Tag Archives: Company

GTM misreporting is a risk your company can’t afford to take

GTM spend isn’t harmless OpEx. Every dollar of CAC is debt, and misreporting it puts boards and executives at risk. Mark Stouse on August 27, 2025       Go-to-market (GTM) accounting may soon be very different. Every quarter, GTM spending gets tucked into operating expenses on the P&L. It sits beside payroll and rent, treated as … Continue reading GTM misreporting is a risk your company can’t afford to take

Satisfaction with martech stacks varies by company size

Mid-size companies are most satisfied with their martech stacks. Smaller companies, not so much. Mike Pastore on July 18, 2025       MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketers appear to be generally satisfied with their martech tool stacks, according to MarTech’s 2025 State of Your Stack Survey report, but … Continue reading Satisfaction with martech stacks varies by company size

‘Pawternity’ leave, unlimited ice cream, and more: 5 offbeat company benefits

June 27, 2025 ‘Pawternity’ leave, unlimited ice cream, and more: 5 offbeat company benefits BY Sarah Bregel Employees are in a burnout crisis. A 2023 Mercer report found that 82% of workers were at risk of burnout. Overworked employees say they need time off, work-life balance, and flexibility. But the same report noted only 32% of … Continue reading ‘Pawternity’ leave, unlimited ice cream, and more: 5 offbeat company benefits

Napster Returns To Spotlight As AI Company With Ties To Microsoft

Napster Returns To Spotlight As New AI Company by Laurie Sullivan , Staff Writer @lauriesullivan, May 22, 2025 Touchcast took an investment from Microsoft to build a Cognitive Content Delivery Network (cCDN) in June 2024, and since then entered into an agreement to be acquired by Infinite Reality, an immersive technology company for $500 million, a combination … Continue reading Napster Returns To Spotlight As AI Company With Ties To Microsoft

Brand trust is the most valuable asset your company owns

Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence. John Premkumar on April 30, 2025   Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver … Continue reading Brand trust is the most valuable asset your company owns

This French company made life-saving food cheaper and boosted global nutrition

March 01, 2025 This French company made life-saving food cheaper and boosted global nutrition BY The Conversation About 19 million children under 5 around the world suffer from severe acute malnutrition every year. This life-threatening condition kills 400,000 of them—that’s one child every 10 seconds. These numbers are staggering, especially because a lifesaving treatment has existed … Continue reading This French company made life-saving food cheaper and boosted global nutrition