Dave Sutton — June 12, 2017 — June 12, 2017 If you’re going to invest the time and money to protect your intellectual property, you must be prepared to defend your rights. – Jim Blasingame, Small Business Advocate A couple of weeks ago, I was interviewed by Jim Blasingame, host of the syndicated radio program … Continue reading 3 Proven Ways Marketers Protect Intellectual Property
Rachel Foster — June 12, 2017 Follow @CopywriterTO— June 12, 2017 Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies the most effective type of content. Meanwhile, … Continue reading 3 Proven Ways to Get Customers to Say, “Yes!” to a Success Story
Margot da Cunha — June 10, 2017 — June 10, 2017 So you haven’t missed one episode of Whiteboard Friday by the king of SEO himself, Rand Fishkin? You’ve got website SEO down to a science. But what about video SEO? It’s not quite the same now, is it? You’ve also spent all this time … Continue reading Video SEO: 9 Ways to Optimize Your Video for Search
Karl Sakas — June 5, 2017 Follow @KarlSakas— June 5, 2017 First, clients must trust you and your agency. The owner of an agency asked me, “Why do marketing clients choose one agency over another?” Creative, high-quality work? Sorry, clients expect that as a minimum. If a prospective client has worked with agencies before (which … Continue reading Build Trust, Get Picked: 13 Ways for Agencies to Get More Clients
Andy Williams — June 7, 2017 — June 7, 2017 An infographic is defined as a visual image that is used to represent information or data, so it should come as no surprise to learn that Infographics have grown to become a huge part of marketing campaigns in recent years. Nearly all companies today compile … Continue reading Effective Ways to Use Infographics for Marketing Campaigns.
Mark Miller — June 7, 2017 Follow @MMtwopointfive— June 7, 2017 Unsplash / Pixabay One major trend we’ve watched in recent years as a marketing talent agency is that more pressure is on marketers than ever to drive results and prove their value. If you’re taking on a new marketing position, it’s especially important to … Continue reading 4 Ways to Make an Undeniable Impact at Your New Marketing Job in 1 Month or Less
Nate Dame — June 6, 2017 Follow @seonate— June 6, 2017 422737 / Pixabay Higher rankings should lead to traffic increases, but what do you do when climbing rankings don’t deliver increased clicks? Ranking on page one for target keywords is a first step, but it remains essentially meaningless if users aren’t clicking on your … Continue reading 5 Ways to Stand Out in SERPs and Increase Organic CTRs
In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. Dianna Huff on June 6, 2017 For manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen … Continue reading Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches
Jessica Thiefels — June 5, 2017 — June 5, 2017 As a small business, generating leads is a top priority. Luckily, there are many ways get more leads quickly and effectively. The following five ideas can be used by businesses of all sizes and most industries. The key is to test and modify to make … Continue reading 5 Foolproof Ways to Generate Leads for Your Business
Darnelle O’Brien — June 2, 2017 Follow @thekissagency— June 2, 2017 Social media presents an incredible opportunity for brands. What began as a way for individuals to connect and interact with each other online, is now an influential marketing tool for businesses. The social landscape is forever changing, which can make it difficult for small … Continue reading 3 Simple Ways to Choose the Right Social Platform for Your Brand
