Kristen McCormick February 14, 2021 On February 4, Google made another in a series of announcements over the years about changes to the structure of its keyword match types (the last being in 2019). As of February 18, 2021, the phrase match type will be expanded to match to more search queries, and the broad … Continue reading Modified Broad Match Is Going Away: What You Need to Know
Stefan Palios February 12, 2021 The only good thing the COVID-19 pandemic brought is the introduction of flexibility in the traditional workspace. The pandemic forced companies, small and large, to adopt remote work, simultaneously giving rise to freelance jobs. According to a recent report, there was a 22% increase in freelance earnings in 2020 compared … Continue reading Top Earning Freelance Jobs in 2021 You Need To Know About
Larisa Bedgood February 10, 2021 While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. Take a look at these 50 amazing statistics showing just how strong this marketing channel is: Email ROI 1) – Email continues to outperform other marketing channels by … Continue reading 50 Unbelievable Email Statistics You Need to Know
Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2021 Microsoft’s new approach to bidding will roll out between March and April. The transition affects all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies. Between March 1, 2021 … Continue reading Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know
Shannon Roxborough February 9, 2021 There was a time when only large corporations and government agencies had to worry about hackers and cybercriminals. Not anymore. They now pose an ever-increasing threat to small businesses. Depending on the source, statistics show that anywhere from nearly one-half to as many as two-thirds of all small business websites … Continue reading Website Security for Small Business: Everything You Need to Know
Anastasia Belyh February 3, 2021 There are few metrics and numbers in our lives that we just can’t ignore. These numbers help all of us to live a planned, smooth, and productive life, free from any kind of unwanted surprise. The case is the same for all different online entrepreneurs trying to make a business … Continue reading The 3 Most Critical Business Metrics Every Online Entrepreneur Should Know
Steven Imke January 29, 2021 The lessons of success and failure from the world’s response to the COVID-19 pandemic should have taught every business owner how the hierarchy of decision-making should be applied if you want to make better decisions. According to Thomas Sowell in his book “Knowledge and Decisions”, the more senior the decision-making … Continue reading What You Need to Know About Hierarchical Decision-Making
Giuniduz Osmanov January 27, 2021 Bookkeeping has a long history of its own from Ancient Rome, to Luca Pacioli innovating double-entry bookkeeping forever. Yet, today technology has invaded everything around us, bookkeeping is not left behind. In fact, nowadays small businesses can save time and money by hiring what is known as virtual bookkeepers. Image … Continue reading All You Need to Know About Virtual Bookkeeping
Hugh Stephens January 20, 2021 FACT: Instagram Guides is still a relatively new feature. Well, sort of. Guides launched in May last year but only a selected number of experts and creators, typically associated with the health and well-being industry could create them back then. Since last November, however, we can all avail of the … Continue reading Instagram Guides: Here’s Everything You Need to Know
Steven Imke January 16, 2021 Most new businesses need money to get off the ground. But where can founders find the money they need? Lenders, such as banks tend to shy away from startup businesses that do not already have sufficient cash flow to cover the payment of principal and interest on a loan. And … Continue reading What You Need to Know About Angel Investors
