by Chandra Clarke Follow @Scribendi_IncSeptember 28, 2016 As everyone in the startup world knows, there’s no shortage of questions surrounding your day-to-day activities: How much funding are you looking to raise next round? What are your relationships like with your investors? What’s your staff size? What platforms are you using for marketing (with no budget)? … Continue reading 12 Questions Entrepreneurs Wish They Would Be Asked
by Kevin Ho Follow @mayoshrimpAugust 27, 2016 Digital marketing is not a job for the faint of heart. Your friends think you waste your days on Facebook, and your parents think you know things about “the internet”. But what do you actually do? Truth be told, digital marketing is tough. And that’s because the space … Continue reading 9 Struggles Only A Digital Marketer Would Understand
by Arik HansonAugust 21, 2016 Look, I’m comfortable in my current position as an independent consultant. In fact, I’m thrilled I get to do this job day-in and day-out. I’ll do it as long as my clients let me. But, from time to time, I’ve given thought to what it would be like to take … Continue reading If You Were Going to Build a Social Media Team From Scratch How Would You Do It?
It’s hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques? Lydia Jorden on July 18, 2016 at 1:30 pm Nuclear meltdowns, an … Continue reading 4 reasons the world would end at the demise of local SEO
by George Simpson, , Featured Contributor, June 16, 2016 I read in the WSJ that there are now over 200 companies that promise to connect brands with “social influencers” — many of them no more than software and/or database providers that make brands and agencies do their own outreach. This has led to the complaint … Continue reading Would You Read This If You Knew A Brand Paid For It?
A new report that Google’s YouTube is actively working toward tech in support of live-streaming 360-degree video gets two thumbs up and one down. Barry Levine on February 3, 2016 Perhaps you’re still trying to wrap your head around 360-degree recorded video, where you click to play and then navigate inside the window: If you are, … Continue reading Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?
As the role of the stereotypical salesperson fades, what will emerge? Columnist Claudine Bianchi sees a blurring of marketing and sales as engagement becomes a priority. Claudine Bianchi on December 18, 2015 A lot of surveys and research out there suggest that the days of the salesperson is gone. And you know what? I agree. … Continue reading Death Of The Salesman? And What Would That Mean For Marketers?
by Dave Brock November 24, 2015 Follow @davidabrockNovember 24, 2015 I had a fascinating conversation with my friend Tory Hornsby. We got to talking about the performance of his sales team–they’ve produced great results over the past couple of years. I asked him what his secrets were—we’ll be discussing those in an upcoming podcast, but … Continue reading Would You Spend 45 Minutes A Day Training Your People?
by Ryan Pinkham November 14, 2015 Follow @RyanPinkhamNovember 14, 2015 On November 8th, Social Media Examiner’s Facebook Page — with over 380,000 fans — disappeared. For 36 hours, no one could quite figure what had happened to it or why it seemed to vanish into thin air. Luckily, through the effort of hundreds (yes hundreds) … Continue reading What Would You Do If Your Facebook Page Disappeared?
Carol StephenOctober 23, 2015 Why a Zombie Apocalypse Would be Better Than Having an Old School Social Media Manager We’ve all heard about why it’s a fabulous idea to have an old-school social media manager. But who ever talks about the downside? Nobody, that’s who! And who compares it to a Zombie Apocalypse? Nobody again! … Continue reading Why a Zombie Apocalypse Would be Better Than Having an Old School Social Media Manager
