Susie Marino July 5, 2021 It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We’ve come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for these ad types simply doesn’t cut it anymore. If you want to engage your … Continue reading 7 Things to Know About the NEW Google Ads Creative Studio
Sajjad Ahmad July 6, 2021 Starting a new business is like establishing a new relationship. One has to take into account some important things about the other to create the liaison essential to make it lifelong, thriving, and fruitful. People often define business as any legal activity, performed with an aim of generating income but … Continue reading Things to Look For While Launching a New Business
Chris Christoff July 5, 2021 Buying a domain name is one of the first steps to setting up your website. Although it’s an exciting thing to do, sometimes picking up the right domain name can be stressful. This is especially true with the huge number of options that are available in the market. But why … Continue reading 3 Important Things to Know Before Buying a Domain Name
Thomas Griffin June 29, 2021 When setting up your online business, you typically get just one domain name on which your entire business is built. Your website acts as the virtual face of your business online. And your audience will use your domain address to find your business and products. So, when you buy a … Continue reading 6 Things You Should Know Before Setting Up a Domain
Amy Drader June 27, 2021 Vector created by pch.vector If there is one common question I hear senior leaders ask themselves, it is this: How do I get it all done? How do I stay on top of email, put out the daily fires, develop and support my team, manage my boss, work on strategy, … Continue reading How to Manage All the Things
Christa Tuttle June 12, 2021 Your B2B website is one of, if not the most, important aspect of your company. It’s essential to keep it up-to-date and aligned with key messaging points and branding elements. While the front end of your website, what your site visitors will see, the backend is crucial to maintain and … Continue reading 10 Things to Remember for Your B2B Website Redesign
Wesley MacLaggan May 31, 2021 Google recently announced that the current Google AdWords API will sunset on April 27, 2022. Anyone using this API will need to migrate to the Google Ads API by that date. While the new API has a lot of benefits, this upgrade requires a major overhaul for advertisers, brands and … Continue reading 10 Things to Know About the Google Ads API Upgrade
Karen Repoli May 25, 2021 Are you trying to learn everything about everything in an effort to save money? Sure, it’s tough to admit you need help but if you continue being everything to everyone, your business and YOU won’t survive or thrive! It’s just not sustainable. Do you want to be known as Walmart … Continue reading Why Trying to Be a Jack (or Jill) of All Things Can Crush Your Business
Joanne Camarce May 21, 2021 Over the past year, there’s been a significant shift toward online consumerism, with all kinds of businesses selling products online. As Peter Sheldon, Senior Director of Commerce Strategy at Adobe, puts it, “It became clear that there are no boundaries for e-commerce — almost any product regardless of cost, size … Continue reading 12 Things to Consider When Buying or Selling an Online Business
David Hunter April 30, 2021 If this past year has taught business owners anything, it is that search engine optimization (SEO) is a big deal. Perhaps more so, too, for local businesses. SEO is a great way to get more revenue at little to no cost, which makes it appealing to local businesses who may … Continue reading 7 Things That Could be Hurting Your [Local] Search Engine Ranking: And What to Do About It
