The 11% drop can be attributed to higher expectations and more advanced attribution analyses. Constantine von Hoffman on April 28, 2022 Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to … Continue reading Digital marketing’s contribution to company performance rated as down significantly
Tag Archives: Company
Amazon workers in New York accuse the company of retaliatory firings
Amazon ordered to reinstate warehouse worker who was fired after protest Gerald Bryson worked at the warehouse that just voted to unionize. J. Fingas @jonfingas April 19th, 2022 Gerald Bryson holds a sign at Amazon building during the outbreak of the coronavirus disease (COVID-19), in the Staten Island borough of New York City, U.S., … Continue reading Amazon workers in New York accuse the company of retaliatory firings
How to spot human bias in the tech your company uses
By Rachel Brennan April 14, 2022 Throughout the pandemic, technology decision-makers have quickly adopted new solutions to streamline remote and hybrid business processes. But this onboarding process shined a light on a long-standing problem: the inherent biases introduced to tech products by humans. Although many tech solutions are powered by AI, the tech … Continue reading How to spot human bias in the tech your company uses
Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally
Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally by Laurie Sullivan @lauriesullivan, April 18, 2022 Emodo built a solution for context and creative to support brands as they create immersive mobile advertising experiences through augmented reality (AR), 5G, 3D and 360-degree video campaigns. As 5G technology expands, brands want to build more immersive experiences, said … Continue reading Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally
‘Create a cascade of change’: How to break through stubborn company infrastructure and get things done
By Gary Hamel and Michele Zanini April 06, 2022 Wherever one looks, one sees organizations—from universities, health care providers, and large- to medium-size companies—who are struggling to adapt to an ever-accelerating pace of change. In their quest to stay relevant, most organizations are hobbled by bureaucratic management systems—with too many layers and too may … Continue reading ‘Create a cascade of change’: How to break through stubborn company infrastructure and get things done
How do you lead a company through the worst of times? Just ask the CEO of Cirque du Soleil
By Christopher Zara March 16, 2022 Daniel Lamarre was three months away from publishing what might have been a routine business book in 2020 when the COVID-19 crisis swept in and changed the fate of his company and the world. Within days of the first outbreaks in North America, Cirque du Soleil, the famed … Continue reading How do you lead a company through the worst of times? Just ask the CEO of Cirque du Soleil
How to Build a Successful Tech Company From the Ground Up
How to Build a Successful Tech Company From the Ground Up Eric Kasper / 11 Mar 2022 Approximately 90 percent of startups fail before they become profitable, often because of a few basic mistakes. Nearly half of these tech company failures result from the product not being something people actually needed. Other common causes … Continue reading How to Build a Successful Tech Company From the Ground Up
IDG Communications rebrands as Foundry, positions itself as a martech company
The long time publisher of MacWorld and TechHive pivots to marketing technology. Chris Wood on February 18, 2022 IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company … Continue reading IDG Communications rebrands as Foundry, positions itself as a martech company
How Startup Valuations are Driving Company Equity
How Startup Valuations are Driving Company Equity Aysha Saifi / 28 Jan 2022 With the rise of startups and growing businesses, it has become more critical for investors to have a thorough understanding of equity to be aware of all of the advantages they are receiving from the companies they have invested in. So, if … Continue reading How Startup Valuations are Driving Company Equity
8 Tips for Finding Investors for Your Company
Kristen Herhold January 3, 2022 Getting your business dreams off the ground can be daunting, especially when it comes to raising that first critical funding. But if you take advantage of some time-tested strategies (and avoid a few common pitfalls_ it can definitely be done. Read on for some invaluable tips on how to get … Continue reading 8 Tips for Finding Investors for Your Company