Tag Archives: Company

Dying Business: 5 Tips to Save Your Sinking Company

Paul Keijzer June 26, 2020 The rapid spread of COVID-19 is massively impacting humanity and businesses around the globe. As the pandemic proliferates like wildfire, disrupting business activities and transforming the way they are done, many companies are in a financial predicament. The novel coronavirus is testing business leaders to the limit, assessing their ability … Continue reading Dying Business: 5 Tips to Save Your Sinking Company

7 Employee Advocacy Platforms Your Company Should Consider Using

Todd Kunsman June 25, 2020 No matter where employees are working — whether remotely or in various office locations — your organization must find ways to keep them engaged and contributing. One of the best ways to do so is with an employee advocacy platform. These are platforms that act as the organized central hub … Continue reading 7 Employee Advocacy Platforms Your Company Should Consider Using

7 Reasons Your Company Should Hire a Website and Blog Copy Editor

Matt Brennan — June 12, 2020 A website and blog copy editor can provide tremendous value to your company. Here’s a little more on how… Your marketing content is an extension of your business and your brand. It should deliver the benefits of your product or service to your audience in an easy-to-understand manner. These … Continue reading 7 Reasons Your Company Should Hire a Website and Blog Copy Editor

Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic

Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic by Laurie Sullivan  @lauriesullivan, May 29, 2020 Italy-based MainAd has expanded into the United States during the COVID-19 pandemic to support programmatic advertising and performance-based services. The company supports clients in Europe and APAC regions and has appointed Ben Segal to U.S. VP of … Continue reading Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic

What is Product-Led Growth and How Can It Fuel Your SaaS Company?

Drew Cohen — May 22, 2020 If you’ve searched for an explanation of product-led growth, you’ve probably run into overwhelming amounts of material that, frankly, overcomplicate an otherwise simple topic. In this post, we’re setting out to do something a little different. We want to show how this incredibly powerful concept can fuel your SaaS … Continue reading What is Product-Led Growth and How Can It Fuel Your SaaS Company?

It’s Time to Create Better Instagram Content for Your Company

Ashton Newell — May 12, 2020 Over 1 billion. That’s how many users are on Instagram. According to a Facebook survey, 87% of those surveyed said they took action after seeing product information on Instagram, such as following a brand, visiting their website, or making a purchase online. An estimated 71% of businesses use Instagram … Continue reading It’s Time to Create Better Instagram Content for Your Company

Complaining is Bad for Your Company, According to Science

Albert Costill — April 23, 2020 We’re all guilty of complaining from time-to-time. And, in some situations, that’s not a bad thing. “Complaining allows us to achieve desired outcomes such as sympathy and attention,” says Robin Kowalski, a psychology professor at Clemson University. “The truth is, everybody does it.” But, the constant complaining. No one … Continue reading Complaining is Bad for Your Company, According to Science

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data. AJ Wilcox on April 21, 2020 It’s no secret that LinkedIn’s ad targeting is by far the best out there for B2B, and it just got a bit sweeter. Last week, … Continue reading How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation