us·er ex·pe·ri·ence (noun) The interaction between a user and a digital system, such as a website or computer application. To the question: What is User Experience? Google gives us a seemingly straightforward definition that actually doesn’t tell us much at all about what UX is or how your website or mobile app could benefit from … Continue reading UX Is More Than Just a Pretty Website
Bill FaethJanuary 21, 2015 A Few More Reasons Why You Need Landing Pages On Your Site Thanks to the popularity of the World Wide Web, the majority of your current and potential consumers have the ability to find out everything they need to know about your company from your website. Your website can do everything … Continue reading Turn Your Website Into A Sales Machine
Jordie BlackJanuary 20, 2015 Understanding how users interact with your website will help you understand how to improve it. Visitor replay tools let you watch real website users interacting with your website. Browser recording allows you to see how long people spend on your website, where they move their mouse, and even what they click … Continue reading How to Improve Website Conversions Using Visitor Replays
Chip StevensJanuary 20, 2015 For most people, your website represents a primary interface to your company – a single source for all of the information that a prospective customer might get about your products, services, and values. Your website is very important to the perception of your company, and it also drives everything from your … Continue reading 3 Website Brand Identity Considerations You Might Have Overlooked
Govind AgarwalJanuary 18, 2015 Google penalties have cost thousands of webmasters several nights of sleep worrying about their lost ranking and business. As the saying goes “once bitten twice shy,” webmasters would like to be all the more cautious now not to elicit any penalties in the future. How to protect your website against Google … Continue reading 3 Important Ways To Protect Your Website Against Google Penalties In The Future
Eric HammisJanuary 17, 2015 Pinterest hit the social media world and took off running. At first, Pinterest was just a new platform for users to post photos, ideas, or whatever sparked their interest for others to see. But that’s all changing because marketers are beginning to see a large market of consumers on Pinterest. How … Continue reading How To Use Pinterest To Draw Traffic To Your Website
Nicholas WilliamsJanuary 17, 2015 Visitor acquisition is arguably the single most difficult challenge facing marketers these days. In spite of the incredibly rapid growth in the size of the internet community in recent years, the competition for user interest has never been more fierce. Marketers with substantial budgets at their disposal invest heavily in various … Continue reading Why Is It Important To Have A Blog On Your Website?
Janette SpeyerJanuary 2, 2015 Shoppers looked to the Internet for their holiday purchases. With a tsunami of promos geared to the online space, how could they not “shop online and save?” The first order of marketing cleanup for any business should be to get their website sanitized, “promo-tised” and optimized for search asap. Why? Because … Continue reading Website Holiday Housekeeping Tips to Keep Shoppers Shopping
Mike MoranJanuary 2, 2015 You can probably guess which one I think it should be. Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your website search, just as marketing probably runs the rest of your website. Now, I know there is a lot of technology … Continue reading Is Your Website Search a Marketing or an IT Function?
Daniel VacziJanuary 3, 2015 Building a new website is an exciting time for a company as well as for the people involved. A new website usually represents company initiatives like a new focus on marketing, new products lines or service offerings. But as with any part of brand building, the path to a great website … Continue reading 4 Things That Cause Website Development To Go Over Budget
