Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links. Patrick Stox on June 9, 2017 If you’re running WordPress, did you notice a recent change … Continue reading What you need to know about Referrer Policy
Janet Church — June 9, 2017 Follow @JanetChurch— June 9, 2017 PublicDomainPictures / Pixabay Corporations spend millions of dollars a year to increase their visibility and mindshare on social media. However, there are times when companies stand out on social media for all of the wrong reasons. Some notorious examples spring to mind: The numerous … Continue reading Why Social Media Risk Management is About More than Handling a PR Crisis
Peter Szanto — June 7, 2017 Follow @szantopeter— June 7, 2017 Here are my written thoughts on it. (Summary at the end) What’s the name of the third person to fly the Atlantic Ocean solo? Do you know it? I didn’t. The real question is that how hard is to figure out what our … Continue reading I met with Garyvee and asked him about the Law of Category
Spencer X. Smith — June 5, 2017 Follow @spencerXsays— June 5, 2017 My friend, a brilliant attorney named Erin Ogden, of OgdenGlazer LLC in Madison, recently told me this story: “I saw another attorney today at lunch who I hadn’t seen in awhile. He said, ‘Oh, Erin! I am going to be sending a client … Continue reading 1 Social Media Number No One is Talking About – ROTOMA
Consumers Still Confused About Messages In Online Advertising by Laurie Sullivan @lauriesullivan, June 5, 2017 Findings from a recent Kantar Media study suggest most consumers are aware that brand messages are communicated to them in multiple ways, but consumers think advertisers can make better use of the data. Surprisingly, only 52% view recommended results on … Continue reading Consumers Still Confused About Messages In Online Advertising
Ji-A Min — May 26, 2017 — May 26, 2017 According to Josh Bersin, artificial intelligence (AI) is one of the fastest growing areas of recruiting. Check out 12 revealing stats on how recruiters feel about AI in our new infographic below. What is artificial intelligence? Artificial intelligence are abilities such as learning, perception, and … Continue reading 12 Revealing Stats On How Recruiters Feel About AI [Infographic]
Richard Smith — May 18, 2017 Follow @MeRichardsmith— May 18, 2017 While it may sound silly, emojis can play a vital role when it comes to the overall SEO strategy of a website or company. Usually, this aspect of online prudence works well among millennials and even the Generation Z. Moreover, Emoji-centric searches are getting … Continue reading Everything You Need to Know About Emoji SEO and Emoji-Centric Searches
Snap’s daily audience growth stopped its deceleration — barely — but its revenue slid from Q4’s mark. Tim Peterson on May 11, 2017 Only two months old as a public company, Snap Inc. is already experiencing growing pains, except the pains are from not growing enough. Yes, in the first quarter of 2017, Snapchat’s … Continue reading What marketers should know about Snap’s Q1 2017 earnings report
Contributor Rich Rosenzweig explains why native advertisers need to understand the context of the user experience and match the quality standards of what’s around the ads. Rich Rosenzweig on May 10, 2017 PageFair’s 2017 Adblock Report features a survey asking people who use ad blockers about which units in particular drove them to block. … Continue reading When is a native ad not native? Understanding it’s all about context
Dan Blacharski — May 8, 2017 Follow @Dan_Blacharski— May 8, 2017 One-way broadcast messaging continues to be the mainstay of Madison Avenue, but by itself, this type of marketing is far less effective than it once was. Consumers are much more empowered, and prefer being part of the conversation. While there is no denying that … Continue reading What To Do About Negative Reviews
