Moderate Online Shopping Discounts Hit At The Start Of November, Study Finds
In a possible harbinger of the entire holiday period, 29.88% of all ecommerce products were on sale the first week of November, according to a global report by DataFeedWatch by Cart.com.
The average discount value was 33% — only a moderate 3.39% lift from the April period, and not what market experts predicted, the report states. But the amounts differed between product categories:
- Software — 41.67%
- Office supplies — 36.39%
- Toys & games — 33.17%
- Hardware — 23.46%
- Food, beverages & tobacco — 23.12%
- Business & industrial — 22.05%
The study also found that 60.45% of furniture offerings were discounted on November 1, versus 2.46% of books/media.
The study covers 14,000 online stores across 60 countries.