A Gartner study found personalization is taking up more marketing budget, but CMOs don’t know how much it really costs. Benjamin Bloom on June 2, 2025 Investment in martech to improve personalization is the core of many CX and digital transformation strategies. However, capturing the benefits of personalization for businesses and customers comes at … Continue reading How to stop wasting money on personalization
Brands Wasting Millions Of Dollars On Made-For-Advertising Sites by Laurie Sullivan , Staff Writer @lauriesullivan, March 13, 2024 Adalytics, a crowdsourced advertising performance optimization platform, believes hundreds of major advertisers — including many affiliated with the Association of National Advertisers (ANA) — have unknowingly placed ads on Made For Advertising (MFA) sites, which are created for profit … Continue reading Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
How To Stop Wasting Your Money In Retail Media by Kiri Masters , December 29, 2022 The following was previously published in an earlier edition of Marketing Insider. Retail media networks are booming, with Marriott and Ulta recently entering the segment. Increasingly, they’ll be priority advertising venues, for two reasons: They connect directly with … Continue reading How To Stop Wasting Your Money In Retail Media
How To Stop Wasting Your Money In Retail Media by Kiri Masters , June 7, 2022 Retail media networks are booming, with Marriott and Ulta the latest to enter the segment last month. Increasingly, they’ll be priority advertising venues, for two reasons: They connect directly with known shoppers, and they provide valuable behavioral insights. With … Continue reading How To Stop Wasting Your Money In Retail Media
Jon-Mikel Bailey November 20, 2020 No one likes to waste money. Unfortunately, with PPC, pay-per-click advertising, it’s not always clear that you are wasting money. First, let’s clarify what I mean by PPC. PPC or pay-per-click advertising is an all-encompassing term that covers the following, at a minimum… Google AdWords Bing AdWords Social Media Advertising … Continue reading Are You Wasting Money With Your PPC Campaign?
Nicholas Ruggieri August 31, 2020 When the sales are coming in quickly and the cash is flowing, it’s easy to feel comfortable about the business. There is money in the bank and it looks like everything is headed for big-time growth. But looks can be deceiving. Too often, business owners are so focused on the … Continue reading Stop Wasting Time with the Wrong Numbers
Andrew Latham August 20, 2020 The line between personal and business finance is extremely blurry when it comes to small businesses and entrepreneurs. According to the Federal Reserve’s latest Small Business Credit Survey, 11 percent of small business owners use personal loans to finance their companies and 45 percent only use their personal credit score … Continue reading Small Business Owners Are Wasting Billions in Interest — Fintech Companies Can Help
Dave Brock — April 15, 2020 In these difficult times, there is the very real need to reduce discretionary spending as much as possible. Every dollar we save in discretionary spending can be diverted to saving jobs. I’ve discovered a solution–a huge source of discretionary spending, that is virtually wasted. If we stop spending in … Continue reading Stop Wasting Money
Graham Jones — March 31, 2019 Follow @grahamjones — March 31, 2019 Web search is often wasting time for you. There, I have said it. Google is a master illusionist. It makes you think you are working when you are not. The reason is simple, you can get an answer to any question within seconds. … Continue reading Why Are So Many People Wasting Time With Web Search?
Max Palmer — March 6, 2019 — March 6, 2019 Most of us use Excel for at least one purpose in our jobs or our daily lives. It originated the idea of digital spreadsheets and remained one of the best spreadsheet apps available to the public. With it, you can keep track of data, look … Continue reading How You’re Wasting Time in Excel (and What to Do About It)
