Tag Archives: about

How Red Tape Slows Down Business (And What to Do About It)

Roger Dooley — July 26, 2019 — July 26, 2019 We live in the most technologically-advanced era in human history. It would be reasonable to assume, therefore, that businesses are moving faster than ever, assisted by these technological improvements. In fact, there’s evidence to the contrary: the pace of business is slowing down. One survey … Continue reading How Red Tape Slows Down Business (And What to Do About It)

It’s not about your company: Why modern marketers need to be customer-centric

Here’s how you change the conversation from “We need to sell to you” to “What customer problem are we trying to solve?” Stacey Ackerman on July 25, 2019  Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And if … Continue reading It’s not about your company: Why modern marketers need to be customer-centric

What the U.S. Women’s Soccer Team Taught Me About the Value of Teamwork

Sarah Bentley — July 22, 2019 — July 22, 2019 The U.S. Women’s Soccer Team proved once again that they earned every right to be recognized by claiming the 4th Women’s World Cup in a row. Previously a student-athlete, and now a coach myself, I recognize how hard it can be to mesh together talent. … Continue reading What the U.S. Women’s Soccer Team Taught Me About the Value of Teamwork

No One Cares About Your Resume. They Care About Your Story.

Nkiru Asika — July 12, 2019 — July 12, 2019 742680 / Pixabay Storytelling has become a buzzword, as more companies recognize the power of story to attract and engage. Storytelling in business is about weaving personal anecdotes, insights, observations and experiences into business communication. This is especially powerful for service companies selling the intangible … Continue reading No One Cares About Your Resume. They Care About Your Story.