Chris GlitheroJanuary 2, 2015 If you were running a high street store and you gave out inaccurate or misleading information on a regular basis, how long do you think your business would last? Why should the internet be any different? All too many businesses have a somewhat blasé approach to ensuring the integrity of their … Continue reading How Misleading or Inaccurate Website Content Can Harm Your Business
Brent Pohlman December 28, 2014 2015 will be the year of the website makeover! Companies will need to bring simplicity back to their websites. Believe me, I finally made the jump and did it with our current company site, Midwest Laboratories. I have been one of those mobile skeptics. I went so far as to … Continue reading 2015 – Year of the Website Makeover
Angela Vuona December 28, 2014 Increasingly, Fortune 500 companies are embracing enterprise crowdsourcing in a big way. For example, when Lays wants to find a new flavor for its brand potato chips, it doesn’t turn to food scientists to mix flavorings. It turns to its Facebook followers for their “Do Us a Flavor” campaign — … Continue reading How to Crowdsource Blog Content to Increase Website Traffic
Business.com December 27, 2014 Ecommerce sales all over the world are growing at a rapid rate. Last year, global ecommerce transactions amounted to more than $ 1 trillion. In 2014 alone, they are expected to exceed $ 1.5 trillion. If you own a small brick and mortar business, the ecommerce boom presents a huge … Continue reading How to Set Up an Ecommerce Website Without Any Tech Skills
How are you planning to improve website conversions in 2015? If you’re not sure, columnist Tim Ash has some helpful ideas. Tim Ash on December 26, 2014 Each year, digital marketers find themselves trying to do more with less. With mobile technologies maturing, analytics entering a decade of being democratized, and personalization technologies enjoying … Continue reading 7 Resolutions For Higher Website Conversions In 2015
by Matt Pollnow December 26th, 2014 Here are some easy tips to make sure your website can convert visits to leads. Proper Landing Pages Whether you are engaging in paid search, SEO or social media campaigns, it’s crucial to make sure your ads, social posts, organic search results or any online promotion lead a … Continue reading 7 Website Tips for Better Conversions
Patrick Murphy December 26, 2014 Why should you test your website? Every colleague, employee, and customer has an opinion about your website. Most of their beliefs are out of date, biased, based on experience in some irrelevant realm or, most often, just plain wrong. Rather than going with your opinion, their opinion, the opinion of … Continue reading How To Test Your Website For Marketing Success?
Rick Whittington December 24, 2014 Is your company thinking about doing business outside the United States? Making your website relevant to potential customers in foreign markets will be an important step in marketing your product or service internationally. When you think about international websites, the first thing that comes to mind is translation. So … Continue reading Website Localization: 7 Handy Tips For The Enterprise Website
Emily Carter December 24, 2014 Forget your two front teeth. A lead capturing website is so much hotter this holiday season! If there is any tool most valued by digital and inbound marketers, it is the website. We are living in a world where almost everything can be done on the web. As of … Continue reading All I Want For Christmas Is A Lead Capturing Website!
Sherry Gray December 23, 2014 In October, Google started rolling out a new update to its search algorithm. Penguin 3 is part of the ongoing effort to reduce spam and other low-quality content on the web. While only a small percentage of websites (the worst offenders) were drastically affected, many more may have lost … Continue reading How To Google Proof Your Website for 2015
