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Why we care about connected TV and OTT advertising

Discover when and where to use connected TV and OTT advertising in your marketing strategy. Danni White on April 29, 2022 Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. … Continue reading Why we care about connected TV and OTT advertising →

Why we care about data clean rooms

Data Privacy

Clean rooms create an opportunity to drive insights from anonymized data pooled in a neutral space by brands and publishers. Kim Davis on April 25, 2022 What they are. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. … Continue reading Why we care about data clean rooms →

Why we care about AI in marketing

AI Marketing Tools

Learn what AI marketing is and why it’s important. Danni White on April 22, 2022 To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and … Continue reading Why we care about AI in marketing →

Consumers aren’t so worried about data misuse by advertisers

Advertisement Industry

But they do want to know just how their data will be used, a new survey finds. Constantine von Hoffman on April 20, 2022 Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Nearly half of consumers are afraid their data will be … Continue reading Consumers aren’t so worried about data misuse by advertisers →

5 insights about cryptocurrency to help you understand the power, politics, and personalities

Cryptocurrencies Politics

By Next Big Idea Club April 06, 2022 Laura Shin is a crypto journalist, host of the Unchained podcast, and former senior editor at Forbes. Below, she shares five key insights from her new book, The Cryptopians: Idealism, Greed, Lies, and the Making of the First Big Cryptocurrency Craze. Listen to the audio version—read by Laura herself—in … Continue reading 5 insights about cryptocurrency to help you understand the power, politics, and personalities →

Why we care about B2B marketing: A guide for marketers

B2B Marketing

Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of. Akshat Biyani on April 15, 2022 The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a … Continue reading Why we care about B2B marketing: A guide for marketers →

Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Product Management

Buyers must deal with accuracy problems in Nielsen’s primary product: TV ratings. Constantine von Hoffman on April 1, 2022 This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. What happened. On Tuesday, Nielsen announced it was selling itself to a … Continue reading Is Nielsen’s prime time over? Purchase renews questions about products and long-term value →

5 things I hate about email – and how to fix them

Email Marketing Mistakes

Warning: This rant might spark your own feelings of frustration or a movement for change. Ryan Phelan on March 25, 2022 The other morning, I woke up in a foul mood. I had the perfect storm of not enough coffee coinciding with weather that wasn’t warming up fast enough and a vacation that felt a … Continue reading 5 things I hate about email – and how to fix them →

Why we care about metaverse activations

Metaverse

Half of marketers surveyed say they are considering a metaverse activation in the near or middle term. Chris Wood on March 22, 2022 Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. This survey was conducted in … Continue reading Why we care about metaverse activations →

Why your brand should think less about designing a logo, and more about designing a sound

Branding Lessons

By Kevin Grady March 14, 2022 The media landscape is evolving. That Jetsons future we were promised? It’s finally taking shape, sans maybe the flying cars. But even they’re in development. Digital billboards and moving online interfaces are becoming ubiquitous, as are a myriad of voice technology applications. Animated album covers on streaming platforms … Continue reading Why your brand should think less about designing a logo, and more about designing a sound →