February 18, 2025 ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity Peter Berg doesn’t need to do Super Bowl commercials. Yet the award-winning director helmed two ads during this year’s big game. First, was a fun NFL spot advocating for varsity … Continue reading ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity
When customer data is siloed, marketing suffers. Break these barriers and drive better insights, efficiency and cross-team collaboration. Ana Mourão on February 6, 2025 Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, you’re uniquely positioned to drive change by bridging … Continue reading 5 things marketers can do to abolish data silos
February 01, 2025 5 things to know about toxic productivity—and how to have a healthier approach Re-imagining productivity means questioning cultural frameworks about achievement and self-worth. BY Next Big Idea Club Israa Nasir is a psychotherapist and founder of WellGuide, a digital community for mental health awareness. Her work centers around helping people redefine their relationship … Continue reading 5 things to know about toxic productivity—and how to have a healthier approach
January 26, 2025 3 things leaders should do to increase trust If you want an engaged workforce, you must demonstrate real and sustained support for employees. Here are three ways to actually do this. BY Julia Herbst Much has been written about the lack of trust in today’s workplace. And no wonder: A 2023 Gallup … Continue reading 3 things leaders should do to increase trust
January 15, 2025 5 things to know about TikTok replacement RedNote A quick guide to the app that’s courting TikTok users ahead of the U.S. ban. BY Jessica Bursztynsky Earlier this week, the Chinese app Xiaohongshu, known as RedNote, shot up to become the most-downloaded app on the Apple’s U.S. App Store, partly as a “joke’s … Continue reading 5 things to know about TikTok replacement RedNote
December 31, 2024 3 things you need to know about employee stock options If options are part of your compensation package, it’s worth your while to get familiar with how they work generally, as well as how your company handles stock options specifically. BY Associated Press Forms of compensation like restricted stock units and performance shares—whereby … Continue reading 3 things you need to know about employee stock options
LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with. Kim Davis on December 4, 2024 Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO … Continue reading 6 things to look for in a B2B influencer
Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences. Annette Franz on November 26, 2024 Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. However, it’s … Continue reading 9 things to assess when auditing your CX tech
November 03, 2024 When the best choice might not be between two things By whitewashing the lesser of two evils, we condition ourselves to indulge in the black-and-white thinking that discourages creativity. BY Yonason Goldson Type “biggest monopolies today” into your Google search bar and click.?What can you expect to find near the top of … Continue reading When the best choice might not be between two things
October 28, 2024 100 days after CrowdStrike’s nightmare scenario, things are back to normal Doom-laden predictions of businesses abandoning the security-infrastructure provider haven’t come to fruition. BY Chris Stokel-Walker On July 18, we experienced one of the biggest screw-ups in the history of the digital era. Millions of computers worldwide running the Windows operating system didn’t … Continue reading 100 days after CrowdStrike’s nightmare scenario, things are back to normal
