Patrick Hutchison — February 7, 2018 — February 7, 2018 Am I the only one who missed the Budweiser Clydesdales? It’s clear that they weren’t the only thing absent from the TV spots—many ads were also missing meaning. Why was that? Super Bowl spots are usually quite entertaining (hat tip to Tide)—and notoriously expensive. So, … Continue reading Super Bowl Ads in 2018: A Sign of Things to Come?
Brian Basilico — February 7, 2018 Follow @bbasilico — February 7, 2018 So I hear this all the time: Email marketing is dead. Email is dead. Well, I’m here to tell you that that’s far from the truth. Why is that? Well, first and foremost let’s look at corporate America. We all know our millennials … Continue reading Is Email Marketing Dead? 5 Things To Know About Email Marketing!
Harvey Deutschendorf — February 6, 2018 Follow @theeiguy — February 6, 2018 TeroVesalainen / Pixabay You are at the end of answering questions in your job interview when the inevitable question comes up. Do you have any questions to ask us? You need to be prepared for this as the worst answer is to say … Continue reading 7 Things to Never Ask in a Job Interview
Personal Branding Blog — February 2, 2018 — February 2, 2018 Check yourself. Ask yourself this one question and then take a moment to really think about your answer. Are you getting mad about the right things? Then take it two steps deeper with these follow-on questions. Are you getting mad about things that you … Continue reading Get Mad About The Right Things
Liz Bardetti — January 31, 2018 — January 31, 2018 Free-Photos / Pixabay Employee engagement has become something of a phantom. Every time we think we know what it takes to create sustainable employee engagement, Gallup tells us engagement numbers are unchanged, yes, again, and poof engagement quickly slips away from our grasp. According to … Continue reading 3 Things Your Employee Engagement Strategy is Missing
Donna Duncan — January 29, 2018 Follow @beseenontop — January 29, 2018 The Web Is Growing When Google first published its free publication explaining the steps it takes to decide what ranks where in search results (How Search Works), it said the Web was made up of “over 30 trillion individual pages”. That was in … Continue reading 6 Things Small Business Owners Need To Do To Gain SEO Traction in 2018
Brian Basilico — January 25, 2018 Follow @bbasilico — January 25, 2018 Today I want to talk about becoming a thought leader. Maybe you already are a thought leader. Have you thought about becoming a thought leader? Well, today we’re going to discuss five things that can get in the way of thought leadership. … Continue reading 5 Things That Can Get In The Way of Thought Leadership
Amanda Clark — January 23, 2018 Follow @GrammarChicInc — January 23, 2018 Jobseekers depend on their resume—and, to a slightly lesser extent, their LinkedIn profile—to inform recruiters and hiring managers about the skills they bring to the table. With that said, there is such a thing as having too much information on your job search … Continue reading 10 Things You Should Remove from Your Resume and LinkedIn Profile Today
Shaun Cronin — January 19, 2018 — January 19, 2018 mariananbu / Pixabay You’ve probably heard that you need to be making more videos for your company, and maybe you’ve even started to try and figure out how to make that happen. From product marketing to recruiting, to social media, internal communications, and customer support, … Continue reading 6 Things You Need to Build an In-House Video Studio
Tom Clinton — January 12, 2018 — January 12, 2018 Since the inception of AdWords and paid media tracking, Google has quickly sent users to an interim landing page, then quickly redirected to the intended page. All this occurs very quickly and is transparent to many users. We’ll call this a linear redirect tracking pattern. … Continue reading 4 Important Things to Know About AdWords Parallel Tracking