Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results. Wesley Young on February 28, 2017 New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete … Continue reading 5 ways you can improve your new business’s visibility on Google Maps
Darleen DeRosa — February 28, 2017 Follow @onpoint_llc— February 28, 2017 It’s one of the biggest gripes we hear from HR professionals: A lot of employees who register for our leadership training programs drop out at the last minute. It’s disheartening to say the least, considering the extensive planning and preparation that goes into each … Continue reading 5 Proven Ways to Boost Training Program Attendance
Kevin Lynch — February 27, 2017 — February 27, 2017 When you’re trying to get people to spend on your service, it’s hard to imagine there’s anything more persuasive than a money-back guarantee. But, according to an experiment run by one of the world’s most well-known marketers, it’s at best the second-most compelling thing you … Continue reading 5 Ways to Improve the CRO of Free Trial Landing Pages
Wynne Phillips — February 27, 2017 — February 27, 2017 Are you looking to improve your small business’s SEO? In a world that’s ever more connected, your online presence is arguably one of the most important pieces of your business puzzle. Maximizing your business’s search engine optimization will lead to more online engagement and, eventually, … Continue reading Ways to Improve Your Small Business’s SEO
Donald Felix Odoh — February 27, 2017 — February 27, 2017 Contrary to what you might have heard, an increase in your social media marketing budget is not the only way to get more value from it. Sometimes a simple reallocation is all that is required to make a big difference. While this post is … Continue reading 5 Ways To Get More Value From Your Social Media Marketing Budget
Kathy Heil — February 24, 2017 — February 24, 2017 Haven’t we been hearing for the last several years that “THIS” is the year that marketers are going to embrace video and take their digital marketing to new heights to find only larger branded organizations barely jumping into the video pond? I actually think that … Continue reading 9 Ways to Rev Up Your Marketing Videos
Uwe Dreissigacker — February 24, 2017 Follow @uwedreiss— February 24, 2017 Invoicing can be a daunting experience, especially when many entrepreneurs and freelancers are busy juggling their main work: social media marketing. However difficult it may seem, invoices are crucial for getting positive cash flow, the real metric to determining the health and longevity of … Continue reading 5 Ways Smarter Invoicing Can Boost Your Social Marketing Business
Adam Henshall — February 24, 2017 — February 24, 2017 It’s not always easy to know whether your team is doing everything you ask them to. How do you know everything is on track? Are you sure your team is taking care of every responsibility? Here’s the worrying thing: According to the American Management Association, … Continue reading 4 Proven Ways to Improve Employee Accountability in the Workplace
Blair Nicole Nastasi — February 23, 2017 Follow @MediaMogulsPR— February 23, 2017 The New Year is in full swing, and if you’re like most business owners, you’re looking for ways to add to your bottom line in 2017. Many bemoan the lack of options. But, if you know the basic laws of economics, and are … Continue reading 4 Ways Smart Business Owners Create New Income Streams
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. Andreas Reiffen on February 23, 2017 To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, … Continue reading 7 ways small retailers can compete with retail giants using Google Shopping
