Andy Beohar — June 1, 2017 Follow @sevenatomsbuzz— June 1, 2017 Google AdWords is an incredibly powerful tool that can help build brand awareness and maximize sales potential. But, when you’re unable to achieve these results, it’s extremely frustrating. There are a number of factors that could be contributing to your underperforming campaigns. In this … Continue reading Google Adwords Management: Top 7 Ways to Improve Performance
Cheryl Strauss Einhorn — May 31, 2017 Follow @CherylEinhorn— May 31, 2017 We all grow up to be decision makers. Yet somehow there’s no well-established way to make high-stakes decisions well. That’s a problem since throughout life we’re faced with many of them –decisions that will have a long-term impact on our lives and on … Continue reading 4 Ways Your Company Can Make Its Big Decisions Better
Johnny Duncan — May 31, 2017 — May 31, 2017 Although often dismissed as another modern perk designed to attract talent, remote working arrangements don’t just benefit employees. A solid remote work program‘s potential for cost savings position it uniquely as a win-win, both for employees and the organizations they work for. According to a … Continue reading 10 Simple Ways to Keep Remote Workers Engaged and Motivated
Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection. Jim Yu on May 31, 2017 The Marketing Technology Landscape has now reached nearly 5,000 vendors, with options to suit a wide … Continue reading 3 ways to ensure your marketing technology stacks up
Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation. Will McInnes on May 31, 2017 I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of … Continue reading Demand generation’s next frontier: 3 ways to tap into social to get more leads
Jeff Bullas — May 29, 2017 — May 29, 2017 In 1972 the first app went live. It wasn’t designed for mobile and it was meant only for geeks and programmers. That invention was designed and built by Ray Tomlinson. Today that messaging app is used by 4.3 billion people and 269 billion messages are … Continue reading 7 Ways Facebook Keeps You Addicted (And How to Apply the Lessons to Your Products)
Warren Knight — May 29, 2017 Follow @warrenknight— May 29, 2017 Did you know that 98% of LinkedIn active users share content on the largest B2B social network? LinkedIn is more than just a B2B social network. After LinkedIn was acquired by Microsoft there have been a lot of great changes, but let’s not forget … Continue reading 5 Ways To Use LinkedIn Groups For Your Business
Alice Williams — May 29, 2017 — May 29, 2017 Your small business brand is crucial to how consumers view and identify your company. Good branding can help position your business as a leader in your industry—a company that delivers on its promises and provides outstanding products and customer experience. But just how do you … Continue reading 5 Innovative Ways to Build a Killer Small Business Brand
Neil Wood-Mitchell — May 23, 2017 Follow @ThreeMotionUK— May 23, 2017 When Video Goes Bad In 1928 When Otto Frederick Rohwedder of Davenport invented sliced bread, people thought this was a pretty big deal. A few years passed and then in 1976, JVC won our hearts with VHS. The internet arrived in 1989, and blinded … Continue reading 10 Ways to Improve Your In-House Video
Sara Neal — May 19, 2017 — May 19, 2017 It’s no secret that in-store traffic is valuable for most businesses. In fact, while the average website conversion rate is 2.35% across industries, for in-store traffic the average conversion rate is 33%. That is to say – if you can move that website visitor to … Continue reading 6 Ways to Drive In-Person Visits with Digital Marketing
