Excited by every AI tool? You’re not alone. But history shows tech hype often skips the hard part: real change. Marc Sirkin on September 16, 2025 I still remember the piercing, digital screech of a 56k modem initiating its handshake with the future. While waiting for QuickTime VR demos to appear on my screen, … Continue reading Why every technology revolution feels the same, until it isn’t
August 17, 2025 Dell’s AI reinvention is a model for every company BY Keith Ferrazzi When Dell Technologies’ CTO John Roese expanded into the role of Chief AI Officer last year, one thing was clear: they were rallying behind a clear challenge to move fast or get left behind. They set a two-year deadline to do … Continue reading Dell’s AI reinvention is a model for every company
July 05, 2025 5 things every startup founder needs to know after the idea BY Next Big Idea Club Julia Austin has spent her career as a startup operator, executive coach, educator, investor, and board member. She is on the faculty at Harvard Business School and is faculty cochair of the Arthur Rock Center for Entrepreneurship. … Continue reading 5 things every startup founder needs to know after the idea
Why Every Business Needs a Newsletter Linda Aylesworth May 26, 2025 Every business owner wants to build stronger relationships with their customers and keep their brand top of mind. But how do you achieve that in a world full of distractions? The answer is simple: a newsletter. It’s not just another marketing … Continue reading Why Every Business Needs a Newsletter
B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. Mike Maynard on February 20, 2025 Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. It doesn’t work. Groups, not individuals, make buying decisions. … Continue reading Why buying-group marketing beats ABM every time
Prepare for 2025 with insights on fallback strategies, email marketing innovations and staying ahead in a rapidly evolving landscape. Ryan Phelan on December 13, 2024 We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, … Continue reading What every marketer should watch for in 2025
It’s not just you: America’s most quintessential restaurant keeps showing up in headlines, including the CEO-shooter manhunt to a high-profile Trump campaign stunt. BY Jennifer Mattson As we look back on 2024, it’s surprising how frequently McDonald’s has played a role, or at least been involved, in major news events. From boycotts and high prices to … Continue reading How McDonald’s was involved in almost every major news story this past year
Michelle Cuthbert | November 28th, 2024 In today’s changing online environment, having an active presence on social media is essential for businesses looking to thrive. With billions of users across Facebook and Instagram alone, social media makes it easier than ever to reach new customers and interact with the ones you already have. It allows … Continue reading Why Every Business Needs to Have Active Social Media Accounts
Here’s how marketers can lead and shape marketing technology strategies, focusing on six core competencies essential for martech success. Ana Mourão on July 2, 2024 Marketing technology, or martech, refers to tools and systems designed to support marketing efforts. It can also encompass technology used for sales and advertising. Because of its broad scope, … Continue reading 6 core competencies every martech manager needs
May 09, 2024 Why every employee deserves to get leadership development Neena Newberry observes expanding access to leadership development creates more fairness and equity and also ensures our organizations are as dynamic, innovative, and resilient as the markets in which we operate. BY Neena Newberry There’s a lot of talk in business today about the importance … Continue reading Why every employee deserves to get leadership development
