World Series Ads Reflect Shifts In Economy As Fast Food Reigns by Rob Williams , November 5, 2021 This year’s World Series was notable for allowing stadiums to fill up with baseball fans versus last year’s limitations on attendance, given the pandemic. TV viewership improved to an average of 11.74 million viewers a game, a … Continue reading World Series Ads Reflect Shifts In Economy As Fast Food Reigns
Amit Patel October 19, 2021 Before the pandemic, businesses primarily operated with an in-person workforce that showed up to the office, attended in-person meetings, and traveled when necessary. While remote work was steadily increasing over time, only a small percentage of employees worked remotely prior to 2020. However, according to Global Workplace Analytics, 80% of … Continue reading Winning in Today’s Business World Requires Rethinking Operating Models
New Report Explores Brand Opportunities In Burgeoning World Of ‘Community Commerce’ by Richard Whitman , Columnist, October 18, 2021 TikTok, Publicis Groupe and World Advertising Research Center are out with a new report about emerging opportunities for brands in what they call “community commerce.” That’s not to be confused with “social commerce,” which the report … Continue reading New Report Explores Brand Opportunities In Burgeoning World Of ‘Community Commerce’
Five principles for implementing a precision demand marketing approach. Integrate on October 7, 2021 Any B2B marketer who endured 2020 knows our industry has changed forever. Buyers are online and on their own. They now set the terms of how they connect with your brand, which makes it a real challenge to reach them with … Continue reading How to drive B2B revenue and relationships in a buyer-first world
Yash Chawlani October 4, 2021 Memes are everywhere! From Facebook timelines to Instagram feeds to Reddit threads, to Twitter, they are everywhere and are loved by the younger generations. What started out as a fun way of expressing humor and jokes has become a cultural phenomenon. Memes are to the 2020s what the Hippie movement … Continue reading How Memes Stormed the Marketing World
How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile by Laurie Sullivan @lauriesullivan, October 1, 2021 Most marketers know the COVID-19 pandemic contributed to a massive surge in internet usage, from online grocery shopping to video chat calls on Zoom, Google Meet, and Microsoft Teams. But many probably don’t know just … Continue reading How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile
Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action. Sarah Brown on August 26, 2021 Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven … Continue reading The Real Story on MarTech: Navigating the new world of consumer privacy
Megan Smith August 2, 2021 For Christmas this year, my aunt gave me a spiral-bound engagement calendar. It’s charming, and I appreciated the thought behind the gift, but I can’t honestly imagine using it over my Google Calendar. The paper book can’t warn me that it’s time to leave for my meeting or tell other … Continue reading 17 Productivity Apps to Help You Conquer Your World
Kavinda Welagedara June 15, 2021 Cancel culture gained popularity in the US during the latter half of the Trump administration. At the point of writing this, many celebrities, brands, and ‘normal’ individuals have faced backlash over things they said and did (even from decades ago). Americans are split between whether they need cancel culture or … Continue reading To Cancel or Not: The Problem With Cancel Culture Outside the Western World
Wendy Marx May 29, 2021 You’ve heard them, the endless quips about getting older — “Age is just a number” or “You’re as old as you think you are.” But as we age, we see a shift, particularly at work. Instead of valuing your experience, some employers or colleagues may question your ability to … Continue reading 6 Career Tips to Overcome Ageism in Today’s Work World
