Tag Archives: Know

Google’s NBA-Related Search Trends Tell Marketers What They Need To Know

Search Trends

Google’s NBA-Related Search Trends Tell Marketers What They Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2022 Viewership for the 2022 National Basketball Association (NBA) Finals Game 1 rose 37% this year, compared with last, according to Nielsen. NBA Finals Game 1, where the Boston Celtics defeated the Golden State Warriors 120-108, … Continue reading Google’s NBA-Related Search Trends Tell Marketers What They Need To Know →

Equal pay comes to U.S. soccer: Here’s what to know about the landmark win for women players

Wage Gap

By Connie Lin   May 18, 2022 In a landmark deal, soccer players of the U.S. men’s and women’s national teams will now be paid equally, including per-game fees and prize money from official tournaments, such as the FIFA World Cup. The agreement is a major win for women’s soccer—a victory claimed just six months … Continue reading Equal pay comes to U.S. soccer: Here’s what to know about the landmark win for women players →

What you need to know from Google Marketing Live

Google Marketing Tools

Here’s a recap of the marketing news from Google’s annual event, including Automation, Performance Max, YouTube Shorts and more. Greg Finn on May 25, 2022 Here’s everything marketers and advertisers need to know from (May 29, 2022)’s Google Marketing Live 2022. Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. … Continue reading What you need to know from Google Marketing Live →

Public wants to know where brands stand on issues, surveys show

Branding Awareness

71% of US customers wants companies to speak out on important issues. Constantine von Hoffman on May 23, 2022 As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. A 2022 … Continue reading Public wants to know where brands stand on issues, surveys show →

Everything you should know about evaluating your competitor’s backlink profile

SEO Backlinking

Understanding what you can learn from your competitor’s backlinks and what to avoid Internet Marketing Ninjas on May 19, 2022   Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings. Links are certainly not the only … Continue reading Everything you should know about evaluating your competitor’s backlink profile →

4 things you should know before accepting a location-based salary cut

Career Development

By Sabine Cherenfant April 01, 2022 For many office workers, the pandemic has ushered in greater flexibility when it comes to where and how they work. While some companies have decided to let employees work remotely permanently, others have taken more of a case-by-case approach to deciding who gets to work outside the office.  Several … Continue reading 4 things you should know before accepting a location-based salary cut →

Everything You Need to Know About Google’s Core Algorithm Updates

Google Algorithm

Amanda Desouza | January 29th, 2021 SEOs spend a lot of time trying to determine Google ranking factors. While Google occasionally offers insight, there continues to be mystery surrounding ranking factors and the distribution of weight these factors have on overall rankings.   The evolution of updates to Google’s algorithm can have dramatic effects on the rankings you’ve worked hard to build. With that in mind, here’s everything you need to know about … Continue reading Everything You Need to Know About Google’s Core Algorithm Updates →

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