Tag Archives: Company

Why Your Company Should Encourage Employees to Share on Social Media [Infographic]

Social Media Tools

Todd Kunsman — June 13, 2019 Follow @OhSoFreshMusic — June 13, 2019 I’m sure you are probably hyper-aware that social media networks have become a juggernaut for businesses. Whether that is growing the brand, reaching the right buyers and customers, using social media for sales, keeping up with customers and employees, or even finding top … Continue reading Why Your Company Should Encourage Employees to Share on Social Media [Infographic] →

6 Things Your Company Should Have in Place Before Starting Paid Social Advertising

Social Media Advertisement

Brooke Tomasetti — June 12, 2019 — June 12, 2019 You need more than just a budget in place before starting paid social advertising—that is, if you want your paid social campaign tests to have the best structure in place for success. Whatever platform or platforms you’re planning on allocating spend to, set yourself up … Continue reading 6 Things Your Company Should Have in Place Before Starting Paid Social Advertising →

Kill Your Inefficient Tools and Processes Before They Kill Your Company

Business Development

Daniel Codella — May 29, 2019 Follow @mrcodella — May 29, 2019 As businesses continue to expand globally and distributed teams become the norm, collaboration has become essential to success. Managers and employees are spending 50% more time in collaborative activities. In response to these trends, organizations have been rushing to bring on as many … Continue reading Kill Your Inefficient Tools and Processes Before They Kill Your Company →

How to Strengthen Your Company Culture With Great Events

Corporate Culture

Kimberly Zhang — May 22, 2019 — May 22, 2019 We knew this instinctively: Companies with thriving cultures are more likely to thrive in general. But this gut feeling is backed up by recent research from Grant Thornton and Oxford Economics, which found that organizations with an “extremely healthy” company culture were, over the past … Continue reading How to Strengthen Your Company Culture With Great Events →

Why Your Company Doesn’t Have to Be Like Apple, Google, or Facebook

Business Development

Daniel Codella — April 18, 2019 Follow @mrcodella — April 18, 2019 During World War II, the South Pacific was a critical theater for battle. Several countries set up bases, airfields, and docks on dozens of remote islands. It was the first time many of the region’s indigenous peoples had ever seen outsiders, let alone … Continue reading Why Your Company Doesn’t Have to Be Like Apple, Google, or Facebook →

Don’t Hug Just Any Tree: Positioning Your Company Behind the Right Causes

Marketing Lessons

Dave Pributsky — April 3, 2019 Follow @daveprib — April 3, 2019 Consumers have high expectations for companies to prioritize corporate social responsibility (CSR). At the same time, however, many consumers don’t make it a part of their decision-making process when buying — even though they want to support companies whose CSR initiatives resonate with … Continue reading Don’t Hug Just Any Tree: Positioning Your Company Behind the Right Causes →

Tech Company Brings AI Into The CMS Platform

Content Management Tools

Tech Company Brings AI Into The CMS Platform by Laurie Sullivan  @lauriesullivan, March 29, 2019 Contentstack recently announced new artificial intelligence capabilities developed to impact how marketers gain insights, make decisions and improve outcomes by bringing AI directly into the content management system platform. The new feature embeds AI into the Contentstack platform rather than … Continue reading Tech Company Brings AI Into The CMS Platform →

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