Tag Archives: about

Everything Publishers Need to Know About Creating a Successful Ad Stack

Matt Shealy — December 4, 2018 — December 4, 2018 As an online publisher, you want your content to do more than just drive traffic – you have bills to pay. That content needs to be monetized, and online advertising is one way to do this. Setting up your own “ad stack” is a great … Continue reading Everything Publishers Need to Know About Creating a Successful Ad Stack →

Teach yourself about machine learning and artificial intelligence

Machine Learning

Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources. Pamela Parker on November 28, 2018 Though you’ll hear near universal praise for data-driven decision-making, many companies haven’t yet been able to put such a strategy into practice. Why? Well, one … Continue reading Teach yourself about machine learning and artificial intelligence →

How to Find Out About Company Culture in an Interview

Corporate Culture

Brian Devane — November 17, 2018 — November 17, 2018 StartupStockPhotos / Pixabay If you want to know what it’s like to work for a company and find out about their company culture the best time to ask is during the job interview. It’s hard to get a full grasp of what exactly some companies … Continue reading How to Find Out About Company Culture in an Interview →

Everything You Need To Know About Instagram’s Shopping Channel

Instagram Marketing

Kaleigh Moore — November 9, 2018 Follow @kaleighf — November 9, 2018 Instagram is one of the most business-friendly social media platforms in existence, featuring a web-savvy audience that’s interested in instant shopping. But for a long time, Instagram users had to plod through Instagram profiles, hashtags, and bio links to find products specifically curated … Continue reading Everything You Need To Know About Instagram’s Shopping Channel →

What Mario Kart Taught Us About Digital Marketing

Digital Marketing

Maria Mora — November 7, 2018 Follow @mariamelee — November 7, 2018 Our annual group costume was born from a mutual love of Mario Kart, the game that’s been evolving since 1992. With over 100 million copies sold, Mario Kart is beloved around the world — even by people who now get destroyed by their … Continue reading What Mario Kart Taught Us About Digital Marketing →

Why Online Marketplaces Care About Barcodes (And You Should Too)

Online Marketplace

Michelle Covey — October 31, 2018 Follow @MichelleCovey — October 31, 2018 A side-hustle. A home-based business. A startup. Whatever you call it—congratulations! You’re the owner of a small business. You have a great product, and Amazon, eBay, Etsy and other websites offer ready-made distribution platforms to get your products sold. To make sure your … Continue reading Why Online Marketplaces Care About Barcodes (And You Should Too) →

Study confirms brands’ worst fears about unsafe content

Content Strategy

Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions. Greg Sterling on October 31, 2018 Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several years it has gained more importance and urgency, with incidents … Continue reading Study confirms brands’ worst fears about unsafe content →

Is Your Resume Revealing Too Much About Your Age?

Career Resume

Amanda Clark — October 30, 2018 Follow @GrammarChicInc — October 30, 2018 StockSnap / Pixabay Despite the fact that the Age Discrimination in Employment Act (ADEA) was passed to help protect employees and applicants from age discrimination, the fact is, it still happens. And it’s not always a conscious decision either. An employer may see … Continue reading Is Your Resume Revealing Too Much About Your Age? →

7 Types of Investments Entrepreneurs Should Know About

Entrepreneur Tools

Eric Rosenberg — October 29, 2018 — October 29, 2018 Investing is an important part of preparing for the future. If you want to retire someday, investments and other retirement savings are vital for success. But if you don’t know where to start, the entire world of investments can feel intimidating. Here is a list … Continue reading 7 Types of Investments Entrepreneurs Should Know About →

Why Delegation is So Hard (And What to Do About It)

Management Skills

Imagine saving 150 to 700 hours a year… Delegation is harder than it looks, but it’ll pay off for you and your agency. “Just delegate more.” That trope doesn’t help—you already know you’re ‘supposed’ to delegate, but it’s hard to actually do it. Today, we’ll look at why delegation is hard (hint: it’s actually 15+ … Continue reading Why Delegation is So Hard (And What to Do About It) →