Tag Archives: Company

Digital marketing’s contribution to company performance rated as down significantly

The 11% drop can be attributed to higher expectations and more advanced attribution analyses. Constantine von Hoffman on April 28, 2022 Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report.  Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to … Continue reading Digital marketing’s contribution to company performance rated as down significantly

Amazon workers in New York accuse the company of retaliatory firings

Amazon ordered to reinstate warehouse worker who was fired after protest Gerald Bryson worked at the warehouse that just voted to unionize. J. Fingas @jonfingas April 19th, 2022   Gerald Bryson holds a sign at Amazon building during the outbreak of the coronavirus disease (COVID-19), in the Staten Island borough of New York City, U.S., … Continue reading Amazon workers in New York accuse the company of retaliatory firings

How to spot human bias in the tech your company uses

By Rachel Brennan   April 14, 2022   Throughout the pandemic, technology decision-makers have quickly adopted new solutions to streamline remote and hybrid business processes. But this onboarding process shined a light on a long-standing problem: the inherent biases introduced to tech products by humans.  Although many tech solutions are powered by AI, the tech … Continue reading How to spot human bias in the tech your company uses

Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally

Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally by Laurie Sullivan  @lauriesullivan, April 18, 2022 Emodo built a solution for context and creative to support brands as they create immersive mobile advertising experiences through augmented reality (AR), 5G, 3D and 360-degree video campaigns.  As 5G technology expands, brands want to build more immersive experiences, said … Continue reading Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally

‘Create a cascade of change’: How to break through stubborn company infrastructure and get things done

By Gary Hamel and Michele Zanini   April 06, 2022 Wherever one looks, one sees organizations—from universities, health care providers, and large- to medium-size companies—who are struggling to adapt to an ever-accelerating pace of change.  In their quest to stay relevant, most organizations are hobbled by bureaucratic management systems—with too many layers and too may … Continue reading ‘Create a cascade of change’: How to break through stubborn company infrastructure and get things done

How do you lead a company through the worst of times? Just ask the CEO of Cirque du Soleil

By Christopher Zara   March 16, 2022 Daniel Lamarre was three months away from publishing what might have been a routine business book in 2020 when the COVID-19 crisis swept in and changed the fate of his company and the world. Within days of the first outbreaks in North America, Cirque du Soleil, the famed … Continue reading How do you lead a company through the worst of times? Just ask the CEO of Cirque du Soleil

IDG Communications rebrands as Foundry, positions itself as a martech company

The long time publisher of MacWorld and TechHive pivots to marketing technology. Chris Wood on February 18, 2022 IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company … Continue reading IDG Communications rebrands as Foundry, positions itself as a martech company