Contributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started. Allen Martinez on February 8, 2018 When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the … Continue reading Everything a CMO needs to know about video marketing in 2018
Karl Sakas — February 7, 2018 Follow @KarlSakas — February 7, 2018 Ever worry that there’s something all the other agency owners know, but that no one has bothered to tell you? Something they’re doing that makes life easier, business more profitable, and projects more successful, that you just haven’t quite figured out yet? Having … Continue reading Worried Other Agency Owners Know Something You Don’t?
Maren Hogan — February 7, 2018 Follow @marenhogan — February 7, 2018 Last week, I wrote about lame job recruitment and how marketing for those less than glamorous roles can seem impossible. There are many ways to attract the right person to your hard to fill jobs (have you tried building candidate personas yet?), but … Continue reading 50 Great Employee Benefits You Didn’t Know You’re Offering
Brian Basilico — February 7, 2018 Follow @bbasilico — February 7, 2018 So I hear this all the time: Email marketing is dead. Email is dead. Well, I’m here to tell you that that’s far from the truth. Why is that? Well, first and foremost let’s look at corporate America. We all know our millennials … Continue reading Is Email Marketing Dead? 5 Things To Know About Email Marketing!
If you’re worried about Facebook’s changes to its News Feed, don’t panic just yet. Columnist Rachel Lindteigen shares ways to expand the reach of your content in the wake of the update. Rachel Lindteigen on February 2, 2018 If you’re like many marketers, you’ve heard about the update to the Facebook algorithm and the … Continue reading Sharing on social in the wake of Facebook’s recent algorithm update: what you need to know
Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A. Joy Hawkins on January 26, 2018 Google launched the Questions and Answers feature in August of 2017, but it has been surprisingly underutilized by both marketers and small business owners. I’m going … Continue reading Google Questions and Answers: Everything you need to know
Kyle Rovinski — January 25, 2018 — January 25, 2018 ar130405 / Pixabay There’s not much time to waste, so we’ll cut right to the chase here and ask you a couple vital questions. Is your site mobile friendly? Is it responsive? Is it conversion rate optimized? Perhaps the most important question of all – … Continue reading What You Need to Know About Mobile-First Indexing
Jaime Nacach — January 24, 2018 Follow @bloominari — January 24, 2018 Give Your Sales Department More Time Sales automation, when integrated with a CRM system, can help small businesses do more with less. By eliminating repetitive tasks, business owners can focus on growing their business, instead of just managing it. Here’s what you need … Continue reading What You Need to Know About Sales Automation for Small Business
Analisa Sande — January 23, 2018 — January 23, 2018 As an online business owner you probably spend the bulk of your marketing efforts driving customers to your site. But you know that just getting people to look around is not enough; you need to close the deal. The problem is a lot of these … Continue reading 7 Facts You Need to Know About Shopping Cart Abandonment
Aleah Taboclaon — January 19, 2018 Follow @aleahphils — January 19, 2018 For small business owners, continuously growing your online presence is everything, especially if you have an e-commerce site. After all, how can your potential customers find you if your business doesn’t come up in their searches? Unfortunately, the battle to better market your … Continue reading All You Need To Know About Having Customer Reviews in Your Website