By Christopher Zara February 17, 2023 Big Oil loves them. So does Meta. Even Norfolk Southern Railway is a fan. We’re talking about stock buybacks, the perennially popular practice of companies scooping up their own shares on the open market. Buyback programs can be a hit with shareholders and executives, but they’re controversial. In … Continue reading Stock buybacks are still all the rage, and company executives can’t stop talking about them
TransUnion Rebrands, Explains ‘Tru’ Strategy by Laurie Sullivan @lauriesullivan, February 22, 2023 TransUnion has announced the rebrand of its global data-solutions business, combining thousands of business-to-businesses (B2B) product lines into seven. The move follows the acquisitions of Neustar and Sontiq in December 2021. The new name of the product group is Tru. The agency Bluegreen helped … Continue reading TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy
Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here’s what you need to know Constantine von Hoffman on February 22, 2023 Algorithms are at the heart of marketing and martech. They are used for data analysis, data collection, audience segmentation and much, much more. That’s because … Continue reading How bias in AI can damage marketing data and what you can do about it
By Mark Sullivan February 13, 2023 In the world of generative AI, last week began with a fire drill. A rather harried-sounding member of Google’s communications staff was on the phone Monday morning explaining that her company would be announcing a new ChatGPT-like chatbot within the next couple of hours. This was the first … Continue reading We need to talk about Microsoft and Google’s underwhelming chatbot debuts
By Clint Rainey February 08, 2023 Adam Neumann and Andreessen Horowitz have shared the very first public details about the WeWork cofounder’s new residential real-estate startup, Flow. In footage released this week, he spoke for 53 whole minutes with Marc Andreessen and David Ulevitch, another partner at A16Z—Flow’s main financial backer, which has sunk … Continue reading Adam Neumann talked about Flow for a full hour, and we still don’t know what it is
Location-based marketing is effective for brands with physical locations. Here’s how to leverage the strategy. Johanna Marmon on February 17, 2023 What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time? For example, by sending an opted-in text message to offer a discount on a … Continue reading Why we care about location marketing
Learn why loyalty programs are a win-win for brands and customers and ways marketers can reward customers across various channels. Johanna Marmon on February 8, 2023 As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your … Continue reading Why we care about loyalty marketing
By Shalene Gupta January 24, 2023 Studies show that a college degree can add a million dollars to income over the course of someone’s lifetime. Brookings just released a new report on college enrollment disparities, which analyzes data from 15,000 students who were surveyed in 2009, then 2012 and 2016. Here are some of the key … Continue reading What the latest college enrollment data says about the future of higher education
Have these questions ready for vendors, internal stakeholders and technology customers. Pamela Parker on February 2, 2023 Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter … Continue reading Questions to ask about conversion optimization platforms
ChatGPT isn’t yet a tool that can run without close supervision. But it’s something marketers are paying attention to. Josh Perlstein on January 30, 2023 Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital … Continue reading When I asked ChatGPT to write an article about ChatGPT
