Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World Wisam Abdulaziz Sep 8, 2025 In a previous post, I explained how important it is to connect ad platforms to your CRM and leverage AI-driven smart bidding strategies. Most of the technologies that power this process rely on first-party cookies. But with privacy becoming … Continue reading Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World
Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality. Semrush Enterprise on July 25, 2025 AI is now your silent brand manager. Marketing leaders face a new imperative: engineer a brand identity that machines can read, context they can understand, and presence they can discover across every customer journey. Your … Continue reading Your brand, everywhere: Engineering discoverability in a multimodal world by Semrush Enterprise
When buyers shape the journey, brands must earn every interaction. Here’s how the smartest teams design for trust, not just reach. Tanya Thorson on July 22, 2025 Content consumption has fundamentally changed. Attention is fragmented, habits are dynamic and expectations are higher than ever. Every swipe, skip and scroll proves the buyer, not the … Continue reading How omni-conscious brands win in a buyer-first, fragmented world
July 17, 2025 Trump’s World Liberty Financial crypto tokens approved for trading BY Reuters Holders of the digital tokens issued by World Liberty Financial, one of the crypto ventures of the family of Donald Trump, voted on Wednesday to make them tradable, paving the way for their wide sale and purchase — potentially boosting the value … Continue reading Trump’s World Liberty Financial crypto tokens approved for trading
June 25, 2025 These are the top 10 emerging technologies of 2025, according to the World Economic Forum BY Chris Morris Breakthroughs happen all the time in the tech world, but only a select few manage to make a lasting impact. Predicting which innovations will shape the future is always a challenge. On Tuesday, the World … Continue reading These are the top 10 emerging technologies of 2025, according to the World Economic Forum
Winning with Google Ads in an AI-Driven World Wisam Abdulaziz May 5, 2025 Google Ads has undergone major shifts in recent years, shaped by two dominant trends: Google Search clicks are becoming more expensive and competitive every year. Google Search campaigns are increasingly automated and AI-driven, especially in bidding and targeting. As … Continue reading Winning with Google Ads in an AI-Driven World
April 21, 2025 Founder of elite Davos gatherings quits as chair of World Economic Forum BY Reuters Klaus Schwab, founder of the World Economic Forum, whose annual gathering of business and political leaders in the Swiss mountain resort of Davos became a symbol of globalisation, has resigned as chair of its trustees. The Geneva-based WEF made … Continue reading Founder of elite Davos gatherings quits as chair of World Economic Forum
CFOs never waste a good crisis, and neither should marketers. Here’s how to protect your budget and use VOC to grow customer loyalty in a hard time. Constantine von Hoffman on April 9, 2025 The tariff war between the U.S. and the rest of the world is wreaking havoc on the economy. Consumer confidence … Continue reading In a world of tariffs and turmoil, marketing’s insight is a superpower
March 04, 2025 The biggest fast-food chain in the world is one you’ve never heard of BY Grace Snelling The world’s biggest fast-food chain by locations isn’t Starbucks, KFC, or even McDonald’s. It’s Mixue Ice Cream and Tea. The Chinese quick service restaurant chain currently has about 45,000 storefronts across Asia and Australia, according to the … Continue reading The biggest fast-food chain in the world is one you’ve never heard of
Collecting the data traditionally captured in a CRM is mere table stakes, according to a new report. It’s time to re-think how you work with customer data. Mike Pastore on February 26, 2025 Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales … Continue reading Are CRMs alone sufficient in a data-driven world?
