By Clint Rainey August 16, 2022 Everybody’s curious: What exactly is Flow, Adam Neumann’s new rental-housing startup that’s apparently snagged the largest check ever written by Silicon Valley VC firm Andreessen Horowitz? The reason for the curiosity is that, so far, Neumann and a16z aren’t saying much, beyond vague gestures at concocting some kind … Continue reading Adam Neumann thinks we want ‘community-driven’ living, but how has that worked out in the past?
By Samar Marwan August 07, 2022 As a capitalist society that votes with dollars, the party of conscious consumerism is growing, as are the third-party certifications that verify the ethics, sustainability, and purity of products. “Natural,” “vegan,” and “zero-waste” are casually slapped onto labels without much validity or oversight. Still, hundreds of legitimate … Continue reading Look for these 6 logos if you want to be a cleaner and more conscious consumer
Marketing technology vendors make promises they can’t always fulfill. Here are some pitfalls in martech selection to look out for. Darrell Alfonso on July 6, 2022 We love martech, don’t we? To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. We also owe … Continue reading 6 things martech vendors don’t want you to know
By Shalene Gupta June 22, 2022 Our behavior is shaped by the times we live in and the life stage we’re in, and this includes our attitudes about personal finances. A new study by business research firm Logica Research delved into the financial profiles of baby boomers, Gen X, millennials and Gen … Continue reading Millennials and Gen Z want more financial advice from employers. Boomers? Not so much
Want Bigger Marketing Results? Aim Smaller Nate Nead / 31 May 2022 As business owners and marketers, we often fall for the idea that bigger is better. We think, “If we just did more, bought more, or expanded our budget more, we would get better results.” But what if that’s not true? What if … Continue reading Want Bigger Marketing Results? Aim Smaller
By Betsy Kauffman May 28, 2022 Ashley, the new CEO of a tech firm, caught wind that her marketing team was meeting one afternoon when she was unexpectedly in the office. While she hadn’t planned to join the group and didn’t touch base with the team’s leader beforehand about the agenda, she decided … Continue reading Why leaders may want to think twice before crashing team meetings
Want to Develop Your Agency? Establish Your Unique Expertise by Drew McLellan , June 3, 2022 The buying cycle changed during the pandemic. According to a Demand Gen Report survey from 2020, 68% of B2B buyers said their purchasing cycles took longer than the year before. Prospective clients still go through the same stages, but their journeys … Continue reading Want to Develop Your Agency? Establish Your Unique Expertise
By Connie Lin May 17, 2022 When a high-profile sociopolitical issue erupts on the national stage—whether it’s Russia’s invasion of Ukraine, Florida’s Don’t Say Gay bill, or the Black Lives Matter movement—it often cues brand theatrics. And sometimes, that can feel like a tired performance. In today’s social media landscape, companies have fielded criticism … Continue reading Actually, Americans do want to hear what brands have to say about reproductive rights
By Shalene Gupta May 06, 2022 Dasarte Yarnway and Emlen Miles-Mattingly are two financial advisors who want to help diversify wealth by fixing the financial-advisor industry’s diversity problem. The barrier to entry for financial advisors can be high: New financial advisors must follow compliance, and if they want to manage assets, they must … Continue reading Meet the duo of Black financial advisors who want to help you manage and grow more wealth
Things to Stop Doing if You Want to Make Money Online Due / 28 Apr 2022 Over the past few years, e-commerce has grown significantly, resulting in millions of new companies offering their services online. In fact, according to the U.S. Census Bureau, the e-commerce industry generated $ 215 billion in sales alone in … Continue reading Things to Stop Doing if You Want to Make Money Online
