Tag Archives: would

Would You Read This If You Knew A Brand Paid For It?

by George Simpson, , Featured Contributor, June 16, 2016 I read in the WSJ that there are now over 200 companies that promise to connect brands with “social influencers” — many of them no more than software and/or database providers that make brands and agencies do their own outreach. This has led to the complaint … Continue reading Would You Read This If You Knew A Brand Paid For It? →

Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

Video Marketing

A new report that Google’s YouTube is actively working toward tech in support of live-streaming 360-degree video gets two thumbs up and one down. Barry Levine on February 3, 2016 Perhaps you’re still trying to wrap your head around 360-degree recorded video, where you click to play and then navigate inside the window: If you are, … Continue reading Live 360-Degree Video Would Attract Attention, But Would It Help Marketers? →

Death Of The Salesman? And What Would That Mean For Marketers?

Marketing Guide

As the role of the stereotypical salesperson fades, what will emerge? Columnist Claudine Bianchi sees a blurring of marketing and sales as engagement becomes a priority. Claudine Bianchi on December 18, 2015 A lot of surveys and research out there suggest that the days of the salesperson is gone. And you know what? I agree. … Continue reading Death Of The Salesman? And What Would That Mean For Marketers? →

Would You Spend 45 Minutes A Day Training Your People?

Employee Coaching

by Dave Brock November 24, 2015 Follow @davidabrockNovember 24, 2015 I had a fascinating conversation with my friend Tory Hornsby. We got to talking about the performance of his sales team–they’ve produced great results over the past couple of years. I asked him what his secrets were—we’ll be discussing those in an upcoming podcast, but … Continue reading Would You Spend 45 Minutes A Day Training Your People? →

What Would You Do If Your Facebook Page Disappeared?

Facebook Business

by Ryan Pinkham November 14, 2015 Follow @RyanPinkhamNovember 14, 2015 On November 8th, Social Media Examiner’s Facebook Page — with over 380,000 fans — disappeared. For 36 hours, no one could quite figure what had happened to it or why it seemed to vanish into thin air. Luckily, through the effort of hundreds (yes hundreds) … Continue reading What Would You Do If Your Facebook Page Disappeared? →

Why a Zombie Apocalypse Would be Better Than Having an Old School Social Media Manager

Social Media Strategies

Carol StephenOctober 23, 2015 Why a Zombie Apocalypse Would be Better Than Having an Old School Social Media Manager We’ve all heard about why it’s a fabulous idea to have an old-school social media manager. But who ever talks about the downside? Nobody, that’s who! And who compares it to a Zombie Apocalypse? Nobody again! … Continue reading Why a Zombie Apocalypse Would be Better Than Having an Old School Social Media Manager →

Beyond Empathy – Would You Help Your Persona Out of a Burning Truck?

Productivity

Jeff JulianSeptember 29, 2015 To begin, I must get something off of my chest. When I first started in writing, my audience was software developers and I had no problem with empathy. I understood the developer because I was a developer. I know how the tech industry changes affect the day-to-day rhythms of the software … Continue reading Beyond Empathy – Would You Help Your Persona Out of a Burning Truck? →

Social Media Can Give The Elderly a Voice; Society Would Do Well To Listen

Social Media Utilization

Scott De BuitleirAugust 9, 2015 Image: Flickr / Ethan Prater Society is in a perpetual state of evolution. As technology settles into its role as a human need on par with water and oxygen, we’re prone to discuss the negatives a lot more than celebrate the positives. The internet has given us some great things, … Continue reading Social Media Can Give The Elderly a Voice; Society Would Do Well To Listen →

Most Users Would Reject Opportunity To Pay To Avoid Mobile Ads

Mobile Marketing

Just 19 percent would pay at least $5 per month to not see ads. Greg Sterling on July 10, 2015 Despite the fact that most consumers are wary about digital advertising, they are also unwilling to pay to avoid ads either. This finding comes from AppLovin, which surveyed 5,000 US adults and asked them if they’d be willing to … Continue reading Most Users Would Reject Opportunity To Pay To Avoid Mobile Ads →

If You Stopped Publishing Your Social Content, Would Anybody Notice?

Social Media Utilization

Brooke BallardMay 20, 2015 If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. In fact, I have a secret that’s been gnawing at me late at night when I should be sleeping. More on that later … And I think this topic is ripe for conversation. Debate even. … Continue reading If You Stopped Publishing Your Social Content, Would Anybody Notice? →