Tag Archives: Company

CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance

CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance by Laurie Sullivan  @lauriesullivan, September 17, 2020 Brands are putting more resources toward earned media. Digital content is making the greatest impact on buying decisions and how they feel about brands because people are hunkered down at home … Continue reading CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance

5 Ways to Strengthen Company Culture During COVID and Beyond

Susan Quinn September 2, 2020 When you look at successful companies that propel profit and growth year after year, there are patterns that show up consistently: an intense focus on quality, extreme clarity around expectations and key processes and a constant quest to get better all the time. The vision is also crystal clear, and … Continue reading 5 Ways to Strengthen Company Culture During COVID and Beyond

The Best Company Culture Statistics in 2020 to Help You Improve Productivity

Jeff Previte August 21, 2020 Cracking the code for building an awesome company culture is difficult. It’s not as easy as hiring the right people or simply giving out a new handbook. Your company culture is a living, breathing entity, influenced by several moving parts. It’s important to stay on top of the latest company … Continue reading The Best Company Culture Statistics in 2020 to Help You Improve Productivity

4 Things Your Company Should Be Investing in to Help Recover from COVID-19

Kimberly Zhang August 12, 2020 The road to recovery from COVID-19 gets longer every day, but businesses should start planning now if they want to see results soon. Research from McKinsey & Company shows that over one third of companies are at risk of permanent closure due to COVID-19, and those that do make it … Continue reading 4 Things Your Company Should Be Investing in to Help Recover from COVID-19

Mitigating Social Media Risks During Company Layoffs

Chip Roberson August 7, 2020 The Coronavirus/Covid-19 pandemic has triggered a series of events which has destabilized markets and is affecting businesses, large and small, globally. Corporate furloughs have turned to layoffs and corporations are developing long-term plans to not only make it through the pandemic, but make it through a recession. Mitigating social media … Continue reading Mitigating Social Media Risks During Company Layoffs

15 of the Best Company Cultures (+ Tips for Building a Great Culture)

Erika Giles July 31, 2020 Workplace culture isn’t something you can measure out and add just so like making a cake. Still, an effective workplace culture is a magic ingredient with many powerful benefits. When people feel connected to their workplace culture, they become productive and engaged. Organizations all have cultures, whether they’ve been developed … Continue reading 15 of the Best Company Cultures (+ Tips for Building a Great Culture)

What Does Knowledge Management Mean Across a Company?

Kimberly Zhang July 25, 2020 By May 2020, Twitter made a bold decision by telling its remote workers that they could telecommute permanently. While your company may not be in a position to do likewise, you have likely begun to experiment with remote working recently due to pandemic-related shelter-in-place regulations. And until the threat of … Continue reading What Does Knowledge Management Mean Across a Company?

How to Create a Strong Company Culture (Tools, Tips, and Examples)

Katy French July 13, 2020 When most people hear the words “employer brand,” they immediately think about a brand’s culture. While your culture isn’t the only component of your employer brand, it is undoubtedly one of the biggest reasons why people join—and stay with—a company. In fact, according to 2019 Glassdoor data, a company’s culture … Continue reading How to Create a Strong Company Culture (Tools, Tips, and Examples)

Dying Business: 5 Tips to Save Your Sinking Company

Paul Keijzer June 26, 2020 The rapid spread of COVID-19 is massively impacting humanity and businesses around the globe. As the pandemic proliferates like wildfire, disrupting business activities and transforming the way they are done, many companies are in a financial predicament. The novel coronavirus is testing business leaders to the limit, assessing their ability … Continue reading Dying Business: 5 Tips to Save Your Sinking Company