Tag Archives: Know

What you need to know about Facebook’s new ad transparency

As Facebook begins rolling out its ‘View Ads’ tab on Pages, columnist Laura Collins discusses the ramifications for advertisers and how the new disclosure will affect ad transparency. Laura Collins on November 22, 2017   One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to … Continue reading What you need to know about Facebook’s new ad transparency

Industry-Specific Recruiting Events: What You Need to Know

Jeanette Maister — November 19, 2017 Follow @jeanettemaister — November 19, 2017 Skitterphoto / Pixabay If you’re in the recruiting business, you know finding good, qualified talent is no easy task. It can take months and hundreds if not thousands of dollars to fill those open positions. More frustrating is that these issues stem from … Continue reading Industry-Specific Recruiting Events: What You Need to Know

Instagram Ad Changes You Must Know to Master the Holidays

Amanda Oliver — November 14, 2017 — November 14, 2017 Over the last year, Instagram has rolled out platform-wide improvements for targeting, video ads, and more. They also added the ability to run ads in Instagram Stories as of March. With almost a billion people now on Instagram and 300 million people watching Instagram Stories … Continue reading Instagram Ad Changes You Must Know to Master the Holidays

How To Achieve Ever-Improving Ad Results – Even If You Don’t Know What You’re Doing

Michael Ullman — November 2, 2017 Follow @ecomresults — November 2, 2017 Image: PEXELS When Google launched Adwords back in 2000, it was a virtual cash machine, seemingly able to generate sales on demand. The pay-per-click model was an entirely new paradigm: any business could target any individual question, phrase, or keyword search with an … Continue reading How To Achieve Ever-Improving Ad Results – Even If You Don’t Know What You’re Doing