From Agentforce campaign creation to cleaner reporting, these are the Winter ’27 changes with the biggest impact on marketing teams. By Mike Pastore Published on September 4, 2026 It’s the time of year again. Regardless of the weather you’re experiencing, the Winter 2027 Salesforce release is upon us. We reviewed the updates, whose … Continue reading 10 Salesforce Winter ’27 updates marketers need to know
Platforms claim too much credit and backends often give too little. Holdout tests can show how much revenue advertising truly generated. By Benjamin Wenner Published on August 31, 2026 Every performance marketer knows this scenario. The marketing platform, whether it’s Google Ads, Microsoft Ads, Meta Ads, or TikTok Ads, shows 5x ROAS. You don’t … Continue reading The only way to know what your ads really did
Marketers are giving AI more authority even as bad CRM data undermines revenue measurement, reporting, and the decisions AI makes. By Constantine von Hoffman Published on August 28, 2026 Marketing teams are giving AI more authority over campaigns while feeding it CRM data they know isn’t ready for the job. Nearly 91% … Continue reading Marketers know AI is using bad data to make decisions
August 12, 2026 15 incredibly useful things you didn’t know Claude could do BY JR Raphael ?For most regular tech-using mortals, thinking about AI means thinking about ChatGPT or Gemini. For those in the know, though, there’s also Anthropic’s Claude. And whether you’re among the Claude-embracing crowd or someone who’s never ventured into its embrace, this off-the-beaten-path productivity powerhouse is packed … Continue reading 15 incredibly useful things you didn’t know Claude could do
AI shopping went mainstream faster than any channel before it. Here are the numbers you need to know about where it is and where it’s going. By Pamela Parker Published on July 28, 2026 AI has become a mainstream shopping research tool faster than any channel that came before it. Here’s the data … Continue reading AI shopping stats 2026: What you need to know
New research found marketers invest in targeting, AI, and creative while neglecting the post-click experiences they say drive paid media ROI. By Constantine von Hoffman Published on July 17, 2026 Nine out of 10 marketers say budget constraints are squeezing their paid media programs, yet many are still overlooking one of the biggest … Continue reading Marketers know what improves paid media ROI, but underinvest in it
June 26, 2026 You know OpenAI and Nvidia. These are the AI companies building everything else BY Kolawole Samuel Adebayo OpenAI, Anthropic, Google DeepMind, and Nvidia have largely defined the AI narrative for much of the last four years, and for good reason. Nvidia’s chips power virtually every major AI training run in the world. OpenAI’s … Continue reading You know OpenAI and Nvidia. These are the AI companies building everything else
June 21, 2026 Why most U.S. workers are checked out and bosses are the last to know BY The Conversation Michael Scott, the hapless regional manager at the center of the American version of “The Office” played by Steve Carell, believed he was the world’s best boss. He even had the mug to prove it. Meanwhile, … Continue reading Why most U.S. workers are checked out and bosses are the last to know
June 16, 2026 6 things consumers should know about prices on goods now that the Iran war may be ending BY Associated Press A tentative deal to end the Iran war makes it reasonable to ask how soon prices will drop for gasoline, groceries, airline tickets and other items that got more expensive during the conflict. … Continue reading 6 things consumers should know about prices on goods now that the Iran war may be ending
June 13, 2026 Google’s Pinpoint is the free research tool you should know about BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Google’s Pinpoint is now open to everyone. It’s a surprisingly powerful free tool for making sense of giant piles of digital … Continue reading Google’s Pinpoint is the free research tool you should know about
