contributor, April 1, 2019 If you’re running a business in 2019, you know consumers use a greater number and variety of technologies to search and find your information about your business. But few businesses understand how scattered their brand information is across … Continue reading Three Ways To Think About Conversational Artificial Intelligence
Randy Milanovic — March 28, 2019 Follow @kayak360 — March 28, 2019 As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles. Inbound links – those pointing from reputable websites to yours – are the cornerstone of search engine optimization (SEO). And, being … Continue reading What You Need to Know about Links, Citations, and Mentions
Larry Kim — March 31, 2019 Follow @larrykim — March 31, 2019 It’s a reality all entrepreneurs must come to terms with: the potential for failure. Over 51% of businesses will fail in their first five years (U.S. Census data), and even 25–30% of venture-backed businesses fail. If you want to innovate and put yourself … Continue reading Your Startup is About to Fail. Here are 20 Reasons Why [Infographic]
Omer Minkara — March 29, 2019 Follow @omer_aberdeen — March 29, 2019 Digital enablement is almost everywhere. Nearly all recent conversations I have with customer experience (CX) executives across companies of all sizes and industries involve how they currently use digital channels (e.g., social media, video and messaging), or plan to use them to meet … Continue reading Speech Analytics: Don’t Forget About Voice in Your Digital Enablement Strategy
Robert Gloer — March 28, 2019 Follow @IOUFinancial — March 28, 2019 2019 continues the new tax regime passed two years ago that proved so friendly to business. The corporate tax rate now tops out at 21 percent. While that’s great for reducing your tax bill, it also means that deductions are worth less than … Continue reading Small Business Tax Deductions You Should Know About
Kevin George — March 25, 2019 Follow @imkevin_monk — March 25, 2019 Whenever we ask our clients the objectives of their email campaigns, the responses are many and varied. Some say, “to sell the products”. Others say, “to provide information” or “to offer services”. All these purposes can be achieved by working on the following … Continue reading Everything you Should Know About Email CTA and Adding Innovation to it
Dave Brock — March 25, 2019 Follow @davidabrock — March 25, 2019 rubylia / Pixabay All of us, me included, often think a key aspect of leadership is about solving problems. Whatever the problem–a strategy problem, a market problem, a product problem, operational problems, sales/marketing problems, people problems…… We tend to think of ourselves as … Continue reading Is Leadership Really About Solving Problems?
It’s important to understand the topics each publisher wants to cover – and then how to pitch that content – to earn the best response. Domenica D’Ottavio on March 20, 2019 at 8:00 am Most marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, … Continue reading What a year’s worth of publisher responses can teach you about digital PR
