May 23, 2026 The AI backlash is a danger for every brand now BY Rob Walker It was a bad week for AI’s public image. The concept was booed on mention at several commencement speeches, tarnished a literary prize, drove more layoffs, and tangled local politics in a number of data-center squabbles. A hyped new book … Continue reading The AI backlash is a danger for every brand now
May 10, 2026 How the rules of getting rich in the U.S. change with every era BY Next Big Idea Club Below, Joseph Moore shares five key insights from his new book, How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn’t). Moore is a historian who spent more than … Continue reading How the rules of getting rich in the U.S. change with every era
April 24, 2026 These 3 key elements are what every change strategy needs BY Greg Satell Experts have a lot of ideas about persuasion. Some suggest leveraging social proof to show that people have adopted the idea and had a positive experience. Others emphasize the importance of building trust and appealing to emotional, rather than analytical … Continue reading These 3 key elements are what every change strategy needs
April 16, 2026 Every leader wants to change the world. Here’s how to tell if you’re actually doing so BY Scott Curran “The people who are crazy enough to think they can change the world, are the ones who do.” That’s a quote from Apple’s famous “Think Different” advertising campaign, which ran from 1997 to 2002. … Continue reading Every leader wants to change the world. Here’s how to tell if you’re actually doing so
February 01, 2026 Every dating app has AI now. Can it help make better matches?
Universal Commerce Protocol lets AI agents connect directly to merchants and complete transactions in platforms like ChatGPT, Gemini and Copilot. By Constantine von Hoffman January 12, 2026 Shopify announced the Universal Commerce Protocol (UCP) (February 24, 2026), an open standard co-developed with Google that lets AI agents connect directly to merchants and complete … Continue reading Shopify wants to put commerce inside every AI conversation
Soon, AI agents won’t just assist customers — they’ll be the customers. So marketers need to rethink visibility in a machine-driven buying journey. By Constantine von Hoffman January 8, 2026 Think about the last time you shopped online. Now imagine that entire process — searching, comparing, buying — handled not by you, … Continue reading How AI agents will reshape every part of marketing in 2026
Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact. Julia Multedo on December 29, 2025 As organizations invest heavily in martech and personalization, marketing leaders face a familiar challenge — turning those investments into real business impact. Despite increasingly sophisticated tools, many teams struggle to realize … Continue reading 3 roles every marketing leader needs now
December 08, 2025 Every business is a snowflake
Compelling copy makes a world of difference in driving results from your marketing campaigns. Here’s how to craft copy for emails, social posts, web pages and more. Jessica Foster on December 4, 2025 Words are a quiet kind of magic. However, they’re often treated like commodities rather than recognized for the power they hold. … Continue reading How to write great copy for every channel
