Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links. Patrick Stox on June 9, 2017 If you’re running WordPress, did you notice a recent change … Continue reading What you need to know about Referrer Policy
Rachel Bailey — June 8, 2017 Follow @rachelf414— June 8, 2017 geralt / Pixabay It’s scary how smart scammers are these days. According to Bloomberg BNA, the number of organizations that fell prey to a W-2 email scam rose substantially this year. Citing IRS officials, Bloomberg explained that this scam involved identity thieves posing as … Continue reading How to Know If It’s Really the IRS Contacting You
Pam Aungst — June 2, 2017 Follow @PamAnnMarketing— June 2, 2017 Wouldn’t you love it if people could search for your products in Google and buy them right then and there? As a searcher, wouldn’t it be convenient to skip a few steps in the purchase process by buying products directly from search results? That’s … Continue reading Google AdWords’ Buy Button: What You Need to Know
Jenny Stilwell — June 2, 2017 Follow @jennystilwell— June 2, 2017 When the time comes to ramp up your business, and invest resources for growth, you really need to know your numbers so you don’t invest in the wrong things. Here is a very simplified summary of the key numbers you need to know: Sales … Continue reading Scaling Up – Know Your Numbers
Kaitlyn Hammond — May 31, 2017 — May 31, 2017 If you are a business owner, you know the importance of an online presence for your company. Even if you don’t sell your products online, you need to create brand awareness through marketing and advertising to build a strong and positive reputation. Simply creating a … Continue reading Google Analytics: Everything You Need to Know to Track Your Traffic
Richard Smith — May 18, 2017 Follow @MeRichardsmith— May 18, 2017 While it may sound silly, emojis can play a vital role when it comes to the overall SEO strategy of a website or company. Usually, this aspect of online prudence works well among millennials and even the Generation Z. Moreover, Emoji-centric searches are getting … Continue reading Everything You Need to Know About Emoji SEO and Emoji-Centric Searches
Bruce Hakutizwi — May 19, 2017 Follow @BizForSaleUS— May 19, 2017 Web-based companies are an attractive option for many aspiring business owners, even starting out as a side hustle. They offer a simpler acquisition process when compared with building a business from the ground up because there are fewer hoops to jump through. When it … Continue reading What You Need to Know Before Buying a Web-Based Business
By Tyler Horvath May 17th, 2017 Search engine optimization, or SEO for short, is the roadmap that connects potential visitors with websites. It helps us find what we’re looking for and draws interested customers to our online stores, blogs and websites. SEO is one of the most important investments you can make for your … Continue reading 40 Unbelievable SEO Statistics You Need to Know
Natalie Jacks — May 11, 2017 — May 11, 2017 Moms are a core audience on YouTube. The platform solves almost all of their digital needs – from entertainment to crafts for the kids to problem-solving and advice. In fact, a recent Google study found that 83% of mothers search for answers to their questions … Continue reading Mother’s Day on YouTube: What Brands Need to Know
Snap’s daily audience growth stopped its deceleration — barely — but its revenue slid from Q4’s mark. Tim Peterson on May 11, 2017 Only two months old as a public company, Snap Inc. is already experiencing growing pains, except the pains are from not growing enough. Yes, in the first quarter of 2017, Snapchat’s … Continue reading What marketers should know about Snap’s Q1 2017 earnings report
