Liz Kislik — March 12, 2019 Follow @lizkislik — March 12, 2019 Most projects and initiatives start out with carefully thought-out plans and a decent chance of success. But every once in a while, you get that sinking feeling that something is heading for a flop: not the kind of failure that comes from a … Continue reading What Should You Do When You Know a Project Is Bad?
Wesley MacLaggan — March 6, 2019 — March 6, 2019 Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, … Continue reading 3 Things You Need to Know About Google’s New Prominence Metrics
Peter Daisyme — March 6, 2019 — March 6, 2019 Entrepreneurs need to wear many hats and be familiar with a wide range of skills. Depending on what stage of development your business is in and which team members you have supporting you, you may need to play the role of team leader, sales executive, … Continue reading Should Entrepreneurs Know Programming Basics?
Mike McMillan — March 6, 2019 — March 6, 2019 Crowdfunding is the process of collecting funds through a holistic approach of numerous participants. It is usually in the form of a mass level collection of funds through donors and investors or both. The funds collected are used to support the efforts of, primarily, businesses, … Continue reading What You Need to Know About Crowdfunding
Larry Kim — March 4, 2019 Follow @larrykim — March 4, 2019 ar130405 / Pixabay What does it take to be a great leader? Once upon a time, birth order and socioeconomic status were considered powerful determinants in who would successfully climb the ladder. Lately, though, the focus has shifted to personal qualities. Guiding vision, … Continue reading 7 Leadership Qualities You May Not Know You Have
Mike Parry — February 26, 2019 — February 26, 2019 It’s ready. Your beautifully designed, flawlessly coded email is one click away from being fired off to thousands of customers. There’s just one problem: everyone is about to receive the same message. No, the forename which has been shoehorned into the subject line doesn’t count. … Continue reading Do You Even Know Me? Watch Out for These Email Personalisation Pitfalls
Liz Kislik — February 26, 2019 Follow @lizkislik — February 26, 2019 For some of my clients, I meet with midlevel directors and managers or frontline supervisors and team leaders to assess what their concerns are, and what support they need to be successful. Way more often than you’d think — or maybe not — … Continue reading 4 Things Your Leaders Should Know by Now
Robert Gloer — February 21, 2019 Follow @IOUFinancial — February 21, 2019 Many business owners haven’t had the opportunity to attend fancy college programs in business and finance. Nonetheless, there are many terms related to loans and credit that you need to understand, especially if you are about to apply for your first business loan. … Continue reading Lending Terms Business Owners Need to Know
Owen Ray — February 15, 2019 Follow @invoca — February 15, 2019 If you’re trying to make it easy for customers to call your business, you are probably using click-to-call ads in your paid search efforts. Click-to-call ads work great because it makes it a one-click affair for mobile searchers to call your business. But … Continue reading Facebook Click-to-Call Ads: 5 Things Marketers Need to Know
Choncé Maddox — February 13, 2019 — February 13, 2019 geralt / Pixabay How did you develop your current business model? Have you ever thought about changing it? This is a question more and more entrepreneurs should be asking themselves. Entrepreneurship is a journey and it’s constantly changing as you evolve and shift your focus. … Continue reading How to Know When It’s Time to Switch Business Models