By Christy Hoffman October 03, 2023 It took 148 days to change the world of work. That’s how long Hollywood writers were on strike before reaching a tentative agreement with the Alliance of Motion Picture and Television Producers (AMPTP) that, if adopted, will not only transform Hollywood, but will ripple across workplaces everywhere. While many aspects … Continue reading How the Hollywood writer’s strike will impact the wider world of work
By Shalene Gupta September 20, 2023 If you work a traditional 9-to-5, you spend at least a quarter of your life at work, if not more. Ideally, these hours should be delightful, at worst tolerable, but that’s not always the case. HP surveyed 15,000 employees in 12 countries and asked them about their relationship … Continue reading Grim survey finds workers around the world have a toxic relationship with their jobs
Top Web Development Companies: Innovative Leaders of the Digital World Palak Shah / Sep 1, 2023 Web development companies specialize in creating, designing, and maintaining websites. Their team of skilled professionals has experience with various programming languages, design software, and web development tools. They work closely with the clients to understand their business requirements, … Continue reading Top Web Development Companies: Innovative Leaders of the Digital World
A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles. Gene De Libero on August 23, 2023 In today’s always-on world, every click matters. The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters. … Continue reading The martech revolution: Making deeper customer connections in a digital world
Ad Frequency Overload Becomes Defining Challenge In CTV Ad World by Dave Morgan , Featured Contributor, August 10, 2023 Yes, linear TV gives viewers too many of the same ads, particularly if you watch only a small group of networks and are a heavy TV viewer. But as bad as ad frequency management is on … Continue reading Ad Frequency Overload Becomes Defining Challenge In CTV Ad World
Want marketing that stands out? Discover the art of working with creators — from their rapid execution to connecting with loyal audiences. Tim Parkin on August 9, 2023 Want to work with the best marketers in the world? Can you imagine what you would be able to accomplish with their skills? Good news. You don’t … Continue reading These are the best marketers in the world
FIFA says total WWC viewership will be over 2 billion. However, there are very good reasons to be skeptical about that. Constantine von Hoffman on July 24, 2023 The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 … Continue reading Will Women’s World Cup bring the prize audience marketers want?
AI And The New World Of Education by Kaila Colbin , July 14, 2023 The headline for the Chroniclearticlewas bleak: “I’m a Student. You Have No Idea How Much We’re Using ChatGPT.” The subhead was bleaker: “No professor or software could ever pick up on it.” Owen Kichizo Terry, an undergraduate at Columbia University, broke … Continue reading AI And The New World Of Education
Lots Of Losers In An Opaque CTV Ad World by Dave Morgan , Featured Contributor, July 6, 2023 Yes. I am going to hammer away at the transparency issue again this week. If we as an industry have any takeaways from the recent press surrounding the Adalytics research into Google YouTube campaigns and their findings … Continue reading Lots Of Losers In An Opaque CTV Ad World
Going all-in on rapid growth is not the most secure GTM strategy in this “next normal” world. Anand Thaker on July 3, 2023 Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Brands were working on transformative GTM efforts pre-pandemic. But then many of … Continue reading Go-to-market tactics that won’t work in a post-pandemic world
