Tag Archives: Know

Google Reduces Visibility in Search Terms Report: What You Need to Know

Kristen McCormick September 8, 2020 On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their … Continue reading Google Reduces Visibility in Search Terms Report: What You Need to Know

Facebook Ad Performance Trends you Should Know [Infographic]

Maria Ganta September 8, 2020 Apart from organic social media posts, email marketing campaigns, competitors’ research, and SEO, Facebook ads are also vital if you want to reach a new audience and boost your brand’s visibility. You can indeed do it all organic, but you have to try paid ads if you want faster results. … Continue reading Facebook Ad Performance Trends you Should Know [Infographic]

4 Social Media Marketing Statistics You Need to Know

Jared Atchison September 4, 2020 It’s hard to deny the popularity of social media platforms like Facebook, Instagram, and Twitter. In fact, there’s a good chance you have one or more of these accounts for your business and in your personal life. Marketing with social media is becoming increasingly popular for brands across all industries, … Continue reading 4 Social Media Marketing Statistics You Need to Know

3 Things You Need to Know Before You Host a Virtual Event

Delanda Coleman August 28, 2020 How can you connect and engage with customers and prospects when the trade show floors are closed? Virtual events are the year’s marketing buzzwords – businesses are scrambling to create engaging virtual experiences for their audiences at home that stand out. But how do you pull one off successfully and … Continue reading 3 Things You Need to Know Before You Host a Virtual Event

What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric

Pam Aungst August 1, 2020 We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the interactivity metric, First Input Delay (FID). Now, … Continue reading What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric

What You Need to Know About the Interactivity, or First Input Delay (FID), Metric

Pam Aungst July 17, 2020 In my first blog post for July, I summarized Google’s announcement for adding page experience criteria to their search algorithm. The next post in the series discussed probably the most important of Chrome’s three Core Web Vitals: the page loading metric, or Largest Contentful Paint (LCP). This time, I’m diving … Continue reading What You Need to Know About the Interactivity, or First Input Delay (FID), Metric