Tag Archives: Ways

The 3 Best Ways to Turn Unpaid Invoices Into Cash

by Meredith Wood July 25, 2016 Follow @funderaJuly 25, 2016 Keeping positive cash flow when a client’s payment timeline is longer than yours can put real pressure on any small business. Invoice financing companies advance you cash using your business’s outstanding invoices as collateral—giving you an excellent way to put more money into your business … Continue reading The 3 Best Ways to Turn Unpaid Invoices Into Cash →

Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach

Facebook News Feed

by Larry Kim July 25, 2016July 25, 2016 Ladies and gentlemen. We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. And perhaps, in that sharing, we can find the strength to look toward the future with some hope. Yes, organic reach … Continue reading Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach →

3 Ingenious Ways to Create Data-Driven Marketing Campaigns

Marketing Campaigns

by Yoav Vilner July 25, 2016 Follow @YoavVilnerJuly 25, 2016 Marketing as we once knew it is dead. In the past, brands that shouted the loudest, gave the most incentives, and had the most authority in their fields won the battle. But today, we have moved to a more customer-centric era in which your brand’s … Continue reading 3 Ingenious Ways to Create Data-Driven Marketing Campaigns →

3 Practical Ways to Spark New Ideas for Your Next Video Content

Video Content

by Andre Oentoro July 23, 2016 Follow @breadnbeyondJuly 23, 2016 So you’ve created an explainer video to kick-start your business and enhance your landing page. The number of views are through the roof, your visitors seem to be engaged, and your landing page generates more leads than you can handle. This means that your explainer … Continue reading 3 Practical Ways to Spark New Ideas for Your Next Video Content →

3 Ways to Get Your Audience Engaging With You on Facebook Messenger

Facebook Messenger

by Christopher Jan Benitez July 23, 2016 Follow @christopherjanbJuly 23, 2016 Image taken from Pixabay Social media marketing has enabled brands to connect with the online audience on a near-personal level. Still, some brands may struggle in providing a truly engaging and meaningful experience on social media for their audience. Most marketers focus on content … Continue reading 3 Ways to Get Your Audience Engaging With You on Facebook Messenger →

3 Ways to Incorporate Brand Authenticity into Your Referral Marketing Strategy

Branding

by Larry Angeli July 23, 2016July 23, 2016 How authenticity breaks through the marketing noise Marketers often ask me what causes referral marketing to be successful and more specifically what motivates a Customer to refer a product. The most obvious answer is satisfaction with the product or service purchased. Without that, you can’t expect someone … Continue reading 3 Ways to Incorporate Brand Authenticity into Your Referral Marketing Strategy →

3 ways phishing destroys marketing ROI

Return On Investment - ROI

Columnist Estelle Derouet discusses the direct hit that fraudulent email can take on your revenue and what you can do to fight it. Estelle Derouet on July 22, 2016 Marketers rely on key performance indicators (KPIs) to prove their value to the business. And email is a key driver of those metrics, generating more … Continue reading 3 ways phishing destroys marketing ROI →

5 ways to send the most relevant emails to your recipients

Email Marketing Optimization

How do you get people to open and engage with your emails? Columnist Scott Heimes says it’s all about sending what they want to receive. Scott Heimes on July 20, 2016 Every email marketer’s goal is to deliver engaging messages to the people who are actually interested in receiving them. And while that’s easier … Continue reading 5 ways to send the most relevant emails to your recipients →

4 Ways Brands Can Combat Facebook’s News Feed Change

Facebook Branding

by Susan Frech July 19, 2016 Follow @SueFrechJuly 19, 2016 A few weeks ago, Facebook dropped another one of its algorithm “bombs.” The social media juggernaut announced it would now heavily prioritize posts shared and published by Facebook friends, rather than those posted by pages. The change has enormous implications for businesses that have been … Continue reading 4 Ways Brands Can Combat Facebook’s News Feed Change →