With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision. Mike Pastore on June 13, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. When measured by conversion rate, the average AI search visitor (tracked to a non-Google search source like ChatGPT) is 4.4 … Continue reading Average LLM visitor worth 4.4x organic search visitors
Human interaction seems to drive conversions, despite the intense focus on AI. Mike Pastore on June 6, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “The Human Marketers Report” from Magnolia and EM Marketing. Click to enlarge. “The Human Marketers Report” from Magnolia and EM Marketing asked marketers … Continue reading These are the marketing activities most likely to convert visitors to prospects
A new report from Bluecore shows up to 85% of visitors to ecommerce sites going unidentified and therefore hard to connect and engage with. Kim Davis on August 2, 2024 Even established online retailers face significant competition from large discount marketplaces like Temu, Rakuten and, of course, Amazon. That makes it even more disturbing … Continue reading Retailers struggle to identify site visitors
Learn about new platforms and methods for identifying website visitors, retargeting and automating customer acquisition campaigns. Ruth Stevens on July 8, 2024 As B2B buying shifts increasingly online, companies face a growing challenge: identifying and engaging with potential customers who visit their websites. Visitor identification techniques have evolved, and businesses must use and leverage … Continue reading New ways to identify B2B website visitors beyond the IP address
Victor Blasco September 14, 2021 Having a visually stunning and highly informative webpage is a crucial tool for any business online that wants to make an impact nowadays. But if it’s to fulfill its intended purpose, your page needs appealing and effective content to engage new visitors on the spot – which can be a … Continue reading 7 Types of Marketing Videos Your Website Visitors Will Love
Yash Chawlani July 8, 2021 In today’s fast-paced society, catching and holding the attention of website visitors can be difficult. Sometimes, it feels like you’re fighting the whole of the internet for just a few seconds that could make the difference between going unseen and getting your content in front of the right eyes. While … Continue reading 6 Creative Ways to Use Video Content to Engage Visitors
Syed Balkhi April 19, 2021 Are you looking for a way to keep new users engaged once they land on your website? If so, you’re not alone. Many business owners and marketers know how to get people to visit their online store but struggle with keeping visitors around long enough to become customers. We know … Continue reading How to Keep New Website Visitors Engaged with Your Brand
Angela Hausman, PhD April 7, 2021 You worked hard to build your website. You created a mobile-friendly website, published new content over the months and years since launch, and followed SEO best practices. Despite your best efforts, however, you now find traffic to your website stagnating. How do you drive visitors to your website? That’s … Continue reading Drive Visitors to Your Website: 7 Tips to Build Your Traffic
Angela Hausman, PhD April 2, 2021 If there’s anything in this world that’s permanent, it’s change. And when it comes to website design, that’s even more true as search engines and users become increasingly critical and want different things from websites. Today we’ll share our favorite UX design tips to help you delight visitors and … Continue reading UX Design Tips to Delight Visitors and Increase Revenue
Thomas Griffin December 31, 2020 It’s well known that it costs far more to acquire a new customer than to keep the customers you do have happy. This principle extends to other areas of your business. It takes substantial effort to bring people to your website. And once they’re there, you need to take every … Continue reading 5 Ways to Re-Engage Visitors On Your Website
