Tag Archives: Ways

Christmas in July: 4 ways to maximize your holiday ad budget

It’s time to unwrap your holiday ad strategy! Columnist Andrew Waber’s data-backed recommendations will help you prepare for the season and stay a step ahead of your competitors. Andrew Waber on July 20, 2016 at 9:47 am When it comes to advertising during the all-important holiday season, there isn’t such a thing as “planning too … Continue reading Christmas in July: 4 ways to maximize your holiday ad budget →

4 Ways Call Attribution Gives Your Marketing Analytics an Edge

by Andrew Sheridan July 19, 2016July 19, 2016 Marketing leaders rely on analytics to optimize their marketing campaigns and prove results. Data is the foundation of all analytics, but without robust, reliable data your analytics strategy may fall short at crucial moments. By cultivating the right data sources you can ensure your marketing analytics will … Continue reading 4 Ways Call Attribution Gives Your Marketing Analytics an Edge →