Research shows consumers worry less about the technology than how brands collect, manage, and use their personal data. By Shama Hyder Published on July 23, 2026 Marketing has to be data-driven. The average marketing team now juggles several analytics tools, often without realizing their full potential. And marketers who use AI tools without … Continue reading Consumer distrust of AI isn’t all about the AI
Build AI literacy, rethink team structures and workflows, and prepare your marketing organization for AI-driven change. By Mike Ruff Published on July 21, 2026 According to a June 2026 McKinsey article, 96% of CMOs surveyed agreed with the statement, “I feel excited about the possibilities of AI at work.” Is that excitement translating to … Continue reading What CMOs should be doing about AI right now
July 12, 2026 Companies keep talking about the motherhood penalty. They’re missing the motherhood advantage BY Anne Welsh Motherhood is one of the most intense leadership incubators many women will ever enter. And when mothers are supported, the growth can be profound. However, that is not the narrative most workplaces carry. I have worked with many … Continue reading Companies keep talking about the motherhood penalty. They’re missing the motherhood advantage
July 04, 2026 What chronic illness taught me about running a leaner, smarter business BY Adebukola Ajao Hustle culture is built on the toxic lie that the human body is an unlimited resource. In the entrepreneurial world, we are conditioned to believe that success is directly proportional to how much sleep we sacrifice, how many fires … Continue reading What chronic illness taught me about running a leaner, smarter business
Strong rankings don’t guarantee AI visibility. Learn what drives citations and how to measure your brand’s presence across AI platforms. By Shama Hyder Published on July 2, 2026 A client called after Google’s May 2026 core update, worried that a flagship product page had slipped from position two to eight. The rankings had … Continue reading AI visibility depends on who writes about your brand
The event you optimize for increasingly determines who algorithms find, how they allocate spend, and the business outcomes your campaigns produce. By Tom Leonard Published on July 1, 2026 Over the last several years, marketers have largely accepted that broad targeting works on Meta’s platforms. They’ve also accepted that interest targeting and lookalikes … Continue reading What Meta’s broad targeting teaches us about optimization signals
Should you still worry about OLED burn-In in 2026? Burn-in is often overblown, but understanding the phenomenon is still important. By Alec Hively June 29, 2026 Peter Macdiarmid/Getty Images Organic Light-Emitting Diode (OLED) televisions have revolutionized the home viewing experience. By ensuring that every pixel in your display is individually illuminated, OLED screens enhance images … Continue reading Should you still worry about OLED burn-In in 2026?
AI is changing how people evaluate information. The next generation of marketers may already understand what matters most. By Brianna Miller Published on June 26, 2026 One of the most rewarding aspects of teaching marketing is seeing how my students tackle real-world business challenges. Every semester, I review the final projects from my … Continue reading What future marketers understand about customer decision-making
June 22, 2026 Why beef is about to get even more expensive this summer grilling season BY The Conversation It’s summer grilling season, but for many Americans, surging prices mean beef is no longer what’s for dinner. The cost of beef, having spiked since early 2025, is coming under even more pressure. The most recent is … Continue reading Why beef is about to get even more expensive this summer grilling season
June 21, 2026 3 lies we’re telling ourselves about work BY Tony Martignetti and Moe Carrick There’s a lot of confusion shaping the modern workplace. Recently, we spoke with a senior leader at a global company who told us, “Everything looks right on paper—our strategy is solid, we have good talent, our growth is scaling, but something … Continue reading 3 lies we’re telling ourselves about work
