Tag Archives: about

Tech Phobia: Marketers Are Anxious About AI And Machine Learning

Tech Phobia: Marketers Are Anxious About AI And Machine Learning by Ray Schultz , Columnist, September 11, 2020 Email marketers are becoming increasingly dependent on artificial intelligence (AI) and machine learning (ML). But are they really comfortable with it? The answer is no, assuming that email pros are like other team members in the marketing … Continue reading Tech Phobia: Marketers Are Anxious About AI And Machine Learning

Most People are Wrong about How to Build Your Own Business, Here’s Why

Samuel White September 9, 2020   StockSnap / Pixabay As someone who has dedicated myself to earning money in a variety of different ways, I read a lot. Inevitably, when you read about business, you hear a lot of different pieces of business advice. Most guides on building a business involve the same sort of … Continue reading Most People are Wrong about How to Build Your Own Business, Here’s Why

Should marketers worry about a single source of truth?

Can solutions like data lakes or CDPs provide better value than incomplete data sources like email engines? Kim Davis on September 8, 2020 There’s no shortage of data. Sure, maybe there are still some traditional businesses out there with no connection to the digital world, and no data collection strategy. But for most brands, customer … Continue reading Should marketers worry about a single source of truth?

LinkedIn lets Page owners view, sort, learn more about their followers

Pages also now have an ‘Events’ tab for to feature their (virtual) events. Ginny Marvin on September 2, 2020 LinkedIn rolled out new features for Pages Wednesday to help companies promote their events, learn more about their followers and facilitate communication among employees directly on the platform. The updates include a new “My Company” Tab, … Continue reading LinkedIn lets Page owners view, sort, learn more about their followers

Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects

Sabrina Bomberger August 28, 2020 Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs depend on searchers clicking through … Continue reading Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects

Strategy Is About Standing Out in a Commoditized World…Especially During a Pandemic

Dave Wakeman August 21, 2020 Schnipidy / Pixabay I’ve been doing a lot more thinking about strategy lately. Why? A lot of reasons really, but mostly because as we move through the pandemic, we are going to see a different business environment than the one we were in at the start of the year. This … Continue reading Strategy Is About Standing Out in a Commoditized World…Especially During a Pandemic

The Confusing Truth About Corporate Social Media Monitoring

Chip Roberson August 10, 2020 geralt / Pixabay Many companies have a corporate policy stating that employees cannot use personal social media accounts for work. In some regards, this makes sense as it is a priority for the business to conduct corporate social media monitoring on corporate accounts. It’s also good practice to use work … Continue reading The Confusing Truth About Corporate Social Media Monitoring