JJ Tyson — February 18, 2020 Site abandonment has always presented a major challenge for online retailers. Although it would make sense for the abandonment rate to go down over time, research finds the exact opposite is true. In fact, between Q4 of 2018 and Q2 of 2019, overall conversion rates decreased from 3.23% to … Continue reading Site Abandonment and How to Decrease it at Every Stage
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Cybersecurity Best Practices Every Enterprise Should Follow in 2020 [Infographic]
Rakesh Soni — February 11, 2020 Lack of awareness in protecting customer’s sensitive data can lead to severe repercussions. Therefore, enterprises should be able to predict potential cybersecurity risks and invest more in building strategies against hackers. But then, those strategies don’t have to be complicated. In fact, simplifying your approach towards cybersecurity (or cybercriminals … Continue reading Cybersecurity Best Practices Every Enterprise Should Follow in 2020 [Infographic]
Finding Greater Success as a Leader in your Call Center: 5 Soft Skills Every Manager Needs to Get a Leg Up on the Competition
Laura Krajewski — February 7, 2020 I graduated from college with a Bachelor of Arts as an English Major and everyone asked me, “Are you going to be a writer? A teacher? What are you going to do with an English degree anyway?” And then I stepped immediately into the tech industry. Since I graduated, … Continue reading Finding Greater Success as a Leader in your Call Center: 5 Soft Skills Every Manager Needs to Get a Leg Up on the Competition
5 Simple Google Analytics Custom Segments Every Small Business Should Create
Ray Wang — January 31, 2020 Google Analytics segments allow you to see a subset of your website data. For example, you can create a segment to view web behaviours on your website of women between the ages of 25 and 34. Google Analytics segments are useful for unveiling hidden nuggets within your aggregated website … Continue reading 5 Simple Google Analytics Custom Segments Every Small Business Should Create
8 Fears in Business Every Entrepreneur Should Overcome to Become Mega Successful
Albert Costill — January 22, 2020 Fears in business is an extremely powerful feeling. It prevents us from taking action. In some cases this is good. In other cases, fear is detrimental. Fears in business can prevent us from taking chances that could have a positive impact on our lives or companies. For entrepreneurs, fear … Continue reading 8 Fears in Business Every Entrepreneur Should Overcome to Become Mega Successful
4 Social Media Marketing Mistakes Every New Business Makes (And How To Avoid Them)
Thomas Griffin — January 15, 2020 Social media can be a challenging yet rewarding platform to work on. It’s where your audience spends several hours a day, making it a significant place to find customers and boost your brand image. However, approaching people on social media is different from how you use email marketing or … Continue reading 4 Social Media Marketing Mistakes Every New Business Makes (And How To Avoid Them)
Simple Checklist Templates to Use Every Day: Advice from Top Executives
Oliver Peterson — January 9, 2020 Perhaps you’ve heard about checklists. Perhaps you know someone who uses checklist templates. Who knows, you may even have a simple checklist template or two you use in your own business. Chances are, if you clicked this link, you’re interested in learning about simple checklist templates. Or specifically, how … Continue reading Simple Checklist Templates to Use Every Day: Advice from Top Executives
5 things every social media manager should be doing in 2020
Brands who are successful at digital overall will start to address the bigger consumer experience and how they can extend digital success to the offline world in the coming year. Ashley Cooksley on January 3, 2020 A lot happened in social media in 2019 – from the continued influence of President Trump’s Twitter feed to … Continue reading 5 things every social media manager should be doing in 2020
Every Business Needs a Chief Financial Officer
Theodore Alexandrou — December 13, 2019 Starting a business is always difficult. You can have the best products or the best services but without proper management, the business will have a difficult time taking the next step and reaching higher levels of success. As the CEO of the business, it is your responsibility to make … Continue reading Every Business Needs a Chief Financial Officer
How Long Should Videos Be: The Ideal Social Video Length for Every Platform
Ana Gotter — December 6, 2019 Follow @ana_gotter When you’re creating video content for social media, there are a ton of decisions to make. Which platform (or platforms) do you want to create the video for, and what audience are you targeting, and are you going to optimize it for search and accessibility? What style … Continue reading How Long Should Videos Be: The Ideal Social Video Length for Every Platform
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