Tag Archives: Ways

AI Helps Marketers In Two Ways

AI Helps Marketers In Two Ways by Cory Treffiletti, Featured Contributor, March 8, 2017 I participated in a roundtable conversation on AI last week, which helped me broaden my view into how the technology can be used in a marketing environment. I realized there are two primary ways the marketing enterprise can leverage AI: back-end … Continue reading AI Helps Marketers In Two Ways →

10 ways to improve your business locators

Location Marketing

Multilocation businesses often have store locators, but many aren’t making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions. Adam Dorfman on March 10, 2017 How often do you review your store or professional locator to make sure it is up to … Continue reading 10 ways to improve your business locators →

5 Easy Ways to Improve Employee Productivity

Employee Motivation

Wayne Elsey — March 10, 2017 Follow @wayneelsey— March 10, 2017 The success of any business or social enterprise is dependent on leadership. The vision and direction of the CEO are vital. A lack of leadership, breeds internal chaos, the absence of cohesion, and, frankly, a team that is simply not motivated. Many businesses fail … Continue reading 5 Easy Ways to Improve Employee Productivity →

3 Ways to Increase Retention with Customer Feedback

Feedback Management

Jana Barrett — March 8, 2017 Follow @_janabarrett— March 8, 2017 You’ve heard it before: It’s much cheaper to retain customers than it is to earn new ones. Data from a Harvard Business School study showed that increasing customer retention by just 5% can lead to a 25-95% increase in profits. But that’s not all. … Continue reading 3 Ways to Increase Retention with Customer Feedback →

5 Ways to Creatively Leverage Web Push

Web Optimization Guidelines

Sruthi Narayanan — March 4, 2017 Follow @getzaius— March 4, 2017 Engaging with customers in real-time is critical to forming a strong relationship and maximizing customer lifetime revenue. But until now, real-time engagement on the web has been challenging, if at all possible – even the most immediate follow-up email is still dependent upon your … Continue reading 5 Ways to Creatively Leverage Web Push →

6 Affordable Ways to Market Your Business on a Tight Budget

Marketing Strategy

Andrew Gazdecki — March 2, 2017 Follow @biznessapps— March 2, 2017 Marketing, especially in the hyper-connected digital world, is tough and expensive. With new technologies, platforms, apps, and services manifesting themselves every week, the marketing world moves at a blistering pace. Large enterprises have the budget-luxury of experimenting with untested trends and tools. Small businesses … Continue reading 6 Affordable Ways to Market Your Business on a Tight Budget →

4 Ways to Turn Occasional Customers into Loyal Followers

Customer Loyalty Programs

Beth Corby — March 1, 2017 — March 1, 2017 Are you still thinking of your brand as a “brick-and-mortar store with an online shop”? Or maybe “an online retailer with some physical locations”? It really doesn’t matter. Most consumers now interact with brands both online and offline — 50 percent said they planned to … Continue reading 4 Ways to Turn Occasional Customers into Loyal Followers →

23 Creative Ways Marketers Can Use Instagram

Instagram Marketing

Carlo Pacis — February 28, 2017 — February 28, 2017 The year is 2010. A new visual media application called Instagram (a name aptly combining “instant camera” and “telegram”) takes the App Store by storm with its focus on mobile photography, beautiful filters, and building a community of dedicated users. Fast forward seven years, and … Continue reading 23 Creative Ways Marketers Can Use Instagram →

3 Ways Digital Marketing is Changing in 2017

Digital Marketing

Blair Nicole Nastasi — February 28, 2017 Follow @MediaMogulsPR— February 28, 2017 Unless you’ve been hiding under a rock for the past decade, you’ve already realized the power of digital marketing. But effective digital marketing strategy changes just as quickly as the seasons. Consider, for example, the potential changes 2017 has in store for digital … Continue reading 3 Ways Digital Marketing is Changing in 2017 →