Rick Goodman — January 2, 2019 Follow @DrRickGoodman — January 2, 2019 Engin_Akyurt / Pixabay I’m a big believer in the power of morning routines. A good morning routine, with healthy and energizing habits, can provide you with a foundation for success. But the wrong morning routine—including unhealthy habits—means you start your day at a … Continue reading The Wrong Morning Rhythms Can Derail Your Day
Jordan Job — December 12, 2018 Follow @jordanjob — December 12, 2018 Many Agile coaches and Scrum Masters believe they know best. They believe teams must follow a certain set of steps and do things a certain way, and if they do, those teams will be more productive, happy, and successful than ever. There’s a … Continue reading One Shocking Thing Many Agile Coaches Are Getting Wrong
Zach Heller — October 31, 2018 Follow @zheller — October 31, 2018 In marketing, there are widely regarded experts who advocate for the same methods, ad infinitum. Why question what’s widely known? Famous Silicon Valley investor and entrepreneur, Peter Thiel, begs a very significant question, “What important truth do very few people agree with you … Continue reading Are You Calculating Lifetime Value Wrong?
Chris Pentago — August 31, 2018 — August 31, 2018 After spending nearly a decade as an entrepreneur, I have learned that there are many romantic beliefs people have about starting a business. Many of them are not compatible with the challenging and often cruel reality that entrepreneurs face. While being your own boss can … Continue reading 4 Tips to Avoid Choosing the Wrong Idea for a New Business
Eileen O’Loughlin — July 13, 2018 — July 13, 2018 Forty percent of small and midsize businesses (SMBs) are focused on “increasing employee productivity” as a top business goal going into 2020, according to a 2017 Capterra survey on top technology trends. There are various paths to improving employee effectiveness, including investing in the right … Continue reading Resource Utilization: What Small Businesses Are Doing Wrong (And How to Fix It)
James Mathewson — June 14, 2018 — June 14, 2018 Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about … Continue reading You’re Doing SEO Wrong: It’s All About Authority
Doing The Wrong Thing With The Right Data by Mihai Botarel , Columnist, February 28, 2018 Data, data, data. The ad industry is constantly talking about data. Big data, small data, personal data, any data. Data-driven strategies are not to be questioned. After all, how can you question data? Data is undeniable. Well, it … Continue reading Doing The Wrong Thing With The Right Data
Columnist Lewis Gersh discusses the misconceptions surrounding omnichannel marketing and the direction that marketers need to be heading with it. Lewis Gersh on February 5, 2018 About six years ago, our industry was subjected to yet another buzzword: omnichannel. Specific to marketing, the term caused more confusion than clarity. What did, and does, it … Continue reading We’ve got omnichannel all wrong
Asra Sarfraz — November 30, 2017 — November 30, 2017 One of the biggest challenges of quantifying the benefits of customer success is that many organizations fall short on how to prolong the customer success continuum. The customer maturity phase will happen and you won’t realize how much of your business needs to change and … Continue reading This Is How You Know You’re Doing It Wrong
Richard Sellers — September 28, 2017 — September 28, 2017 ashlinbpg / Pixabay Before suggesting some of the right interview questions, let’s start by discussing some of the wrong questions that lead to less successful hires. In a blog this summer, Shelly Palmer wrote: “if you ask the wrong questions, you’re going to get the … Continue reading Executive Interviews: The Right Questions Can Avoid the Wrong Hire
