— July 12, 2019
Brainstorming interesting, new content ideas for your blog can be difficult; you can spend hours searching the web for inspiration. But did you know that you can find out exactly what burning questions your target audience has on their minds by using Quora?
If you’re not familiar, Quora is a question-and-answer website. Users can post a question regarding any topic and other Quora users can respond with their insights or opinions. As you can imagine, Quora is a goldmine for discovering content ideas that people are actually interested in and curious about.
So, start coming up with content ideas that your users will be excited for. Here’s how to find awesome, new content ideas using Quora in 2019.
1. Sign up for Quora
The first step to finding new content ideas is to sign up for Quora, of course. Quora is free and you can easily create an account by typing in your email and a password. Or, for an even quicker sign up, you can create an account with your already existing Google or Facebook account.
Image Source: Quora
Once you’ve created your account, you can also fill out your profile. If you’re going to be asking or answering questions on Quora, having a completed profile is important. Other users will be able to see who they’re talking to and it’s a great way to introduce new people to your blog or business. You can add a profile image, a short bio with a link to your website, employment and education credentials, and more.
Now, let’s start finding some awesome blog post ideas.
2. Follow relevant “spaces”.
One easy way to find new content ideas on Quora is by following topics that are relevant to your blog. Aside from topics, Quora introduced a new feature called “Spaces”. Spaces is a feature that allows people to curate collections and build communities around shared interests. This will make it easy to find your perfect target audience on Quora.
For instance, say your blog is about health and fitness. Simply type “fitness” into the search bar, and Quora will instantly provide you with a number of Spaces related to fitness that you can follow.
Image Source: Quora
After following a Space, simply start scrolling through the curated questions and answers. For example, check out the questions below. Both “what are the most underrated fitness tips?” and “what is the most important mistake you see average gym-goers make?” could both be interesting topics to cover on your blog.
Be sure to follow multiple Spaces in order to discover a wide range of content ideas.
3. Ask the right questions.
Aside from just reading questions and answers from other users on Quora, you can also ask your own questions. But, if you want to come up with blog post ideas that will be engaging for your audience, you need to ask the right questions. The questions you ask on Quora should address the pain points of your target audience because that will allow you to create blog posts that are truly helpful to them.
As an example, if you have a blog that centers around the topic of budgeting, consider asking questions on Quora like:
- What’s the hardest part of sticking to a budget?
- What does your household waste the most money on?
- How do you stick to a budget without feeling deprived?
From the answers you receive you get great insights into your audience and you can come up with content ideas that will resonate with them.
There are a few best practices to keep in mind when asking a question on Quora, though. Make sure your question is unique — if it’s already been asked, you may be redirected to an already answered question or have it removed entirely. Remember to also make sure your question has been categorized correctly, so that the right people find it and keep questions short and sweet as well.
4. Repurpose your q&as into content.
After you’ve spent some time on Quora and made a list of interesting questions, answers, and topics, it’s time to turn them into content. Aside from creating long-form blog posts out of the content ideas you found on Quora, you can also create engaging social media posts, videos, content upgrades to boost email subscribers, or create a podcast with episode topics based on the questions and answers. Quora can even give you insights on how to better market your products, improve your customer service, and more. The possibilities are endless!
Don’t forget that after you create content based on a question, you can also share it as your answer to the question on Quora. This not only helps boost your Quora profile, but it can also drive more traffic to your blog.
Over to you.
Quora is an amazing resource to find out what users are interested in learning about online. Create content based around their real-life inquiries and your content is sure to be a hit. If you’re interested, you could even take it a step further by adding a discussion forum to your own website. Having your own forum will allow you to get new insights and content ideas directly from your blog readers.