Creative work begins where numbers end but must never lose touch with the data. William Terdoslavich on April 14, 2022 Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the … Continue reading How to get the best out of creative talent in a data-driven world
Tag Archives: World
How do you prioritize measurement in a privacy-first world?
Listen in on the challenges and solutions to help you get ready for a cookieless future. Cynthia Ramsaran on April 6, 2022 Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is … Continue reading How do you prioritize measurement in a privacy-first world?
Your teams are not as ready for a digital-first world as you think
By Tiffani Bova February 13, 2022 While the past couple of years have been challenging, they have enabled unexpected growth opportunities for businesses that were unfathomable during pre-pandemic times. Companies have needed to digitally transform with accelerated timelines—and the businesses that have been able to do this successfully have found work-arounds for tasks … Continue reading Your teams are not as ready for a digital-first world as you think
How to enable greater personalization in a world of impersonal experiences
Marketing personalization can offer brands a competitive advantage by creating more engaging customer experiences. Corey Patterson on January 25, 2022 at 9:44 am “Today, marketing is no longer about grabbing attention, but about creating real connections, building that emotional resonance, and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience at … Continue reading How to enable greater personalization in a world of impersonal experiences
Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says by Laurie Sullivan @lauriesullivan, January 16, 2022 Purpose — what defines employees, consumers, and society — remains a major focus worldwide. As a keyword it represents the reason for being — why a business or someone exists in the world. Young leaders — who often … Continue reading Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
How to Financially Plan for Your Future in a Post-COVID-19 World
Kiara Taylor December 15, 2021 Over the past 18 months, many people have lost their jobs, fallen sick, or taken on additional family responsibilities. All of these circumstances can put a financial strain on any household, even those who considered themselves financially stable before the pandemic. While COVID-19 is still a factor, the economy has … Continue reading How to Financially Plan for Your Future in a Post-COVID-19 World
Latest Research Reveals “Secret Sauce” to Impact Wellbeing in the New World of Work
Leanne O’Brien December 9, 2021 If you’re looking into how to improve wellbeing at work, or instilling a new wellbeing program, this new research is for you. HR and business leaders know that wellbeing affects workplace performance, but sometimes the journey to cultivating a solution for wellbeing in the workplace can be a long one. … Continue reading Latest Research Reveals “Secret Sauce” to Impact Wellbeing in the New World of Work
Why Employee Engagement Is Important in Our New World
Rick Goodman November 18, 2021 Employee engagement is important in our new world if you want to survive and thrive in the age of “The Great Resignation” Here is the fact… Employee Engagement Starts with Your Leadership! Employee engagement doesn’t start with your employees. It starts with you, the leader. With the example you set, … Continue reading Why Employee Engagement Is Important in Our New World
In Ad World, Diversity And Inclusion Have A Long Way To Go
In Ad World, Diversity And Inclusion Have A Long Way To Go by Maarten Albarda , Featured Contributor, November 12, 2021 On Oct. 18, the World Federation of Advertisers and research institute Kantar shared results of their joint project, “The Global Diversity and Inclusion Index.” Using the U.K. All In Census as a blueprint, the … Continue reading In Ad World, Diversity And Inclusion Have A Long Way To Go
World Series Ads Reflect Shifts In Economy As Fast Food Reigns
World Series Ads Reflect Shifts In Economy As Fast Food Reigns by Rob Williams , November 5, 2021 This year’s World Series was notable for allowing stadiums to fill up with baseball fans versus last year’s limitations on attendance, given the pandemic. TV viewership improved to an average of 11.74 million viewers a game, a … Continue reading World Series Ads Reflect Shifts In Economy As Fast Food Reigns
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