Shmuel Herschberg — October 16, 2019 Follow @https://twitter.com/shmuelh When it comes to email marketing, engage your audience is mission-critical. Without motivating your subscribers to take the actions that you want them to do – be it purchase or just garner a little more brand loyalty – all your efforts will be futile. But is that … Continue reading SEO Tricks Applied to the World of Email Marketing
In today’s Soapbox, when it comes to customer service, businesses can’t forget the importance of human interaction. Greg Heist on September 18, 2019 With the ever-increasing cost of human capital and advances in chatbot technology, it’s tempting for corporations to cut corners when it comes to operational efficiencies. However, while AI was meant to be … Continue reading In a world of AI and digital shortcuts, humans crave human interaction
Rick Lepsinger — September 16, 2019 Follow @onpoint_llc — September 16, 2019 Originally coined by the US Army to describe the increasingly unpredictable dynamics of the post-Cold War world, the acronym VUCA has been embraced by the business world to describe the global economy of the 21st century. Each letter stands for a unique type … Continue reading 5 Ways Agile Leaders Navigate a VUCA World
Anthony Carranza — August 19, 2019 Follow @anthonycarranza — August 19, 2019 Being able to succeed in the business world is about consistency, perseverance, failure and starting over. There are quite a number of misconceptions that business is about building a venture overnight and making millions in a short amount of time. To put this … Continue reading Gambling Skills and Strategies Applicable in the Business World
Jayanti Katariya — August 9, 2019 Follow @moontechnolabs — August 9, 2019 Budgeting systematically and Online Expense Tracking takes a crucial role in managing the expenses of business organizations. Taking note of this, Moon Invoice has created exceptional software for expense tracking to use in the tracking process for all the business expenses. An Expense … Continue reading Online Expense Trackers Are Crucial For Every Organization in the World
Adjustments in how we organize around an executive-level salesperson, rather than senior-level, to build and sign MSAs will better align for business growth. Rob Rasko on August 7, 2019 at 8:00 am It’s not exactly news that programmatic advertising, automation and agency consolidation have upended the media industry. Such changes have been well documented (as … Continue reading Sales organizations in media companies are facing a new world order
Here are a few best practices using well-known commercials from the past to illustrate the new demands on brands. Les Seifer on May 23, 2019 Imagine if some of the world’s most iconic television advertising campaigns were launched today. Apple’s famous “1984” Super Bowl commercial would need to be reworked for small screens. Budweiser … Continue reading Reimagining classic ad campaigns for a multi-screen world
Matthew Debbage — May 6, 2019 — May 6, 2019 With big opportunities, there’s always heightened risk. Nowhere is this more obvious than with companies that are looking to expand internationally. Being aware of local marketing conditions can be the difference between successful growth and painful failure. For example, Germany is currently ranked as the … Continue reading How to Mitigate Risk When Expanding Into World Markets
Stop Letting The Connected World Beat You Down by George Simpson , Featured Contributor, May 2, 2019 A massive survey of hundreds of thousands of consumers in the U.S., France, Canada, Australia, the U.K. and Japan finds that the majority (65%) are concerned with the way connected devices (toys, smart meters, fitness monitors, home assistants, … Continue reading Stop Letting The Connected World Beat You Down
It’s time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple screens. Les Seifer on April 22, 2019 Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience … Continue reading Here’s how you build creative video experiences for a multi-screen world
