Tag Archives: World

Reimagining classic ad campaigns for a multi-screen world

Here are a few best practices using well-known commercials from the past to illustrate the new demands on brands. Les Seifer on May 23, 2019   Imagine if some of the world’s most iconic television advertising campaigns were launched today. Apple’s famous “1984” Super Bowl commercial would need to be reworked for small screens. Budweiser … Continue reading Reimagining classic ad campaigns for a multi-screen world

How to Mitigate Risk When Expanding Into World Markets

Matthew Debbage — May 6, 2019 — May 6, 2019 With big opportunities, there’s always heightened risk. Nowhere is this more obvious than with companies that are looking to expand internationally. Being aware of local marketing conditions can be the difference between successful growth and painful failure. For example, Germany is currently ranked as the … Continue reading How to Mitigate Risk When Expanding Into World Markets

Here’s how you build creative video experiences for a multi-screen world

It’s time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple screens. Les Seifer on April 22, 2019 Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience … Continue reading Here’s how you build creative video experiences for a multi-screen world

It’s an Online to Offline World – Brands and Businesses Need to Catch Up

Bernadette Coleman — March 1, 2019 Follow @berniecoleman — March 1, 2019 The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all tied to an online to offline world. This dependency is expanding beyond the Millennial and Generation Z age … Continue reading It’s an Online to Offline World – Brands and Businesses Need to Catch Up

The Future of Retail in an Online World

Rotem Gal — February 20, 2019 Follow @gal_rotem — February 20, 2019 E-commerce has reached a point that it seems to threaten traditional brick-and-mortar stores into extinction. The rise of the “online marketplace” has made physical stores irrelevant to those who crave the instant gratification of an always- available store that delivers your purchases at … Continue reading The Future of Retail in an Online World

4 Blog Writing Tips from the Academic Writing World

Suhaib Mohammed — January 16, 2019 Follow @Suhaib_writes — January 16, 2019 Scientists have a thing for writing. After months of researching, withdrawing from their families, and sleeping in labs, researchers announce their breakthroughs through the medium of writing. They are aware of the fact that crystal-clear writing is the media through which any scientific … Continue reading 4 Blog Writing Tips from the Academic Writing World