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Why Social Media Risk Management is About More than Handling a PR Crisis

Janet Church — June 9, 2017 Follow @JanetChurch— June 9, 2017 PublicDomainPictures / Pixabay Corporations spend millions of dollars a year to increase their visibility and mindshare on social media. However, there are times when companies stand out on social media for all of the wrong reasons. Some notorious examples spring to mind: The numerous … Continue reading Why Social Media Risk Management is About More than Handling a PR Crisis

Consumers Still Confused About Messages In Online Advertising

Consumers Still Confused About Messages In Online Advertising by Laurie Sullivan @lauriesullivan, June 5, 2017 Findings from a recent Kantar Media study suggest most consumers are aware that brand messages are communicated to them in multiple ways, but consumers think advertisers can make better use of the data. Surprisingly, only 52% view recommended results on … Continue reading Consumers Still Confused About Messages In Online Advertising

12 Revealing Stats On How Recruiters Feel About AI [Infographic]

Ji-A Min — May 26, 2017 — May 26, 2017 According to Josh Bersin, artificial intelligence (AI) is one of the fastest growing areas of recruiting. Check out 12 revealing stats on how recruiters feel about AI in our new infographic below. What is artificial intelligence? Artificial intelligence are abilities such as learning, perception, and … Continue reading 12 Revealing Stats On How Recruiters Feel About AI [Infographic]

Everything You Need to Know About Emoji SEO and Emoji-Centric Searches

Richard Smith — May 18, 2017 Follow @MeRichardsmith— May 18, 2017 While it may sound silly, emojis can play a vital role when it comes to the overall SEO strategy of a website or company. Usually, this aspect of online prudence works well among millennials and even the Generation Z. Moreover, Emoji-centric searches are getting … Continue reading Everything You Need to Know About Emoji SEO and Emoji-Centric Searches

When is a native ad not native? Understanding it’s all about context

Contributor Rich Rosenzweig explains why native advertisers need to understand the context of the user experience and match the quality standards of what’s around the ads. Rich Rosenzweig on May 10, 2017   PageFair’s 2017 Adblock Report features a survey asking people who use ad blockers about which units in particular drove them to block. … Continue reading When is a native ad not native? Understanding it’s all about context